The Advisory Foundation in support of Football for the Goals acts as support unit to the UN in view of the development of the UN's first global football initiative - Football for the Goals. The Initiative aims to engage the global football community in support of and advocate for the Sustainable Development Goals (SDGs). The Foundation's directive is to assist the UN in creating a self-powered and dynamic network of Football for the Goals members that drive sustainable development in football.

• Developed Foundation strategy and respective regulations together with FIFA Foundation Secretary General• Ad interim head of FIFA Foundation• Focal point for internal and external stakeholders such as FIFA divisions, the IFRC, the UN, Special Olympics, Paralympics, various FIFA Member Associations, VIPs and NGOs• Responsible for Foundation budget and communication strategy• Responsible for liaison with Foundation board members and planning of board meetings• Edited annual Foundation report and documentation for Swiss Supervisory Authorities• Defined, introduced and oversaw innovative office management processes including agenda management, flow of correspondence and travel management of FIFA President’s Office

• Conceptualisation and management of FIFA Executive Football Summits • Developed key project principles, internal planning and implementation processes• Developed and controlled budget (USD 7 Mio annual)• Defined project timelines and respective deliverables together with various FIFA divisions• Acted within FIFA and externally as main point of contact for project• Responsible for content development, such as information documents, presentations, invitations and questionnaires• Liaised with invited Member Associations and VIP guests

• Created and implemented key corporate campaigns in line with FIFA’s communication strategy• Developed and managed FIFA´s Ambassador programme• Responsible for the content creation and onsite delivery of the FIFA Fan experience (FIFA U-20 World Cup Turkey 2013, FIFA Club World Cup Morocco 2013, FIFA World Cup Brazil 2014)• Co-creation of FIFA’s corporate messaging guide

• Responsible for commercial exploitation of various FIFA competitions• Co-creation of innovative contract template for the 2018 – 2022 FIFA World Cup commercial cycle• Developed sales material and tools for 2018 – 2022 commercial cycle• Responsible for FIFA World Cup Fan Fest Brazil 2014 procurement processes

• Developed and managed set-up of corporate UFA Sports Asia representative office, Switzerland and Wharf House (Switzerland) GmbH• Created, planned and delivered commercial rights programmes and sports events• Managed operational framework for the Pre-Olympic Water Polo Invitational Singapore 2008, Youth Olympic Football Tournaments Singapore 2010, Olympic Council of Asia (OCA) Congress 2011 and Team China Pre-Olympic Training Camp Lucerne 2012• Advised AFC on hosting and bidding structure for AFC Asian Cup 2015• Advised Singapore Sports Council and Netball Singapore in developing overall project management and event framework for the World Netball Championships 2011 in Singapore

• Responsible for overall planning and delivery of marketing programmes • Led implementation of FIFA Partners’ commercial rights programmes for a series of more than 15 FIFA competitions including 2002 and 2006 FIFA World Cups, major youth and women’s competitions and special events such as FIFA Centennial Match 2004• Coordinated marketing communications, brand visibility and managed media relations• Managed relationships with respective events´ Local Organising Committees• Positioned and implemented processes of FIFA Beach Soccer World Cup as new property within FIFA´s portfolio, project-managed and integrated Beach Soccer Worldwide (BSWW) in the planning and delivery process of FIFA Beach Soccer World Cup property• Acted as secretary of board of FIFA Beach Soccer S.L.

• Managed various FIFA and UEFA sponsor accounts including Coca-Cola, MasterCard, Hyundai, KLM and Fujifilm• Ensured delivery of contractual rights across FIFA’s and UEFA’s properties,• Managed daily sponsor relationships, project managed commercial programmes including Youth Programme, Commercial Display, Ticketing, Accreditation and Sole & Exclusive programmes• Co-planned EURO 2000 F&B concession programme, Venue Coordinator for EURO 2000