Jasmin Gow Email & Phone Number

Waterloo, Ontario, Canada

Waterloo, Ontario, Canada

• Managed the development, implementation, monitoring and assessment of a broad range of communications and marketing initiatives, resulting in increased awareness of BrainsCAN's research initiatives locally, nationally.
• Determined the most effective communications and marketing programs and initiatives to implement in order to achieve strategic outcomes, and will provide advice on related matters.
• Generated positive news and media coverage of the University.
• Lead and oversaw a variety of events within BrainsCAN, with different purposes, audiences and content.

• Interviewed graduate students and faculty to write compelling stories and ultimatelyposition BME as one of Canada's leading research-intensive programs.
• Rebuilt BME's website after independently creating a site map, organizing a multi-dayphotoshoot, designing the layout, and copywriting all of the content.
• Introduced BME's social media presence on the various Western Engineering and mainWestern University accounts to raise awareness.
• Designed and copywrote promotional materials, including a conference banner andprogram brochures, to build and enhance the program's reputation.
• Organized and executed the inaugural BME/Faculty of Health Sciences research day incollaboration with researchers, students, and other university staff. The follow-upsurvey showed overwhelmingly positive feedback.
• Instituted an e-newsletter to creatively streamline important information for aninternal audience. The e-newsletter resulted in 61.6 per cent and 14.5 per cent higherclick and open rates than industry averages.

London, Ontario, Canada

• Published new cases, teaching notes, and supplemental materials, checking for compliance with current Ivey Publishing guidelines, for copyright issues, and for reproduction quality.
• Conducted an initial appraisal of case submissions from non-Ivey authors and determined if they were in an acceptable condition for review.
• Completed case revisions as requested in a timely and accurate manner.
• Coordinated the submissions of authors and became the primary point of contact for providing feedback and handling questions from authors.
• Provided training and guidance to other staff members.
• Ensured accuracy of the Ivey Publishing case database, Salesforce and website.

Toronto, Canada Area

• Created content for internal and external websites
• Developed content for social media channels and campaigns, and used analytics tools to assess performance
• Performed daily media monitoring for an executive audience
• Helped respond to media inquiries
• Supervised on-site media interviews
• Participated in event planning and provided support during events

Toronto, Canada Area

• Qualified prospects, demonstrated product and followed-up with clients for the ultimate purpose of leasing units
• Provided both existing and potential residents with an impeccable level of service
• Assisted in the completion of market rent studies as determined by the marketing manager in order to understand and acknowledge the competition
• Completed and maintain a consistently accurate traffic report

London, Canada Area

Assisted in the development and implementation of exercise programs specifically designed for an elderly population.

• Increased attendance of harm reduction programs through internal and externalverbal and written communication.
• Responded to inquires to increase client interaction with the Health Centre.
• Directed harm reduction program volunteers to ensure successful execution ofprogram.

London, Canada

• Maintained point of contact service to businesses interested in placing Daffodil donation boxes, leading to hundreds of campaign participants.
• Entered relevant data into databases to update contact information and store business preferences.

Bachelor Of Health Science, Health Services/Allied Health/Health Sciences, General

Activities and Societies: Heart and Stroke Club

Post Graduate Certificate, Public Relations