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- Open and structure the first Fendi UK flagship store to TOPSTORE standards- Successfully drive the first Fendi Menswear Department worldwide - Create and nurture the First Uk Mens client base- Recruit, coach and develop an outstanding team able to offer a personalised Fendi selling ceremony- Set up an effective organisation to build a strong client base through unique clienteling - Organise and host Milan Fashion Week and Fendi showroom trips for our Elite clients- Work very closely with the Roman HQ to improve the Menswear offer

- Lead a high performing customer facing and service orientated department of 22 employees- Coach and provide feedback to the team as necessary to ensure all customers serviced in the department are given the full Burberry Experience in line with brand strategies- Set performance targets and drive department productivity and profitability e.g. conversion rates, sales, UPT, CRM and other KPIs- Plan the department schedule in accordance with peak business hours, ensuring customer traffic and demand can be met with the right employees at the right time- Be aware of current advertising and marketing campaigns, new product launches and promotions and ensure this is communicated to the team- Recruit, on-board and develop the department to ensure it has the right team and Specialists for Menswear to be able to serve customers passionately and effectively.- Drive the digital strategy and ensure employees are integrating technology into the customer journey using it to drive the never out of stock mind set- Develop and train employees, by recognising and rewarding performance through monthly development plans- Uphold and communicate the company culture and bring to life Burberry’s core values – Protect, Explore, Inspire

- Retail Operation- Bring high level of costumer service to a high street organization - Carrying out training, implementing incentive schemes, individual coaching and team building- Manage a team of 25 employees in a fast pace environment- Develop womenswear, menswear and kidswear figures (+20% on last year) by bringing luxury standards and personal styling to high street.- Develop Menswear (+ 30% on last year) to become the 1st VM Showcase in the whole company.

- Retail operation - Responsible for the sourcing and buying of different fashion and luxury brands such as Balmain, Nude Masahiko, Boris Bidjan Saberi, Attachment, Damir Doma, MA+, Guidi, Uma Wang, Yoji Yamamoto, Mastermind, Nicolas Andreas Taralis, Label Under Construction and many other upcoming designers.- Successfully set up Internet shopping experience with the creation and management of the website (+30% on Monthly turnover)- Building strong marketing tools (Social Media, Website, Blog, CRM ...)- Successfully introduced and developed CRM and Networking

- Retail operation - Key holder and responsible for the flagship store including the Spa, Screen Room, Humidor, Gentleman's Club "Alfred's" and Restaurant.- Carrying out training, implementing incentive schemes, individual coaching and team building - Achieved high sales levels and maintained excellent customer service - Acquired strong experience in wholesale and successfully achieved high targets set by management - Extensive product knowledge training on Menswear (Made to mesure & Bespoke), Leather goods, Timepieces, Jewelry, Cigars …

- Managing and directing a team of 18 employees and overseeing the smooth daily operation of the department - Assisting in customer service and ensuring high standards were maintained at all times - Set up training, incentives and provide individual coaching and team building- Coordinating store display and visual merchandising of stock - Successfully achieved high departmental sales targets (+50%), as well as personal sales targets for Alexander McQueen (+35%) - Successfully achieved a 50% increase in comparison with previous year, and built up a successful client portfolio - Sourcing and buying for the department (Alexander McQueen, Balenciaga, Burberry Prorsum, Lanvin, Raf Simons, Yves Saint Laurent, Jil Sander, John Galliano, Christian Dior, Prada, Dolce & Gabbana, Rick Owens, U-Boat, Comme des Garçons, Linda Farrow, Phillip Tracy, Givenchy and Dries Van Noten.)

- Purchasing management - Department organisation- Global contract negotiations - Warehouse management and stock control - Sourcing and buying