Jasmit Singh Email and Phone Number

- Formulate User Stories, Customer Journey Maps and Personas for client deliverables across industries- Conduct stakeholder interviews, design thinking workshops and apply design techniques to understand the business context, brand promise, pain points and design holistic marketing content and communication strategy and campaigns- Work with Industry Leaders, Account Partners and other stakeholders to detail out Marketing Campaigns, Client Demos, etc.- Program Manage development and implementation of Digital Command Centre & Marketing Platforms and Websites- Plan and manage budgets, assess business objectives, develop business metrics & KPIs, analyze performance and bring out valuable insights to reinvigorate marketing activities- Carry out Geo-Spatial Analysis, Text Mining to bring out actionable business insights- Develop Marketing Campaign Roadmaps, Digital Roadmaps, Digital Implementation Plans, Business Requirement Documents, Process Maps, Maturity Assessments, Market Survey questionnaires, Component Business Models, RFPs, RFIs, SOWs, etc. for Digital Strategy Engagements across geographies

- Conduct stakeholder interviews, design thinking workshops and design techniques to understand the business context, brand promise, pain points and design holistic marketing content and communication strategy and campaigns- Formulate User Stories, Customer Journey Maps and Personas for client deliverables across industries- Work with Industry Leaders, Account Partners and other stakeholders to detail out Marketing Campaigns, Client Demos, etc.- Program Manage development and implementation of Digital Command Centre & Marketing Platforms and Websites- Plan and manage budgets, assess business objectives, develop business metrics & KPIs, analyze performance and bring out valuable insights to reinvigorate marketing activities- Carry out Geo-Spatial Analysis, Text Mining to bring out actionable business insights- Develop Marketing Campaign Roadmaps, Digital Roadmaps, Digital Implementation Plans, Business Requirement Documents, Process Maps, Maturity Assessments, Market Survey questionnaires, Component Business Models, RFPs, RFIs, SOWs, etc. for Digital Strategy Engagements across geographies

- Formulating Digital Marketing Strategies, Customer Journey Maps and Social Media Roadmaps; Implementing Social Engagement Tools like Sprinklr, Watson Analytics for Social Media (WASM), etc for clients across sectors leveraging Cognitive and Advanced Analytics capabilities.- Defining Marketing Channel Management processes and Target Operating Models for clients across sectors- Carrying out Statistical Analysis, Text Mining to bring out actionable business insights- Geospatial analysis and Storyboarding using Watson Analytics, Tableau, etc.- Hands on experience of working on Social Listening/Analytics tools like WASM, Sprinklr, Simplify360- Conducting quarterly Readiness and Stickiness Assessments for Accounts under IBM GBS as a firm initiative- Coordinating with business leaders from across geographies to deliver projects in multiple languages- Retail, Healthcare and Aerospace Business Development lead – Identifying and leading deliveries for Text Mining and Social Analytics projects. Responsible for Demand Generation and Internal Selling - SPOC for Watson Analytics & Watson Personality Insights

- Strategic planning for opening up of new Apollo Sugar Clinics and Cancer Treatment Facility at Bhubaneswar- Led a team of 15 executives, coordinated, planned and executed Business Development(ATL/BTL) initiatives, across Odisha- Carried out monthly analytical studies to bring out specialty-wise actionable insights on Revenue and Marketing data- Carried out market & competitor research(SWOT/PESTLE analysis) and recommended the best possible tools to improve brand communication strategy- Partnered with publishing houses to carry out media and marketing campaigns, special drives and events like Medical Pioneers, Health Education Drives, etc.- Collaborated with NGO’s to carry out instructive health lectures and talent hunt for underprivileged school children - Led a team of 20 medical staff to IPL (2014) and HHIL (2015) as Medical Team Coordinator

- Market assessment study to launch new Video Interviewing software.- Developed business development strategy and conducted in-depth interviews of executives of existing clients.- Created digital marketing strategy by developing a website plan and coordinated with the vendor to build a revamped website for the company.- Understood the recruitment consulting landscape and redefined company’s internal processes.

- Daily client interactions for defining way forward to implement Business Intelligence solutions using Informatica and OBIEE for Starbucks(client)- Understanding Business Users’ requirements, designing, modelling & implementation- Building Informatica Mappings, Workflows & Sessions and making changes in the existing flow - Creating SQL scripts in Oracle SQL Developer to be used in the Mappings- Final testing of the reports before release, UAT and user trainings- Conducting training sessions for fresh recruits