Jasmyne Snyder, Capm Email and Phone Number
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With more than two decades of experience in the beauty and wellness space, I've helped many brand founders, entrepreneurs and product teams launch, scale and realize their goals. Through active listening, purposeful communication, researched insights and unmatched resourcefulness I will add value to your brand.PRODUCT DEVELOPMENT·Focused on clean, natural, vegan and high-performance color and skincare products·Create clear product briefs and blacklists that capture brand directives as well as market requirements and consumer influence for every project·Process driven management style, leading to accelerated timelines and minimal risk·Strong relationships with manufacturers in the US and abroad·Efficient, consistent communication to ensure all stakeholder needs are discovered, met and exceeded when applicable·Leverage market and trend research to ensure product success·Partner with stakeholders to determine SRP and target cogs in order to provide manufacturers with clear budget parametersPACKAGING DEVELOPMENT AND SOURCING·Strong network of domestic and global suppliers·Sustainable, Recyclable and Renewable materials preferred·Ensure artwork and copy is compliant for both marketplace claims and regional distribution·Create copy that engages the customer and represents brand ethos·Thorough comparison of compatible componentry, including aesthetic attributes, pricing, timing and quality of all available options·Cost analysis and negotiationINTERNAL TEAM SUPPORT·Work cross-functionally with all internal teams to ensure launch success·Leverage Asana (or preferred PMIS) to communicate and monitor all milestones within product lifecycle·Train and develop junior team members ·Manage consultants and other third party service providersEXECUTIVE CONSULTING·Consult founders on all launch and dev related matters·Create and contribute to brand strategy·Provide launch road map for 2-3 year period·Assortment editing·KPI analysis·Preparation for media/ public appearances·Inform and connect with trusted ecommerce, logistics, creative experts as needed within the org
Red Plum Beauty Group
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PartnerRed Plum Beauty Group 2018 - PresentRed Plum Beauty Group was formed as my partners and I recognized a common need amongst many of our Brand Partners. We combined forces to provide expert support- accelerating brands from ideation to their customer's doorstep. Our collaboration has proven to be a vital component of the success of our brands. My core responsibilities include innovative product development for all beauty and personal care launches, brand development and executive support.·Strategized and executed two year+ product pipelines for multiple brands, including formulation, packaging ideation and procurement, and cross-team support.·Successfully launched influencer led Rel Beauty brand with core sku and variants (clean, vegan), generating 6 digit sales in the first month of commerce.·In 12 month period, achieved 189% increase in revenue YOY with Ambreesh Cosmetics, a DTC color brand, through successful product launching, team development and brand awareness strategy.·Created brand ingredient standards and in depth product briefs for 8+ brands 100+ product launches·Led Business Development for Viseart Paris, leading to expansion of new geographic territories (including Sephora SEAPAC, EU and ANZ) ·Initiated partnership and developed products for BFA (formerly Ipsy and BoxyCharm) marketing campaigns for multiple brands. Results included significant increase in brand awareness, increased DTC revenue on brand's website, and increased engagement and following across all social media platforms at no cost to brands. -
Vp Of Product Development And TrainingThebalm Cosmetics 2011 - 2018Reno, Nv, UsIn this position I was responsible for all product development, brand education and launch strategy. I began with the company as their national artistry trainer and was quickly promoted to VP of PD after launching the brand's TimeBalm skincare line. I often worked as the founder's "right hand", coordinating projects and communications with all internal stakeholders. A combination of geographic expansion and innovative product initiatives ultimately led to triple digit revenue increases each year during my time as an executive at theBalm, reaching $80 Million in net sales in 2018.·Launched over 200 skus, driven by consumer insights, historical sales figures, market research and assortment gaps.·Developed marketing claims for packaging, collateral and website.'·Oversaw and approved all production runs.·Collaborate with the regulatory team to ensure formulas met global and retailer compliance and testing requirements·Collaborate with the CEO and CFO on pricing strategy and optimizing multi-channel P&L.·Executive brand liaison for all internal teams –sales, education, creative, product development, and operations.·Spearheaded first ever IPSY campaign launch (just 2500 units!), leading to the annual distribution of 4million+ samples to engaged consumers, increased revenue and unparalleled social growth at no cost to the brand.·Responsible for company-wide knowledge creation and management for complete assortment of products and brand retail practices.·Multi-channel public speaking, including trainings with 1000+ attendees, trade shows, seminars and ShopHQ spots.·Managed multiple teams on day to day activities. -
Aesthetics And Artistry TrainerLancôme 2005 - 2008Lancôme Paris is an iconic brand, known for its high quality products and Parisian heritage. I was mentored by Helen Andreos and Ross Burton in aesthetics and artistry, an opportunity that I am forever grateful for.·Trained all regional estheticians on waxing and skincare services offered in boutiques and partnered retail locations.·Provided services for clientele and models for master classes, retail events, fashion week and in boutique locations.·Exceeded retail sales goals, earning second spot in revenue generation amongst all esthetic service providers during the time of my employment. -
Retail ArtistMac Cosmetics 2002 - 2005UsMAC Cosmetics is where I discovered my love for product innovation. Eye glosses, primers, highlighters- they did them all first, and it inspired my trajectory within the industry. At this time, MAC was dominating and influential in ways that no brand had ever been. I was MAC certified and fortunate to take part in their extensive training, working under and next to some of today's most influential MUA's.·Exceeded sales goals·Maintained sanitation standards·Provided countless makeovers and participated in frequent events·Adapted all black dresscode as a best practice for eternity
Jasmyne Snyder, Capm Skills
Jasmyne Snyder, Capm Education Details
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San José State UniversityPsychology; Behavioral Science -
San Jose City CollegeAesthetic License
Frequently Asked Questions about Jasmyne Snyder, Capm
What company does Jasmyne Snyder, Capm work for?
Jasmyne Snyder, Capm works for Red Plum Beauty Group
What is Jasmyne Snyder, Capm's role at the current company?
Jasmyne Snyder, Capm's current role is Senior Level Product Development Consultant · Beauty and Wellness | Founder · Red Plum Beauty Group.
What is Jasmyne Snyder, Capm's email address?
Jasmyne Snyder, Capm's email address is ja****@****ail.com
What is Jasmyne Snyder, Capm's direct phone number?
Jasmyne Snyder, Capm's direct phone number is +130393*****
What schools did Jasmyne Snyder, Capm attend?
Jasmyne Snyder, Capm attended San José State University, San Jose City College.
What skills is Jasmyne Snyder, Capm known for?
Jasmyne Snyder, Capm has skills like Sales, Retail, Product Development, Cosmetics, Training, Beauty Industry, Management, Public Relations, Customer Service, Marketing Strategy, Marketing, Merchandising.
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