Jasnit Kharbanda Email & Phone Number

United States + Canada

Supporting in planning and executing of the overall marketing communications, go-to-market strategy for new opening / pre-opening for the Americas region. Coordinating and executing marketing communications, plans, campaigns from global to regional level with local teams in Americas. Initiate, plan and execute integrated digital, social and traditional marketing campaigns relevant on a regional level and support the local marketing/operations teams to implement in the local markets as to benefit the overall growth of the business.

Toronto, Canada Area

• Assisted with the execution of market and communications strategies• Tracking campaign results (Paid & organic) both digital & Traditional Campaigns on Business Manager and Buffer• Experienced with graphic design to create campaigns from scratch including business packages and more. Intermediate to Advanced knowledge of Microsoft office & Adobe CS6 (Photoshop, Illustrator & InDesign)• Excellent organizational, Excellent communication/coordination and multitasking skills • Reporting analytics and Data to Vendors and Sponsors• Budget Management – Data analytics from all marketing efforts, reporting to the clients and proposing next steps• Capable of working with website creation tools (WordPress)

Vaughan, Ontario, Canada

Social Media Marketing Manager Sept 2021- May 2022Revolution Capital Inc.• Leading all Digital Marketing Efforts – Responsible for developing data-driven strategies to create andmaintain brand awareness and advertising on all key Social Media Platforms (Instagram, Facebook,LinkedIn, YouTube, Website and Google)• Social Media Management – Building a monthly social media content calendar for B2B & B2Corganic and paid content with a 200% increase in awareness and new clients through social mediacampaigns on Meta Business Manager (Fb/Insta/YouTube/LinkedIn) at a minimum cost.• Marketing Campaigns/Plan implementation – Content Creation + Planning (Storyboarding-Designing- Posting/publishing-Reporting Analytics) for social media, Facebook Ads, Google DisplayAds, AdWords, YouTube and Display Ads – Adobe CS6, Hootsuite, Buffer, Canva tools used fordesigning creatives and posts. Using tools like Asana and Trello for content library and project trackingand management• Email Marketing – Using Salesforce database management tool, and Pardot for external and internalmarketing campaigns while growing client community base and building strong long-term automatedCRM campaigns with growth for both company and clients in mind. Also, manual and round robinallocation of Sales Rep.• Event Coordination – Organizing, planning, executing and reporting on company-wide, team events,and external exhibits/expos as part of brand outreach awareness activities.• Strategizing & Reporting - Grabbing relevant analytics from Campaigns, A/b Test Ads, and ExternalAgency efforts and reporting it with new strategic ideas and budgeting ($10k-30k) directly to theexecutive team.

Family Business ~Curating International Bollywood Designer Collections such as Ekam: by Manish Gupta, Ziyana Design Studio, Anshul Mathur and Custom Kesaj Couture. A mix of South Asian and Indo-Western designs! Graphic designer responsible for graphic design content for a medium-sized firm. Working regularly on graphic, layout, and production materials.Website designing and optimization with Social Media Management for KESAJ Couture - www.KESAJCouture.com

- Digital Marketing- Social Media Marketing- Google Analytics, Google Adwords- AMAfeed.com Recruiter- SEO & SEM- Email Marketing

Ontario, Canada

Sole PropreitorDigitalisationWebsite designingPromotional Marketing Package (logos/websites/flyers/cards etc)Social Media Marketing (Facebook/Instagram/Twitter/Pinterest/Youtube/Snapchat & more)Social Media StrategySocial Media paid adsContent CreationBloggingSeo- Search Engine optimizationGoogle Ads - Search/Shop/DisplayGraphic Designs (Content Creation)

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Handling all Digital Marketing Efforts -Successful Digitalization of a workshop/tradeshow-basedcompany to 100% Online sales + Online courses & Webinars. SEO, Keyword research, Link Building,Affiliate marketing. Preparing and planning press releases for new product launches via Media agencieslike Cision.• Social Media Management - Organic posting, Paid Marketing with a 200% increase in sales andacquisition of new clients through social media Paid Ads Campaigns on Business Manager(Fb/Insta/Twitter/Pinterest/LinkedIn)• Marketing Campaigns/Plan implementation – Content Creation (Storyboarding-Designing-Posting/publishing-Reporting Analytics) for social media, Google Display Ads, AdWords, YouTube anddisplay ads – Adobe CS6, Hootsuite, Buffer, Canva tools used for designing creatives and posts.• Email Marketing - Mailchimp & Constant Contact, external email campaign to relevant digital & printmagazines with 300k+ readership• Strategizing - Grabbing relevant analytics, reporting it with new strategic ideas and budgeting ($300-$12,000/day) according to the plan• Webinars and Conferences– organizing webinars and in-person conferences for professionals.Scheduling and updating them daily on the website to educate globally.

Toronto, Canada Area

Toronto, Canada Area

• Craft digital strategies and action plans that align with business goals and objectives. Lean on competitive research, market analysis, and innovative thinking to guide strategies• Create and Manage the annual digital marketing budget. Accountable to KPIs and know when to adjust the strategy and shift budget to optimize spend and results• Own and Run all demand-gen digital marketing initiatives and campaignsincluding SEO, SEM, Paid Social, CRO, Google Suite (Google Analytics, Tag Manager, Data Studio, Google Optimize), Email Marketing, and Content Marketing. • Spot content trends, gaps, and keyword opportunities in organic search. Use SEO tools like Ahrefs, SEMrush, BuzzSumo, KWFinder, LSI Graph and others to evaluate organic SERPs and prioritize content recommendations based on keyword intent, relevancy, and difficulty• Create ideas and hypotheses to improve conversion rates on all web properties. Experience using platforms such as Optimizely, Google Optimize, VWO (or similar alternatives) to set-up, run, and analyze tests to gain insights and learnings about audiences• Architect and Execute tactics that drive improvements in online visibility, traffic, and lead acquisition through strategic keyword optimization, content promotion, and distribution• See projects through from beginning to end. Articulate the goals of your project, get buy-in from key stakeholders, and manage internal and external teams to get the job done• Analyze website behaviour data, glean insights, and optimize campaignsand projects to drive more qualified leads at a lower cost• Leverage Biz Dev To capture lead and customer data to make educated decisions about campaigns; working closely with our Business Development team to improve engagement with leads and generate more sales qualified leads

• Assist in promotion of the IFFSA | PIFF | Toronto website, ensure objectives are met• Advise and implement on SEO, SEM, Social Media, and display advertising campaigns• Continually optimize performance and work closely with festival executive team to identify new opportunities• Work closely with the festival’s executive team to ensure integration of campaigns, Coordinate special events• Develop metrics to track performance and report on Analyses• Ensure adherence to brand guidelines for all material• Create Proposals & Content for marketing requirements as they arise• Additional task as assigned by the festival’s executive management team• Managing and schedule posts for weekly content programming across social media platforms on Facebook, Twitter and Instagram• Measure impact of efforts through relevant monitoring tools and reporting• Experience of working with Wordpress based websites (backend updates)• Develop and execute innovative social marketing campaigns/programs to create excitement, awareness, engagement, customer conversion and retention.• Manage posts, contests, giveaways to our Instagram, Facebook, Twitter and Instagram followers.• Increase our targeted follower base by posting engaging and viral content to generate likes and shares.• Provide reporting across social media channels, insights on traffic and engagement and recommended actions.• Review and monitor competitors social efforts and others in the industry to leverage the latest trends.• Design graphics for email blasts, posters, fliers, advertisements, graphical charts and diagrams.• Research industry to glean insight into possible areas expansion and target audiences. (i.e. YouTube)• Create marketing collateral and corporate identification material such as templates for proposals and presentations, brochures, newsletters, postcards, stationery, website,graphical charts and diagrams etc.• Develop and organize all Sponsor related Marketing• Assist with project photography

Brampton

-Accountable for selling to new and existing Rogers Small Business customers and promoting the benefit of the full portfolio of Rogers Small Business solutions.-Engage potential clients via cold calling. This is a 100% inside sales role with a national client base.-Managing a pipeline of business that is long term and sustainable.-Building strong relationships with customers while providing a consultative sales approach.-Leverage strong prospecting, account management and closing skills, to achieve monthly, quarterly and yearly goals as well as other defined sales objectives.-Deliver on sales objectives for the entire Small Business suite of solutions and provide sales business advisory expertise.

Toronto, Canada Area

Part-Time -> • Worked remotely with minimal supervision.• Handled Facebook Campaign at Minimum cost using “Facebook Formula Theories”.• Curated and created content and blogs relevant to the product to increase awareness as well as Social Media engagement and SRM.• Worked on Brand Packaging and graphics design.

Toronto, Canada Area

• Inspect & verify passenger documentation, issue boarding passes and reschedule passengers affected by flight interruptions or cancellations• Manage passenger baggage processing including handling and fee calculation if applicable• Assist passengers as needed through arrival and check in processes including support for passengers with special needs such as unaccompanied minors (UM), VIP passengers and passengers needing wheelchair assistance• Direct passengers through Customs, Immigration, and Quarantine, as required• Make public address announcements as required• Assist Ramp Service Agents to ensure that wheelchairs, strollers and gate checked bags (cleared through security) are made available for loading upon departure and delivery to passengers upon arrival• Comply with all federal, state, municipal, airport authority and carrier security requirements and Swissport SOPs and policies• Operate equipment to include the jet way, computer keyboards, and carrier specific reservation/ ticketing software• Produce all required, work-related documentation

• Manages store with minimal supervision in an organized manner.• Excellent customer service and team work which helped improve workplace environment positively.• Expert at multi-tasking such as: handling cash register while assisting customers and performing store responsibilities and duties.• Completes all responsibilities and duties while safely opening, closing stores and related paperwork and filing.

Toronto, Canada Area

• Provided insight on current SEO of their website and changes needed to improve.• Evaluated the existing Social Media Platforms and gave insight as well as created Twitter account.• Curated and created content and blogs relevant to the product and posted on multiple platforms through Hoot suite to increase awareness as well as Social Media engagement and SRM.• Created info-graphics using templates and from scratch.• Designed Brand package (business card and brochure) using Adobe CS6 (Photoshop, InDesign and illustrator).

Mississauga, On

• Successfully helped in developing business and providing leads by engaging in B2B marketing in the allocated city of Brampton Region through cold calling the clients on database while segmenting the prospective clients. • Maintained constant contact and follow up with business clients on a weekly basis, and provided information or any required documentation.• Helped maintaining good relationships with sales representatives and administration from our business clients. • Observed and administered interviews of employees, to segment them according to our business clients needs.

• Confident in approaching customers and providing services promptly.• Customer service, sales and cashier skills with good complaint management helped retain customers.• Helped with customer documentation, filling out forms and filing to keep an organized work area. • Excellent customer relations skills, interpersonal skills and administrative skills helped keep workspace efficient.

Canada

Marketing Management, Marketing/Marketing Management, General, Graphic & Web Designing

Business Administration Advanced Diploma, Business Administration, Management And Operations, Small Business Marketing

High School Graduation, High School/Secondary Diplomas And Certificates