Jason Odom Email and Phone Number

In my current role, I lead digital media strategy and operations for BET, BET HER, and VH1 cable brands, fostering innovation, collaboration, and high performance across all Direct to Consumer DTC products. I direct digital media strategy encompassing creative design, digital advertising, digital marketing content distribution, business development and growth initiatives. I ensure P&L excellence for BET Digital, aligning financial strategies with revenue targets and growth goals.My Key Accomplishments:- Crafted and implemented digital media sales blueprint, boosting revenue by 20% from $70M to $83M.- Revamped CTV, Mobile, Web and Social Media products, resulting in 42% increase in video views and content consumption.- Partnered with Analytics team to optimize data insights workflow with cloud based real-time dashboards, elevating analysis of KPIs and revenue for better decision-making and operational efficiency.- Crafted innovative go-to-market strategy in collaboration with CMO and CRO to reposition BET’s linear and non-linear content promotion and drive user engagement and retention.- Lead paid media campaign and user growth strategy across all partners (AppleTV, Hulu, Sling, Philo, Amazon) and managed integrated media planning across all key platforms including direct, indirect and programmatic for video, social and podcasts. - Led Grammy-nominated project "Dear Hip Hop," digital marketing campaign celebrating Hip Hop's 50th Anniversary, generating 15M minutes watched, 559K engagements, and 11M video views across social platforms

Drove product strategy for all direct-to-consumer (DTC) digital platforms, including web, mobile apps, and Connected TV devices. Identified market conditions, emerging trends, and opportunities for improvement and innovation leveraging data analysis to enhance user engagement, content personalization, and ad sales growth. Conducted thorough data analysis to spot and drive growth in user engagement and ad sales.My Key Accomplishments:• Led and motivated team of six, achieving early delivery of 15% of products within budget and scope.• Supervised launch of revamped MotorTrend.com, incorporating all brands under MotorTrend Group umbrella, resulting in 30% YoY increase in monthly active users since launch.• Elevated product performance by 25% utilizing data-centric A/B testing approaches.• Optimized vision, strategy, and roadmap planning through restructuring product management team and implementing new product management road mapping software.• Directed product opportunities to achieve business and revenue goals, with significant focus on user acquisition.

Strategic advisor to the Olympic Channel’s leadership team. Responsible for leading global digital commercial and product strategy and a distributed team of Sales Managers, Product Managers, Data Scientists and User Experience designers with offices in the New York, Madrid, Spain and Lausanne, Switzerland. Drove the ground up development of organization through all aspect of product life cycle from inception to launch.• Defined and executed the Product Vision, Strategy for Web, Mobile and Connected TV apps• Lead redesign of Olympic Channel.com resulting in an increase in user engagement YoY by ~60%• Lead roll out of personalization features across all platforms including Tokyo 2020 Website and Apps

I guided a dynamic team comprising 90 digital media and technology consultants. In this capacity, I orchestrated global digital strategy, managed product development, coordinated project activities, facilitated content development, oversaw ad operations, and directed data & analytics efforts.My Key Accomplishments:• Established impactful OKR/KPI benchmarks and financial models, crafting detailed P&L projections for all direct-to-consumer (DTC) digital platforms.• Spearheaded triumphant launch of Olympic Channel OTT streaming app, resulting in remarkable 30% surge in annual revenue.

In my role as VP, Digital Products, I spearheaded the digital product strategy for WWE.com and WWE Network, managing both domestic and international platforms. My focus centered on driving platform innovation, enhancing user acquisition and retention, and conducting thorough market research. I crafted effective go-to-market strategies and utilized data analysis to validate feature potentials, ultimately elevating user engagement and bolstering subscriber retention across diverse platforms.My Key Accomplishments:• Launched WWE Network, subscription-based OTT streaming product across multiple platforms, providing new revenue source for company with 1.9M subscribers.• Led redesign of WWE.com, optimizing content across various devices and resulting in 30% increase in user engagement and 33% increase in display and VOD ad revenues.• Developed new mobile games, John Cena's Fast Lane and WWE SuperCard, on iOS & Android, both receiving high ratings from Metacritic.Focused on increasing audience engagement and monetization across all of our digital platforms.

Managed the mobile strategy, audience growth, and revenue initiatives for CBSSports.com across mobile web, iOS, Android, BlackBerry, and Windows.Lead the redesign of the CBSSports.com HTML 5 mobile web site, Fantasy Football and Fantasy Baseball apps increasing audience engagement, daily active users and sales revenue.Oversaw the integration of Live Video Streams in the iOS app for all CBS Sports broadcasts of SEC Football and NCAA Basketball games.Launched the CBS Sports Fantasy Brackets web app for 2012 & 2013 NCAA Men’s Basketball Tournament in conjunction with the CBS/Turner tournament partnership.