Owned $9M business and marketing strategy for over 150 licensed entertainment products that included lighting, room decor, housewares and apparel to national and international wholesale accounts. Partnered with top licenses such as Disney, Marvel, Universal, and Warner Brothers to ensure timely product approvals, forecasts, sell-in updates, and communication of business strategy. Managed relationships with buyers at over 20 accounts, including mass and specialty retailers. Built tailored merchandise strategy, cost negotiations, sourcing, and confirmed final product delivery.

Drove wholesale business strategy, product line development, sourcing, cost negotiations, and order execution for all National/International accounts. Led internal business partners, wholesale support team, and outside sales reps to ensure strategic goals were met. Analyzed sales reports and identified market trends to gauge current business health, and identify opportunities. Represented the brand during all trade shows and external meetings. Presented new product lines, and partnered with key accounts to execute their merchandising strategies. Communicated business performance and forecasts weekly ensuring alignment with executive team.

Buyer of private label and market driven Toys, Tech, Stationery, Candy and Plush.Drove product strategy, financials, product development, sourcing, cost negotiations, and category marketing for all 900 stores and e-commerce. Served as key liaison between outside partners and internal team on all licensing proposals and executions. Led customer insight research, and presented quarterly to leadership, opportunities to strengthen product positioning. · Grew department to $108M, delivering top performance for 2 consecutive years.· Positioned Justice as hottest destination for new toy launches.· Developed hottest mermaid tails and activity trackers geared for tweens, reaching $20M in sales.· Created new plush adoption program, Justice Pet Shop, growing to $10M per year.· Initiated new marketing processes and improved communication, executing impactful packaging.· Improved department margin by advocating new vendor terms among top vendors.

Drove product strategy for all stores and online, achieving $20M in annual sales.Managed licensed apparel business including core license product, exclusive sports licensed product, celebrity endorsed apparel and partnership collections.Created product launch strategies around partner needs. Built upon brand messaging, and leveraged a 360 approach to motivate customer from awareness to activation.Team Leader driving product assortment strategy by collaborating with planning and design.Negotiated partnership contracts and royalty commitments.Ensured contract fulfillment and partner relations.· Launched $15M Justice Collegiate, NFL and MLB product into stores through self-initiated store level buying strategy, creating new processes and efficiencies.

Drove product strategy and assortment for all stores achieving $40M in sales annually.Managed all categories including fragrance, lip, nail and personal care accessories.Negotiated costs, innovated product design through private label or domestic partners, and planned strategic product launches.· Successfully re-launched signature fragrance and introduced new scent to collection, rebranding with new marketing and fixtures in all stores; renegotiated costs and shortened lead time on reorders with proper forecasting.

Pursued, developed, and grew exclusive programs with hottest entertainment properties including Justin Bieber, Taylor Swift, Monster High, Jonas Brothers, 1 Direction and Disney.

Managed Licensed product business for all 920 Justice Stores (formerly Limited Too).Bought all categories of business including graphic tees, sweatshirts, sweatpants, accessories, handbags, girl-care, stationery, and toys.

Managed product development of various apparel and lifestyle categories. Partnered with planning to determine seasonal buy plans and maximize sales off trend.

Developed corporate recommends and plans at vendor and class levels. Steered buying of fashion and key item volume drivers for all store companies based on current trends and sales.Promoted to Tween office in 2004 bringing Better Junior product knowledge and past success to our private label and domestic businesses achieving $120+ Million yearly sales.· Collaboratively negotiated, designed and launched exclusive Disney product into all doors, generating $1 Million in sales out of box. · Engaged Senior Management at all levels on new product initiatives and current performance.· Traveled monthly to various markets and events including those in New York and Los Angeles in order to stay ahead of competition on fashion, price, market share and vendor relations.

· Oversaw receipt flow and product assortment for 52 stores along with Buyer.· Tripled sales volume to $27 Million by restructuring department based on lifestyles.· Monitored stock variances and trends for each store and addressed merchandising issues.· Negotiated with vendors to increase markup, cover markdowns, and buy off price.· Evaluated pricing strategy weekly, based on sales projections and plans.· Developed effective advertising and signs using fresh layouts for new key items.

· Managed media relations for all in-park radio broadcasts and special events.· Spot checked promotional partners for contract fulfillment.· Identified retail and media opportunities