Sales Strategy and Planning: Developed and executed the sales strategy, aligning it with the overall business objectives and revenue targets. Analysed market trends, customer needs, and competitive landscapes to formulate effective sales plans.Revenue Generation: Focused on driving revenue growth by identifying and pursuing new business opportunities, developing sales pipelines, and ensuring the achievement of sales targets. Establish sales goals, quotas, and pricing strategies to maximise revenue generationSales Operations: Oversaw the operational aspects of the sales function, including sales processes, methodologies, and systems. Ensured efficient sales operations and alignment between sales and other departments, such as marketing, finance, and operations.Sales Team Leadership: Provided leadership and guidance to the sales team, including sales managers and representatives.Recruited, trained, and motivated the sales team members, fostering a high-performance culture and ensuring the team's success.Customer Relationship Management: Built and maintained relationships with key customers, strategic accounts, and business partners. They engage in important customer negotiations, resolve complex sales issues, and focus on customer satisfaction and retention.Sales Performance Management: Monitored and analysed sales performance, metrics, and KPIs to assess individual and team performance. Provided feedback, coaching, and guidance to improve sales effectiveness and efficiency.Cross-functional Collaboration: Collaborated closely with other departments, such as marketing, product development, operations, and finance, to align strategies, share insights, and ensure coordinated efforts toward revenue generation and customer satisfaction.Sales Forecasting and Reporting: Utilised data and analytics to forecast sales, track progress against targets, and provide regular reports to the executive team.

Developing internal employment relation and WH&S strategies, plans and procedures.Managing, retaining and building on relationships with existing clientsIncreasing client base through continually hunting for new businessHaving an in-depth knowledge of business products and value propositionWriting business proposals and pricing schedulesNegotiating with internal and external stakeholders to optimise selling opportunitiesIdentifying and mapping business strengths to customer needsResearching business opportunities and viable income streamsDrafting and reviewing contracts, policies and proceduresIdentifying business risks and exposure points to assist in the formulation of protective frameworksBuilding assist and referral opportunities and partnershipsMeeting and exceeding sales targets to ensure successful alignment of KPI forecast

Developed multi platformed media advertising plans and strategy to maximise client reach and frequency Continually hunting for new opportunities and business. Maximised networking opportunities within the existing client base to ensure future growth and optimisation. Negotiated successful campaigns with new and existing clients.Coordinated on-air sponsorship between client, producer and scheduler, ensuring implementation and billing packages aligned with economic and profitability expectations. Worked intimately alongside creative to ensure synergy between brand and briefMet and exceeded Sales targets YOY.

Lead and motivated staff to meet and exceed sales target expectations and forecastsDesigned and implemented strategic plans to reach sales targets.Cultivated lasting relationships with customers to grow customer loyalty and opportunityDeveloped and promoted weekly, monthly and quarterly sales objectives.Designed and Delivered all sales reporting for the business.Worked with customers to better understand their business needs and goals.Assessment of costs, competition and differentials to remain economically competitive in the market placeEstimated sales volume and profit for current and new products.Established a induction, on boarding and sales training program for all new employees.Met with sales managers to assess company performance, behaviour, wins, losses and opportunities for growth and optimisationSupervised regional sales managers and team leaders.Established sales objectives by forecasting and developing annual sales quotas for regions and territories and projecting expected sales volumes and profit for existing and new products.Implemented national sales programs by developing field sales action plans.Maintained sales volume by tracking changing trends, economic indicators, competitors and supply and demand.Maintained professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.Contributed to team effort by accomplishing related results.