Planning Strategically – The analysis of the organization's strategic business needs Operating/Business Model Analysis – The definition and analysis of the organization's policies and market business approaches Process Definition and Design – The business process modeling (often developed through process modeling and design) IT/Technical Business Analysis – The interpretation of business rules and requirements for technical systems (generally IT) . Converting complex requirements into Epics & related stories with measurable acceptance criteria . I work closely with the Business and the user centre design experts to elicit requirements using interviews, document analysis, requirements workshops, surveys, business process descriptions, user cases via Agile methology scenarios, business analysis, and task and workflow analysis. Critically evaluating information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs or business goal. I have worked on numerous projects , from implementing third party supplier software to delivering eCommerce product strategies and managing the related risks to best practice . I am extremely passionate about doing it right and believe that if you get it right for the customer.

Review website Traffic via analytics and manage changes through to project/small change.Process owner for governance book of works for multiple websites in Aviva B2B /B2C planned and managed testing and sign off post implementation.Managed third party supplier contract review and worked with Aviva and third party supplier to amend/improve contractual limitations to an agreed out-come.General project and Life cycle consultation.Managed Project risk through to acceptance/sign off.Responsible for multiple website analytical reporting and related insights on user journeys/problematic areas.Business to website advice and support.Reacting quickly to fix online issues.

Senior Marketing Manager @ Heavy Recordings June 2002 - 2003.Successfully identified and pursued marketing opportunities within the record industry. Managed artists, technical staff, legal representatives and distribution channels with a view to safeguard potential revenue whilst maintaining a profitable position for all parties.Worked with a wide range of multimedia parties such as the BBC to Local media organizations from venues to local councils.

Project Manager @ Feb 1999 - Dec 2000.Drafted proposals and business plans to encourage potential sponsors and prospective advertisers. The utility of marketing skills and the ability to work to a tight schedule was paramount. I Negotiated terms agreeable to both the client and potential investors whilst adhering to strict timescales and budgets.

Responsible for creating Jigs for products manufacturing.worked with a small team of developers to create waveguide filters for various customers , Ferranti, Marconi, MOD.Responsible for pressure testing , Stock management and final product layering. Worked to customer specifications to complete orders on time and to agreed quality and specifications.