芯片产品及市场部管理工作，产品包括物联网传感器、芯片、边缘计算、云计算及物联网解决方案等。覆盖工业互联网，智能汽车，消费电子，智能家居等。

CanSemi is the first foundry to use Visual-IDM model to serve customers, which emphasizing customized process and full supply chain support. I am responsible for the product planning of CMOS image sensor, power management IC, and IP platform. Build up the marketing team function, organization and working procedure. Build up IP platforms for all processes offering. Build up the ecosystem for CanSemi products. CanSemi is the leader to build up supply chain alliance in Guangzhou, including IC design house, IP/EDA vendor, IC manufacturing, packing and testing. Analyze market trend, foundry competition and customer intelligence. Identify target market and CanSemi value proposition. Develop CanSemi strategy based on market analysis, define CanSemi process technology/IP portfolio. Develop and maintain product roadmap. Develop long-term and near-term business plan, set common goal for cross-function teams. Maintain relationship with strategic customers to expand new business, develop new customers, etc. Other marketing responsibility such as pricing and promotion, etc.

 Raytronics Technology is a start-up company. I am responsible for marketing of RF frond-end IC, such as PA and switch, for Smartphone and IoT market. Develop company strategy based on market analysis, define company’s value proposition, define product portfolio and product roadmap, based on Chinese Smartphone and RF IC market trend, market competition and our engineering capability.  Develop and maintain relationship with strategic customers. built up ecosystem for our company including end Smartphone customers and supply chain for our RF front-end IC products  Develop long-term and near-term business plan, set common goal for cross-function teams. And other marketing responsibility such as pricing and promotion, etc.

Manager of Application Marketing:  Responsible for the product-lines applications of CMOS image sensor(CIS) for Smartphone and Flash controller. Achieve average of 30% revenue growth for responsible product-lines application in 2014.  Analyze ecosystem, market trend, foundry competition and customer intelligence of mobile and other product lines. Identify target market and SMIC value proposition.  Develop SMIC product-line strategy based on market analysis, define SMIC product/process technology/IP portfolio for responsible product-lines. Develop and maintain product roadmap.  Develop long-term and near-term business plan, set common goal for cross-function teams. Product-line management, maintain relationship with strategic customers to expand new business, develop new customers, etc.  Maintain relationship with strategic customers: Galaxycore, BYD, Superpix, Sandisk, Silicon motion, etc.Manager of IP Marketing:  Enhanced 0.11um IP portfolio with ultra-compact library and IP. Develop the comprehensive SMIC 55nm and 40nm IP platforms, enable customer production for business growth. Maintain SMIC IP ecosystem, keep good relationship with strategic IP vendors. Analyze ecosystem and market trend, foundry competition and customer intelligence of IP platform. Program management for IP platform development.  Develop SMIC IP strategy based on market analysis, develop and maintain product roadmap.

Virage IP - Regional Marketing Manager of China, Shanghai:  Manage all marketing activities of Virage IP business in China region. IP business including ARC processor, NVM, DDR and high-speed interface, memory and library, etc.  Develop business strategy for China region, manage strategic customers, achieve 300% revenue growth of China in 2010. Establish partnership with key Chinese customers, such as Huawei/Hisilicon, ZTE, Spreadtrum, NationalChip, Hisense, Tongfang, Vimicro, etc.Virage IP - Field Application Consultant (APAC Leader), Silicon Valley, USA:  Lead FAEs of APAC (excluding Foundry and Japan) to support Virage IP business. Expand revenue of APAC by 100% in 2008. Customers including Huawei/Hisilicon, LGE, GUC, Realtek, etc. Manage all sales support activities; manage agents in Asia to provide local support. Develop an understanding of market trend and customers’ needs and product roadmap.

Custom digital ASIC design and mixed-signal IC design, including smart meter, MP3, toy, etc.