Jason Cattach Email & Phone Number

Australia

Melbourne, Australia

Melbourne, Australia

DT transitioned into AKQA in June 2017

Melbourne, Australia

DT transitioned into AKQA in June 2017

South Yarra

As a Digital Analyst responsibilities include interpreting Google Analytics, visitor recordings and heatmaps to gather user behaviour insights. The position calls for data driven decisions to ensure the very best chance of any digital product working to it's full potential.The application of these insights can be applied to:• Comprehensive reports and presentation of data• Conversion rate optimisation• Wire-frames• Site architecture and information architecture• Ecommerce• Improving or addressing usability• Competitor analysis

Melbourne, Australia

As the Digital Marketing Manager of roi.com.au I was responsible for the marketing strategy of roi.com.au and its sister company ROI Connect. In a highly competitive industry I used analytical insights, user behaviour testing and detailed market segmentation to continuously boost the amount of inbound leads. I worked closely with our Business Development Managers using my analytical data driven approach to create digital solutions for our top tier clients that ensured a return on investment.Responsibilities:• Management, support and creation of all digital marketing of roi.com.au and sister company ROI Connect.o Continuous improvement of digital assets conversion rates to ensure growth of inbound phone calls and qualified leads.o A/B testing, MVT, Heat Map Analysis and Targeted Segmentation of digital campaigns to ensure optimal performance.o Usability testing and wire-framing concepts / flow to ensure an optimal user experience.o Monitor conversion rate, sales funnels and event tracking to gain insight and continuously improve the campaign.o Understand and identify analytical trends, user / demographic behaviour traits to provide strategic direction. o Reporting, analysis and ownership of new and existing digital campaigns to the CEO, COO and relevant stakeholders.• Creation of business solutions for roi.com.au enterprise level clientso Collaboration with B.D.Ms to work with prospective clients to secure future business and provide insight by analysing analytic data to deliver a return on investment for our clients.• Generate revenue by the creation new web based productso Identify market trends, stay abreast of new technology and understand our client’s digital needs.o Oversee and monitor progress of the product through an Agile / Scrum environment, present weekly to all stakeholders.o Forecast sales, resource allocations, go-to-market strategy and marketing communication to ensure rapid revenue generation of the new product.

Surrey Hills, Victoria

In the newly created role as Web Manager I succeeded in growing my department from two employees to seven employees over the course of two years. I was committed to the pursuit of successful outcomes and engineered a highly successful specialist conversion orientated team, as I foresaw the importance of website analytics and its role in web design. My team boasted highest client retention rate and highest customer satisfaction levels. I created easy to understand reporting that showed with absolute transparency of the progress of each project the amount of work completed for each staff member and even the conversion rate for each project. This kind of proactive forward thinking made our team win an annual competition from roi.com.au and was awarded best performing team. Below are statistics from my time as Web Manager comparing quarter on quarter performance data: • 43% more work completed• 29% more hours invoiced• 15% growth in Customer satisfactionResponsibilities:• Product management.• Customer retention.• Understanding our client’s digital needs and crafting digital solutions.• Creating a detailed scope for each project.• Ensuring all work is completed on time and within budget.• Digital Marketing for our web based solutions.• Monitoring and influencing inbound sales numbers.• Monthly reporting to the COO and CEO including:o Profit of each web producto Number of digital assets launchedo Inbound sales of productso Team upsell percentages• Team Management including:o Hiring staffo HR for staffo Creating incentiveso Escalation point for clients

Melbourne, Australia

As Senior Web Designer I acted as a team lead and mentor for Junior Web Designers. I added substantial value by proactively volunteering my time to scope every web asset created ensuring that projects were delivered on time and on budget. Junior staff were trained more efficiently and were able to take on client facing projects in their first month of employment.Responsibilities:• Project managed the design team• Inducted and trained new web team members• Creating scope for digital solutions sold to our clients

Melbourne, Australia

As the sole Web Designer I engineered the web department for roi.com.au. The success of my completed projects grew the amount of inbound work without having the need to advertise. Responsibilities:• Project management • Client side communication• Print, logo and web design

Multimedia Design, Multimedia

Bachelor Of Arts Multimedia, Intermedia/Multimedia

Activities and Societies: Golden Key Society