1) Project-managed initiatives to define, map, and optimize processes, ensuring seamless integration of new and improved workflows that enhance operational efficiency and support business objectives2) Led strategic initiatives in sales performance analytics, improving decision-making through data-driven insights from SAP BO, CRM, and Power BI. Streamlined reporting processes, reducing manual data handling and enhancing efficiency.3) Data-analyzed large data sets to find trends and patterns that guided business suggestions. Leveraged Microsoft Excel and Power BI for insightful data visualization, enabling more strategic decisions.4) Automated and optimized reporting processes, utilizing Microsoft Power Query and Power BI to transition reporting workflows to new platforms, significantly improving data accessibility and efficiency. Focused on Risk Management and Performance Analysis to minimize errors in reporting and enhance decision-making.5) Developed comprehensive metric dashboards, delivering monthly cross-channel performance reports. Combined Data Visualization and Stakeholder Engagement to provide actionable insights, ensuring continuous performance monitoring and identifying areas for process improvements.6) Led requirement gathering using elicitation techniques, aligning process workflows, data management, and business rules. Improved project planning efficiency through precise requirements documentation.

1) Regional CRM Owner representing APA business teams, providing functional input and capturing business requirements. Oversee the full lifecycle of CRM support, from development to auditing, continuously improving processes based on industry best practices.2) Monitored system performance and service levels daily, ensuring system stability, performance, and availability. Identified process limitations, developed improvement plans, and escalated critical issues related to system bugs and process inefficiencies, ensuring smooth operations.3) Led CRM projects to improve operational efficiency. Managed revenue and internal customer activities to meet organisational standards and goals.4) Worked with IT on DevOps initiatives, proactively addressing potential CRM disruptions. Managed prioritization within the workgroup to maintain focus and drive productivity.5) Utilised SAP BO, CRM, and PowerBI to extract, analyse, and interpret data, making informed decisions through business analytics and data preparation. Drive data-driven strategies that optimised business outcomes across sales, service, and marketing functions.6) Produced and delivered monthly cross-channel performance reports and dashboards with actionable insights, driving improvements in key metrics across sales, service, and marketing operations.

1) Systems Administration & Utilization: Manage the entire Salesforce (SFDC) system, including object and field management, page layouts, workflows, reports, security, and data loader operations.2) Security Management & Application Understanding: Oversee Salesforce security measures, maintain a comprehensive understanding of the SFDC application architecture, release processes, data models, and integrated applications.3) Routine Monitoring & Reporting: Perform routine platform monitoring, generate reports, manage user records, and communicate findings to stakeholders.4) Training & Project Leadership: Provide training for new users/admins, lead or contribute to Salesforce projects, and write technical/functional specification documents.5) Technical Engagement & Development: Gather business requirements, translate them into technical specifications, engage with stakeholders, and perform hands-on development, testing, and automation of SFDC applications. Additionally, explore and implement new SFDC-related technologies for data integration.

1) Specialized in enrollment analysis and forecasting insights, recommend closure strategies while developing Salesforce functions, reports, and dashboards for local management.2) This includes aligning CRM processes for recruitment enhancement, translating business requirements into technical specifications, and using ad hoc analytics to support enrollment targets and represent INTI at marketing events.

1) Specialized in delving into performance data, economic trends, and competitor landscapes to extract insights and test hypotheses.2) In addition to business development, I assess potential, propose strategic solutions that meet company goals, and write clear management reports that compare firm performance to strategies and suggest improvements.