Jason Daniels Email and Phone Number

Guide marketers and technology providers to better engage with their customers through tailored marketing content driven by objective research. Lead custom consulting engagements to create independent, data-fueled stories that help clients capture mindshare across channels and turn prospects into customers.

Advise as project lead, collaborating with clients to infuse customer-centricity into how companies operate. • Develop innovative methodologies and harness emotional cues to reimagine customer services and orient clients toward greater customer growth• Create custom storytelling outputs shaping concept ideation, messaging materials, and brand strategies• Triangulate insights with business implications and 3rd party findings to generate cross-functional buy-in and shape business outcomes

Lead as project manager and agile conduit between client partners and our dynamic online consumer communities. • Drive end-to-end project execution, ensuring milestones and objectives are met and respondent engagement is maximized• Proactively devise weekly overviews of organic findings aligned to product innovation and shifting brand roadmaps• Design monthly newsletters synthesizing the customer voice, identifying unmet needs, and informing the client C-suite and 175+ stakeholders across teams

My interest is in identifying and evaluating international sport brands and consumer behavior. Through application of marketing and branding surveys, interviews, and frameworks, I have developed a keen awareness for global consumer trends in the sport environment. Through longitudinal data collection and qualitative coding I've made novel contributions to the existing sport management literature.My research has taken form through two projects:• One investigates how new sport league and team brands develop over time through uncovering consumer brand perceptions. I presented the preliminary results at the 2016 Sport Marketing Association Conference, and in September of 2018, the manuscript was published in the Journal of Sport Management. • The other project examines satellite fans of European soccer teams. By comparing and contrasting consumer behavior of Chinese and American fans toward foreign soccer leagues, I aim to share a deeper knowledge of international fan motivation and cross-cultural connection and how they will play an integral role in the future of the global sport industry.

At Rothman Institute, the official orthopedic partner of the Eagles, Phillies, 76ers, and Flyers, I leveraged the organization's leading partnerships to build brand awareness and customer acquisition. Specifically, I spearheaded partnership prospecting, strategized for brand alignment, and initiated sponsorship dialogue. Additionally, I assisted the community relations team, managed customer experience feedback, revised editorial content, and oversaw physician databases.

As Marketing Intern for the organization responsible for developing and conducting Washington Nationals Baseball Camps, I processed and analyzed consumer data and advertising initiatives to inform marketing strategy. Furthermore, I led comprehensive industry analysis and market research efforts to assess camp product development opportunities.As Site Leader for the Washington Nationals Baseball Camps, I managed over 20 coaches and 800 children while guiding and overseeing all camp processes and procedures. Additionally, I led efforts to ensure curriculum, scheduling, and facilities components were in place to successfully support camp operations.

At SPRTER, an athlete branding platform, I collaborated with the founder and CEO from inception, while guiding a team of 8 interns. I specifically produced business development, market research, and marketing strategies for athlete branding initiatives.Additionally, I developed, edited, and published athlete interviews and sport-related branded content, while strategically employing social media channels and email campaigns to engage target markets. Further, I assisted in database management and quality control to ensure operations were well-informed and streamlined.

Reached out and marketed my playing abilities to international and domestic baseball teams. Negotiated contracts and assimilated into international teams and foreign cultures.- Europe – Kotlářka (Czech Republic), Rouen (France), and Hamburg (Germany) 2013-2015- Australia – Adelaide Bite (Australian Baseball League) and Woodville Senators (South Australia) 2011-2014 - USA – White Sands Pupfish, Roswell Invaders, and Las Cruces Vaqueros (Pecos League) 2012

As a youth coach in France, I assisted in grassroots development for regional baseball growth throughout Normandy. Specifically, I conducted 10 baseball clinics for area schools, camps, festivals, and businesses, while coaching 3 junior club teams and developing baseball skills and competencies.

In South Australia, I obtained accreditation from the Australian Institute of Sport and carried out a government-sponsored after-school program for children between the ages of 6 and 14. In doing so, I facilitated grassroots development of baseball throughout the state by designing athletic programs for new markets and more than 75 clinics and 1,500 participants.