Jason Dial Email & Phone Number

Austin, Texas, US

OrderB4 is the first multi-brand on-line ordering platform specifically designed for Ghost Kitchens and virtual brands. Our cloud based platform provides multi-brand ordering across menus, internal kitchen logistics, automated payment routing and integrated delivery. One system to power all of your brands in any size facility with full visibility and.

Austin, TX, US

• Provide CMO level marketing/sales expertise in areas of “Go to market” strategic planning/execution and assessment, research, and product innovation for this hyper growth early-stage SaaS business.
• Assess with CEO and CTO customer acquisition, engagement and retention data to inform product innovation, sales/service opportunities, and platform improvement needs. “Insights to Action!”

• Led acquisition analysis and negotiations of energy recovery technology business and investment in a start-up business.
• Provided “go to market” strategic planning, marketing technical expertise/creative solutions, sales and operational expertise to ensure sustainable growth achieved.
• Sales increased +12% CAGR for first two years post acquisition of the energy recovery business with plans in place to double by year 5 post acquisition.
• Start-up business finished first year of operations with $12M in revenue and profitable with plans to double by end of 2021.

Dallas, TX, US

• Created start-up’s “Go to Market” strategies, sales and marketing capabilities, all digital and traditional creative assets, website/digital presence, standard operating procedures, and financial modeling.
• Leadership role in business development, client management, and project management.
• Identified and secured innovative strategic partnership within months of joining the organization, delivering exponential revenue/profit growth while minimizing risk.
• Delivered over $2M+ in revenue and strong profit margins year one with only 2 employees and limited resources. Developed plans to deliver over $30M+ in revenue by year 4.
• Ranked 414 on Inc. 5000 - nation’s fastest growing private companies (Aug 2020)

Austin, TX, US

• Named “2015 Rookie CEO of the Year” for the State of TX by Y-TexasOther Industry Accolades Received During Tenure:
• “Best new Major Concert Venue in the World” 2013 Pollstar
• “Facility of the Year Finalist” 2014 Sports Business Journal
• “Track of the Year” 2013, 2014
• “Top 3 Formula One race venues” 2013, 2014 Led overall day-to-day operations, short/long-term strategic planning & “Go to Market” planning/execution for this new but virtually unknown purpose built / multi-use.
• Immediately upon arrival, led strategic assessment of the business and organization. Identified company was significantly unprofitable, had no known KPIs, no meaningful consumer insights or “Go to Market” strategy and.

Tampa, Florida, US

• Results:*Enterprise value doubled despite team’s record worsening*Revenue and Retention up across the board after years of decline*All 4 NFL KPI’s: Bucs went from one of the worst in the NFL to one of the best *Created.
• Created best in class capabilities in the following areas: Brand Management; Research and Business Intelligence; Marketing & Sales Strategic Planning & Effectiveness; Advertising; Digital/Social/Mobile/CRM marketing.
• Recruited and developed top performing organization with the discipline and accountability to “Execute with Excellence.”
• Quickly developed proprietary research and business intelligence to define consumer segmentation and key insights, growth opportunities and vulnerabilities. Translated “Insights into Action” which was driver for all.

Cincinnati, Ohio, US

Named "Top 40 under 40" by SBJ. Responsible for establishing sports marketing as a discipline in this 175 year old company through sound strategy development, brand consultation, platform innovation and activation, partnership development, negotiation, and asset acquisition. Took P&G from 4 brands to over 40 brands in sports. Created P&G's Olympic.

Cincinnati, Ohio, US

Led marketing team responsible for marketing plan and strategy development and execution (TV, Print, Radio, on-line, Direct to Consumer, etc.) and in–store marketing for 100 brands with P&G’s 2nd largest global customer.for second largest global customer & $5B in sales. Sales up +112 vs. year ago, record level shares, 17 of top 20 brands grew share at.

Cincinnati, Ohio, US

Overall P(L) and advertising responsibility for Eukanuba Rx, Iams/Eukanuba OTC through the veterinary channel and 3 service pet service businesses. In less than 1 year, more than doubled sales growth rates. Led large multi–functional team and agency to successfully reinvent the Iams Veterinary business by overhauling marketing/advertising to deliver.

Cincinnati, Ohio, US

Selected to lead a multi–functional team to create one of P&G’s 1st service businesses. Developed stand–alone, self–funded service business that leveraged existing brand assets/programs, unique target insights and new strategic partnerships. Created sustainable competitive advantage in highly competitive market. Concept to test market in 6 months and from.

Cincinnati, Ohio, US

Sales $450M. Recruited to lead strategy development, competitive intelligence and product launch in response to global competitive introduction. Identified major product performance outages vs. competitor and developed plans to re–gain product superiority. Analyzed competition’s advertising (content, media levels and flighting) and promotional activities.

Cincinnati, Ohio, US

$200M Sales. Created Award winning advertising that uniquely positioned brand equity/character and product performance. Created holistic “heavy up” market that hit target consumers where they were most receptive to the message, by integrating traditional advertising with outdoor advertising and sports sponsorships; doubled share in less than 6 months. Lead.

Cincinnati, Ohio, US

Recruited to manage one of the fastest growing businesses and challenged to grow profit margins for the 1st time since the 1990 acquisition. Dramatically improved business results through effective initiative development, competitive analysis and efficient spending. Revenues (+27%); Volume (+11%); Profits (+42%). By end of appointment, profit margins.

Cincinnati, Ohio, US

Recruited into a newly established department. Identified breakthrough sales growth opportunities ($50M per year) across $2B Beauty Care Division by leveraging Efficient Consumer Response (ECR) principles with top strategic customers (e.g. Wal*Mart, Kmart). Developed and executed plans with strategic customers that drove mutual growth (>10% annually)..

Cincinnati, Ohio, US

Consulted operations throughout North America for efficiencies and effectiveness and sound internal controls. Recommended work process and/or organizational changes to improve operational capabilities and profitability. Received "Financial Leadership" recognition for outstanding efforts. Corporate internal controls expert for 2 acquisitions (Noxell Corp..

Cincinnati, Ohio, US

Initiated strategic analysis to challenge conventional thinking and identified major production consolidation opportunity (NPV= $20M). Led multi–functional consolidation team to design strategic implementation, timelines, production schedules, resource requirements (people and capital) and project cash flows for site consolidation. Received the.

Cincinnati, Ohio, US

Developed and managed a $15M plant operations budget. Assessed and approved capital investment projects. Managed financial audits of 5 contract manufacturing sites. Managed and developed the careers of 4 direct reports and 21 in–direct reports. Managed cost reduction campaign, reducing overall manufacturing costs by 25% during tenure. Developed site’s.

Cincinnati, Ohio, US

Financial analysis and forecast domestic product costs for $250M product category. Led multi–functional team to identify +$10M of annual savings. Led post–acquisition of the Old Spice business. Integrated budgeting and accounting processes post–acquisition and the sale of production facility. Led multi–functional team to reduce ($40M) inventories by 25%..