OrderB4 is the first multi-brand on-line ordering platform specifically designed for Ghost Kitchens and virtual brands. Our cloud based platform provides multi-brand ordering across menus, internal kitchen logistics, automated payment routing and integrated delivery. One system to power all of your brands in any size facility with full visibility and ownership of your customers' experience from start to finish.

• Provide CMO level marketing/sales expertise in areas of “Go to market” strategic planning/execution and assessment, research, and product innovation for this hyper growth early-stage SaaS business.• Assess with CEO and CTO customer acquisition, engagement and retention data to inform product innovation, sales/service opportunities, and platform improvement needs. “Insights to Action!”

• Led acquisition analysis and negotiations of energy recovery technology business and investment in a start-up business.• Provided “go to market” strategic planning, marketing technical expertise/creative solutions, sales and operational expertise to ensure sustainable growth achieved.• Sales increased +12% CAGR for first two years post acquisition of the energy recovery business with plans in place to double by year 5 post acquisition. • Start-up business finished first year of operations with $12M in revenue and profitable with plans to double by end of 2021.

•Created start-up’s “Go to Market” strategies, sales and marketing capabilities, all digital and traditional creative assets, website/digital presence, standard operating procedures, and financial modeling.•Leadership role in business development, client management, and project management. •Identified and secured innovative strategic partnership within months of joining the organization, delivering exponential revenue/profit growth while minimizing risk. •Delivered over $2M+ in revenue and strong profit margins year one with only 2 employees and limited resources. Developed plans to deliver over $30M+ in revenue by year 4.•Ranked 414 on Inc. 5000 - nation’s fastest growing private companies (Aug 2020)

Named “2015 Rookie CEO of the Year” for the State of TX by Y-TexasOther Industry Accolades Received During Tenure:• “Best new Major Concert Venue in the World” 2013 Pollstar• “Facility of the Year Finalist” 2014 Sports Business Journal• “Track of the Year” 2013, 2014• “Top 3 Formula One race venues” 2013, 2014 Led overall day-to-day operations, short/long-term strategic planning & “Go to Market” planning/execution for this new but virtually unknown purpose built / multi-use facility. Hosted only Formula One race in US, ESPN Summer X Games, World Endurance Championship (Largest Sports Car Championship in the world) and 24 concerts annually in our award-winning amphitheater. Hosted 300+ events / 1.1 Million guests in 2015. • Immediately upon arrival, led strategic assessment of the business and organization. Identified company was significantly unprofitable, had no known KPIs, no meaningful consumer insights or “Go to Market” strategy and major organization/culture issues. • Quickly re-organized and streamlined the organization, improved internal controls and planning processes, identified and eliminated unprofitable activities and created a compelling vision for the business and team culture to focus a young organization on key growth strategies and discipline to deliver "Best in Class" guest experiences. • Within 12 months, improved Company EBITDA performance by over $13 Million with very limited resources, making the company profitable for the first time. Delivered more than $3B+ in economic impact to Texas. Guest satisfaction scores exceeded best in class benchmarks. • Built digital marketing and business intelligence capabilities that strengthened marketing (Insights to Action), sales strategies/effectiveness and customer service responsiveness. • Pioneered strategic partnership model based on proprietary research for the entire campus, major assets, and events. • Successfully transitioned exclusive concessionaire to improve guest experience.

Results:*Enterprise value doubled despite team’s record worsening*Revenue and Retention up across the board after years of decline*All 4 NFL KPI’s: Bucs went from one of the worst in the NFL to one of the best *Created Award Winning Brand & Advertising Campaign: “It’s a Bucs Life”Transformed the business/revenue side of the underperforming Buccaneers, creating a resurgence of this NFL brand and leading the organization through tremendous change. • Created best in class capabilities in the following areas: Brand Management; Research and Business Intelligence; Marketing & Sales Strategic Planning & Effectiveness; Advertising; Digital/Social/Mobile/CRM marketing; Guest/Member/Partner Relationship Management from prospect to acquisition through Retention; Community Relations; and Game Day Experience.• Recruited and developed top performing organization with the discipline and accountability to “Execute with Excellence.” • Quickly developed proprietary research and business intelligence to define consumer segmentation and key insights, growth opportunities and vulnerabilities. Translated “Insights into Action” which was driver for all transformation efforts.

Named "Top 40 under 40" by SBJ. Responsible for establishing sports marketing as a discipline in this 175 year old company through sound strategy development, brand consultation, platform innovation and activation, partnership development, negotiation, and asset acquisition. Took P&G from 4 brands to over 40 brands in sports. Created P&G's Olympic Movement, known as "Proud Sponsor of Moms" campaign, that included 30+ brands and delivered $0.5B+ in incremental revenue, becoming the largest commercial innovation in Company history and led to Sports Business Journal naming P&G "Sponsor of the Year" for the first time. Developed 13 brand P&G/NFL platform, that led to Head & Shoulders & Troy Polamalu commercials and Tide's protect your team colors initiatives.

Led marketing team responsible for marketing plan and strategy development and execution (TV, Print, Radio, on-line, Direct to Consumer, etc.) and in–store marketing for 100 brands with P&G’s 2nd largest global customer.for second largest global customer & $5B in sales. Sales up +112 vs. year ago, record level shares, 17 of top 20 brands grew share at Target, making Target P&G’s fastest growing customer. 10 straight quarters of growth during tenure.

Overall P(L) and advertising responsibility for Eukanuba Rx, Iams/Eukanuba OTC through the veterinary channel and 3 service pet service businesses. In less than 1 year, more than doubled sales growth rates. Led large multi–functional team and agency to successfully reinvent the Iams Veterinary business by overhauling marketing/advertising to deliver breakthrough advertising through both traditional (TV, print, radio) and non–traditional advertising (events, DTC, Direct Store Delivery), innovative promotional programs, improved sales capability, professional event/convention strategy and first ever direct to consumer campaign (TV and Print) for Eukanuba Rx brand. Managed 9 direct reports.

Selected to lead a multi–functional team to create one of P&G’s 1st service businesses. Developed stand–alone, self–funded service business that leveraged existing brand assets/programs, unique target insights and new strategic partnerships. Created sustainable competitive advantage in highly competitive market. Concept to test market in 6 months and from concept to national expansion in 12 months –delivered $80M in incremental sales and $85M NPV – ranks as the #1 service business across P&G by A.G. Lafley (CEO).

Sales $450M. Recruited to lead strategy development, competitive intelligence and product launch in response to global competitive introduction. Identified major product performance outages vs. competitor and developed plans to re–gain product superiority. Analyzed competition’s advertising (content, media levels and flighting) and promotional activities and overhauled our plans to pre–empt them and to strengthen our results. Delivered +5% volume growth and thwarted competition’s market share gains. Led global multi–functional team to develop next generation product (concept to national launch). Created highest scoring concept and copy in Secret’s history. Delivered $50M in sales ($20M incremental). Led in–depth national consumer research to re–invigorate brand character/equity and consumer insights to ensure Secret remains on the forefront of women’s lives. Developed “Top 10 Truths of Today’s Woman” which is leveraged in all copy. Led multi–functional team to re–design global packaging to drive improved equity and benefit communication.

$200M Sales. Created Award winning advertising that uniquely positioned brand equity/character and product performance. Created holistic “heavy up” market that hit target consumers where they were most receptive to the message, by integrating traditional advertising with outdoor advertising and sports sponsorships; doubled share in less than 6 months. Lead role in the creation of the two–tier product offerings (Red Zone & High Endurance) resulting in increased sales and profits of brand. Developed and executed advertising training program. Lead role in the creation of the Beauty Care Irresistible Marketing Team, focused on creating best–in–class training programs and culture to attract, train and retain the best marketers (considered best–in–class efforts throughout P&G).

Recruited to manage one of the fastest growing businesses and challenged to grow profit margins for the 1st time since the 1990 acquisition. Dramatically improved business results through effective initiative development, competitive analysis and efficient spending. Revenues (+27%); Volume (+11%); Profits (+42%). By end of appointment, profit margins doubled and plans in place to triple margins and maintaining double–digit top–line growth. Inherited initiative in development with negative financials for +4 years. Completely overhauled the initiative (packaging, pricing, positioning) to make it the most successful initiative (sales and profits) in the 60 year history of the brand. Analyzed and recommended divestiture of a harvest brand and acquisition of a strategic competitor. Leadership role in negotiations for exclusive sponsorships with NASCAR. Played lead role in re–conceptualization of key initiatives to ensure appropriate fit with the target consumer. Identified pricing opportunities on the current business as a result of thorough competitive and market place analysis. Leader of University of Michigan recruiting team.

Recruited into a newly established department. Identified breakthrough sales growth opportunities ($50M per year) across $2B Beauty Care Division by leveraging Efficient Consumer Response (ECR) principles with top strategic customers (e.g. Wal*Mart, Kmart). Developed and executed plans with strategic customers that drove mutual growth (>10% annually). Received Outstanding Achievement Award.

Consulted operations throughout North America for efficiencies and effectiveness and sound internal controls. Recommended work process and/or organizational changes to improve operational capabilities and profitability. Received "Financial Leadership" recognition for outstanding efforts. Corporate internal controls expert for 2 acquisitions (Noxell Corp. and Giorgio, Beverly Hills), 7 manufacturing facilities and packaging and raw material logistics ($3B annually). Led acquisition team to review Giorgio Beverly Hills. Recommended divesting non–strategic businesses, streamlining contract manufacturing operations and consolidating/leveraging purchasing scale. Upon fraudulent suspicions, was recruited to perform an in–depth financial and operational analysis of our corporate facilities organization. Developed work process changes that increased revenues by 13% and profits by 50% in 6 months.

Initiated strategic analysis to challenge conventional thinking and identified major production consolidation opportunity (NPV= $20M). Led multi–functional consolidation team to design strategic implementation, timelines, production schedules, resource requirements (people and capital) and project cash flows for site consolidation. Received the "Outstanding Financial Achievement" award.

Developed and managed a $15M plant operations budget. Assessed and approved capital investment projects. Managed financial audits of 5 contract manufacturing sites. Managed and developed the careers of 4 direct reports and 21 in–direct reports. Managed cost reduction campaign, reducing overall manufacturing costs by 25% during tenure. Developed site’s capacity utilization and process reliability analytical model. Led the forecasting and tracking of process reliability for the site towards corporate target of 85% (from 48%) and total annual savings of $25M.

Financial analysis and forecast domestic product costs for $250M product category. Led multi–functional team to identify +$10M of annual savings. Led post–acquisition of the Old Spice business. Integrated budgeting and accounting processes post–acquisition and the sale of production facility. Led multi–functional team to reduce ($40M) inventories by 25%. Established and managed acquisition reserves.