Jason Diplock Email & Phone Number

Oakville, On

Reporting to the CEO, and member of the senior leadership team. Accountable for the strategic development and implementation of all ticket sales & hospitality initiatives for the RBC Canadian Open (PGA Tour) & CP Women’s Open (LPGA). Manage 6 direct reports.o Assume leadership role for ticket & hospitality revenue generation, ticket pricing strategies, partners, packages, and technology for both Open Championshipso Develop and implement strategies to drive sales through market analysis, creating inventory, and using consumer researcho Tasked with building entire ticketing platform and CRM program

Toronto, Canada Area

Reported to the EVP, Business Operations, and member of the senior leadership team. Accountable for the strategic development and implementation of all ticket sales & service initiatives for the Toronto Blue Jays and select Rogers Centre events. Managed up to 7 direct reports and total staff up to 150, across 5 departments.o Developed and implemented annual sales plans which Increased total paid attendance to industry best figure of 3.4 million fanso Credited with the execution of successful restructuring initiatives by identifying critical roles and top talent, realigning key responsibilities and introducing new compensation structure resulting in unprecedented improvements in performance, workforce alignment, cost reduction, revenue generation and profitabilityo Transformed online sales channel to best in class results and triple digit volume lifts over a 5 year period by leveraging ecommerce and social mediao Consistently maintained >95% retention rates for “full season sales” by focusing on customer service and business benefits, that captured positive ROI for Blue Jays business partnerso Played lead role in identifying most profitable product offerings that lead to 10% - 30% revenue increases YOY o Guided planning, development, and launch of MyBlueJays Loyalty Program that boosted ticket subscribers engagement and increased wallet spend at eventso Elected official as media representative, regarding off the field endeavors that helped shape positive brand recognition

Dunedin, Florida

Reported to the President & CEO and member of the senior leadership team. Accountable for all activities related to Major League Spring Training season and Advanced “A” Florida State League season. This included management of Ticket Sales & Services, Corporate Partnerships, Merchandise Sales, Marketing, Communications, Baseball Operations, Facility Operations, and Groundscrew.o Implemented and led restructure that transitioned existing culture to a focus on revenue maximization and operational excellence by developing long term strategic plan, P&L forecasts, and overall rebrand of the Toronto Blue Jays in Central Floridao Achieved 76% increase in Florida Operations revenue and an 85% increase in Spring Training revenue by optimizing product offerings, leveraging cross-selling and co-branding opportunities with Toronto business partnerso Introduced targeted email campaigns and digital media in direct marketing – improved marketing accuracy, reduced print costs by 30% and increased open rate metrics YOYo Promoted to Vice President, Ticket Sales & Service

Toronto, Canada Area

Reported to the Vice President of Ticket Sales & Service, responsible for the strategic development and implementation of all ticket sales initiatives. Direct reports included 4 Managers and 55 Sales Representatives. o Managed and implemented expansion of sales department from 20 to 60 employees and launch of telemarketing strategyo Developed targeted business plans and revenue forecasts for multiple sales product categorieso Opened expanded primary sales channel to include 100+ Rogers retail locations o Launched the first retail Gift Card program in MLB history that led to significant growth in non -traditional marketso Achieved 67% increase in gross ticket revenue over three seasons by playing a lead role in identifying most profitable product offerings and associated benefits and value propositiono Secured first increase after 10 years of decline, capturing a 42% increase in key “full season equivalents” metric over three seasonso Promoted to Vice President, Florida Operations

Toronto, Ontario, Canada

Direct selling of all ticket products including, Full Season, Partial Season, Groups, and Single Game sales. Responsibilities shifted to management of sales team, strategic planning, and budgeting.Promoted to Director, Ticket Sales & Service

Brampton, On