China’s largest online travel agency, Market Cap USD $31.1B• Formulated direct marketing strategy via WeChat, growing user base from 370K to 5.5M within a year; implemented AI-powered personalized content to achieve 10x order rate of SMS, generating USD $26M incremental merchandise value• Established an automated rule-based monitoring and simulating system for price disparity; partnered with keystakeholders to alter 20+ projects, preventing a potential USD $43.7M penalty in noncompliant marketing strategies• Redesigned reward program targeting over 100M users, increasing profits by USD $11.3M• Led team of 6 to win 2022 Trip.com User Design Award, revamped brand and price marketing strategies for new users

• Enhanced video content classification rules for all videos in TikTok using ML models; resulted in a 5% increase in identifiable videos, improved recommendations in cold start and Ads targeting, and fostered content growth• Partnered with AI engineers and content monitors to train 16 multi-modal AI models (image, audio, text); achieved 85%+ precision & recall rate for 12 models, and 22% reduction in manual content labeling workload

China’s largest movie & entertainment ticketing services, was a subsidiary of Meituan• Reconstructed value-added cinema services structure, generating USD $16M in annual sales for over 12K cinemas• Analyzed market size and consumer preferences to reform marketing strategy through end-to-end marketing planning, from product selection to incentive plan; sales increased by 9x for 2 major franchises during campaign• Launched massage chair service in 10K+ seats, first in industry; recipient of 2019 Maoyan Best Teams Award

• Spearheaded user-end experience improvements at Tujia, China's largest short- and long-term homestay platform, later merged into Trip.com.• Formulated user-strategy to scenario-based needs by introducing and consolidating data fields; improved order conversion rates by 13%, and reduced pre-sell call-ins by over 30%, receiving COO Customer Prize Award

• Led enhancements in the request for quotation scenario for International B2B buyers and sellers at Alibaba.com, the world's largest B2B marketplace within Alibaba Group.• Partnered with Operations to adjust platform quotation rules for 100K+ suppliers; buyer satisfaction increased by 32%• Modified matching system for requests and quotations, resulting in 4x increase in buyer qualifications