Heads the overall operations of the Retail Chain Pharmacy Store for its online platform and Stand-alone physical stores, with strong positioning in the online segment of the market, espcially in Grabmart. Manages the direction of the company, vision setting and business process enhancement, and the overall profit and loss financial standing of the company.

Oversaw business operations and profitability of the Retail Chain business entity for Pets of the SM Group, ensuring exceptional financial performance. Led the merchandising division, strategizing and implementing effective plans to drive sales and maintain Pet Express' position as the leading "Country's #1 Dog & Cat Supplies Super Store." Directed the operations and marketing departments, providing guidance and leadership to ensure continuous expansion of Pet Express with a roadmap for nationwide growth throughout the Philippines.

Lead the company in managing chain-store’s merchandise assortment, setting other business prospects such as online selling, and other business opportunities that the company can look into. Primarily responsible for ordering of right merchandise mix, negotiation of prices and proper planning and coordination with suppliers and store managers, while making sound recommendations to Company owners and Management on improving business aspects.

Tasked to develop the brand Pet Express to be known in the Pet community and make its mark in the retail industry as the one-stop shop for Dog & Cat Supplies. Responsibilities include planning overall directions for the company, managing merchandise, executing product developments, and ensuring business targets are met, and store expansions are in the pipeline ensuring the stores’ future direction in becoming the market leader in the Pet Industry.

Lead the company in developing a business model and establish business leads, for Corporate Accounts to add additional volume sales, while also consolidating all other corporate orders of stores to ensure all are monitored and given attention, to translate into volume sales for the company.

Managed the business and profitability for categories of the different departments of Outdoor Division in Handyman carrying products ranging from automotive, lawn & garden, pets, and outdoor living, to all its chain stores nationwide.

Supervises the activity of Assistant Buyers to ensure targets are met and new areas for product development are achieved. Developed eye for non-conventional products to be introduced in the stores which later generated significant revenues and helped boost the growth of the department.