We’re a branding agency focused on helping athletes, teams and brands tell their stories, build their communities and maximize their potential. Through a disciplined strategy and process, we build brands that live at the intersection of sports, lifestyle and culture. By doing so, we foster opportunities to reach broader audiences, increase engagements and create new revenue opportunities.

• Led all brand creative development for Detroit Pistons and Palace Sports & Entertainment properties • Managed design, video production and social media departments • Designed high-end projects such as team identity, on-court uniforms, advertising campaigns and high-value pitch decks • Collaborated with all departments within company and external partners, vendors and the NBA • Hired, managed and reviewed staff of creatives • Produced storyboards and scripts for campaign videos • Led brainstorming sessions on brand development, content creation and social media strategy • Identified and managed a $1M+ annual budget

• Created designs for print collateral, digital graphics and various signage for the Detroit Pistons and other PS&E properties • Developed team branding to support season-long campaigns • Led brainstorming sessions with teams of designers

• Created designs for print collateral, digital graphics and various signage for clients like Citizens Bank, Henry Ford Health System and HAP