A Web3-focused venture capital firm with more than $1-billion assets-under-management, Standard Crypto previously had no external or internal communications strategy. Built the messaging matrix for the company and established thought-leadership foundations for its two founders. Oversaw all communications channels across PR, speakers bureau, executive messaging and speech preparation, internal comms, blog and social.As the leader of marketing and comms at the firm, I… Show more A Web3-focused venture capital firm with more than $1-billion assets-under-management, Standard Crypto previously had no external or internal communications strategy. Built the messaging matrix for the company and established thought-leadership foundations for its two founders. Oversaw all communications channels across PR, speakers bureau, executive messaging and speech preparation, internal comms, blog and social.As the leader of marketing and comms at the firm, I have:>Created a wholesale thought leadership platform and messaging matrix for Standard Crypto's two founders, resulting in exponential growth in tier-one coverage including The Information, Forbes, Fortune, and TechCrunch.>Work 1:1 with founders and portfolio companies across the US, Asia, and Europe; focusing on key narratives and messaging, funding announcements, and leadership visibility. Helped to launch initiatives from SynFutures, Instadapp, Taproot Wizards, Blast, and Axiom.>Broke through hyper-competitive global-minded Web3 speaking circuit, securing 10 speaking appearances for Standard Crypto in first 12 months, including Singapore’s Token2049, Solana Breakpoint, Korean Blockchain Week, Permissionless, and Consensus.>Created and implemented a ground-up communications and marketing content strategy, including writing all narrative brand messaging; overseeing written and recorded content; spearheaded a founder podcast; a Substack newsletter; and all media outreach. Brand-name recognition has increased markedly. Show less

Leader at a disruptive communications agency known for driving transformational results for both frontier and legacy tech clients including Zoox, Flexport, LinkedIn, and Google. Personal clients have included AI frontrunner Airspace Intelligence, Spark AI, Our Next Energy (ONE), Ghost Autonomy, Vosbor, and Edge Delta. Worked with founders, AI leaders, C-Suite, and VCs to implement award-winning comms strategies through content, marketing, thought leadership, and social. Proven ability to… Show more Leader at a disruptive communications agency known for driving transformational results for both frontier and legacy tech clients including Zoox, Flexport, LinkedIn, and Google. Personal clients have included AI frontrunner Airspace Intelligence, Spark AI, Our Next Energy (ONE), Ghost Autonomy, Vosbor, and Edge Delta. Worked with founders, AI leaders, C-Suite, and VCs to implement award-winning comms strategies through content, marketing, thought leadership, and social. Proven ability to pinpoint top-line company narratives, refine a client’s North Star, and formulate foundational messaging that aligns with the corporate mission. Achievements: > Drove award-winning launch of AI-client Airspace Intelligence and announcement of partnership with Alaska Airlines; featured in Time and Fortune; received the 2022 SABRE Award and Innovation SABRE Award, Popular Science's Best of What's New> Crafted new messaging architecture at the corporate level for Ghost Autonomy (self-driving software firm), Spark AI (AI longtail solution), Our Next Energy (batteries for EVs), Vosbor (global commodities using blockchain); Airspace Intelligence (AI/aeronautics)> News placements of top-tier media targets like Wall Street Journal, Reuters, TechCrunch, Fox Business, and trades like Car and Driver and Motor Trend Show less

March 2024 — current. Brand consultant and executive coaching for startups and founders in the worlds of Web3, a stealth AI startup, and autonomous mobility. Corporate Clients, previous to 2021: GM, Audi, Genesis, Bentley, Lexus. Agency Clients: Edelman, MSL, Weber Shandwick, Finn Partners, Centigrade. Scope of work included marketing strategies, corporate and executive messaging, news-jacking strategies, and PR news bureau, and digital/video content.> Executive… Show more March 2024 — current. Brand consultant and executive coaching for startups and founders in the worlds of Web3, a stealth AI startup, and autonomous mobility. Corporate Clients, previous to 2021: GM, Audi, Genesis, Bentley, Lexus. Agency Clients: Edelman, MSL, Weber Shandwick, Finn Partners, Centigrade. Scope of work included marketing strategies, corporate and executive messaging, news-jacking strategies, and PR news bureau, and digital/video content.> Executive messaging consultant: Thought leadership ideation, exec comms, and key executive messaging for Genesis Motors, Infiniti/Nissan, and others under NDA> Creative storyteller: Created marketing concepts and digital/video content for Lexus, Audi, and Bentley, including the relaunch of the Audi R8 supercar and Bentley Continental Speed Black edition> Content creator: For General Motors, with high levels of ROI that typically included video assets for national media, helping manage national media launches, instructional videos in English and Spanish, and support for GM’s PR team> Brand strategist: For TrueCar, experimenting with a combination of AI analytics and editorial oversight to create a hybrid media product, The Auto 100> Brand consultant: For Time Inc., reporting to the C-Suite. Results were the launch of an entirely new digital media property, The Drive; later sold to a private equity firm Show less

> Road & Track magazine: Columnist/contributing editor, 2015 – 2018> The Verge: Automotive tech columnist, 2016 – 2017> Time Inc.: Contributing editor, 2015 – 2016. Produced video and digital/print stories that ran across brands like Sports Illustrated, Fortune, Money.com, and Time.com> Bloomberg News: Chief Automotive Critic, 2007 - 2015. First-ever automotive critic, created an entirely new content channel for the organization. Appeared weekly on live Bloomberg TV… Show more > Road & Track magazine: Columnist/contributing editor, 2015 – 2018> The Verge: Automotive tech columnist, 2016 – 2017> Time Inc.: Contributing editor, 2015 – 2016. Produced video and digital/print stories that ran across brands like Sports Illustrated, Fortune, Money.com, and Time.com> Bloomberg News: Chief Automotive Critic, 2007 - 2015. First-ever automotive critic, created an entirely new content channel for the organization. Appeared weekly on live Bloomberg TV. Created and hosted “The Spin,” a video series appearing on Bloomberg TV and the web> Gear Magazine: Senior Editor/Editor-at-large, 1998 – 2003Additional writing credits include: L.A. Times, Travel & Leisure, Men’s Journal, Condé Nast Traveler, Robb Report, New York Magazine, Outside Go, Sports Illustrated, Playboy, Automobile Magazine, Money Show less

The creative director and co-founder of a video- and TV-production company based in New York City. Leaning on Harper’s expert knowledge of all things automotive, the company specializes in automotive storytelling, with a particular eye to giving the greatest possible ROI. Clients include Audi, McLaren, Lexus, GM, and Bentley. Leads and coordinates a blended teams of shooters, editors, and support staff. • Conceived, art directed, and executed the launch video of the Bentley Continental… Show more The creative director and co-founder of a video- and TV-production company based in New York City. Leaning on Harper’s expert knowledge of all things automotive, the company specializes in automotive storytelling, with a particular eye to giving the greatest possible ROI. Clients include Audi, McLaren, Lexus, GM, and Bentley. Leads and coordinates a blended teams of shooters, editors, and support staff. • Conceived, art directed, and executed the launch video of the Bentley Continental Speed Black editions, with a campaign aimed at women (“The Twist”)• Crafted the marketing tagline and for 2nd-generation Audi R8 supercar — “50 percent racecar, 100 percent Audi” and shot a suite of marketing videos for the ensuing campaign (“What happens when supercars retire?”)• Non-automotive clients include TV Land, Comedy Central, and ESPN Show less

First-ever lifestyle automotive columnist for Bloomberg News, with a highly influential weekly column that had proven results in affecting auto sales and upcoming products. Created a new audience for the organization, which it effectively sold ads against. • Appeared weekly on live Bloomberg TV. • Created and hosted “The Spin,” a video series appearing on Bloomberg TV and the web.

Helped relaunch and run Condé Nast’s premier travel site, Concierge.com, in conjunction with Condé Nast Traveler magazine. As executive editor, oversaw a full-time staff, worked with senior management and tech developers, plus a cadre of worldwide freelance photographers and writersGrew site, with unique victors up 117 percent to 2.7 million, organic page views up 130 percent, and page views per session up 56 percent. One of the first Condé Nast sites to develop, shoot, and launch… Show more Helped relaunch and run Condé Nast’s premier travel site, Concierge.com, in conjunction with Condé Nast Traveler magazine. As executive editor, oversaw a full-time staff, worked with senior management and tech developers, plus a cadre of worldwide freelance photographers and writersGrew site, with unique victors up 117 percent to 2.7 million, organic page views up 130 percent, and page views per session up 56 percent. One of the first Condé Nast sites to develop, shoot, and launch videos as part of online coverage Show less