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Broadly experienced, data focused Leader and Marketer, Business Manager / GM with a recent concentration on B2B Marketing, Demand Gen, Channel Marketing, Developer Marketing and Ecosystems. Past roles include Lead Marketer, GM, and Business Manager for a range of businesses.• High-energy, self-starting, positive leader who drives consensus • Strong cross-functional team manager, providing direction and oversight in all areas while creating appropriate levels of process & order • Data-first marketer ("what gets done, gets measured")• Gets s*$t done• Excellent and poised written and oral communication, including to C-level and key stakeholders• 10+ years of wide experience with a foundation of marketing and relationshipsSpecialties: Search Engine Marketing (SEM), Paid Search (PPC), Search Engine Optimization (SEO), Web Analytics, Landing Page Optimization, Conversion Rate Optimization, Inbound Marketing, Email Marketing, Content MarketingSoftware:HubSpot • Google Analytics • Google AdWords • ZoomInfo • PowerBI • SurveyMonkey • HTML (basic knowledge)
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SabbaticalKirkland, Wa, Us
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Director - Marketing - Demand Gen / Global Partner ChannelSkykick Nov 2017 - PresentSeattle, Wa, Us•forecast and deliver thousands of global, intent-scored leads per month to SDR team across a multi-decision-maker sales journey for a suite of SaaS products, with focus on Lead -> Meeting and Lead -> Sales KPIs•executive-level communication of Marketing strategy and execution and collaboration across C-Suite (directly reporting to CEO), Marketing and Sales to drive results•strategy alignment with Product Marketing + Field Sales leadership for quarterly / annual marketing plans and budgets to drive KPIs focused on acquisition and revenue•lead stakeholder in multi-channel digital strategy, website, SEO, SEM, promotions, channel content, email nurture, paid advertising, events, ABM, through-distributor•oversee end-to-end lead management process in coordination with Sales, Ops, and Business Systems teams to drive maximum efficiency •oversee Marketing Ops + Program Management + Regional Marketing Teams of 8 FTEs•manage 6-7 figure Global Demand Gen budget•key stakeholder and contributor in building SkyKick’s Lead Gen -> Sales Ops -> SDR pipeline from scratch•major milestones include: Starting Lead-> Sales system, 2 new Product Launches -
Sr. Marketing ManagerSkykick Feb 2016 - Nov 2017Seattle, Wa, UsI sit at the hub of a fast-paced and agile Marketing department. We are in constant communication with all departments to right-size and triage our goals and tasks to fit business needs. Storytelling, co-marketing, inbound and outbound communication, problem solving, and doing whatever the team needs.Product Marketing- collaborate with the Product team to craft product feature content- combine business strategy and marketing theory to build promotions and language to drive targeted resultsStrategy - manage overall yearly inbound and outbound content marketing calendar, involving coordination with Product, Account Management and Sales teams - plan and create strategic communication plans built to accomplish specific business goals including acquisition, increased sales engagement, churn, loyalty, branding, and promotionsContent Management - build and deliver between 5 - 15 to-partner emails per month - develop 3+ items per month of to-partner and to-customer sales enablement and marketing collateral including infographics, videos, PPTs, printed pieces - create and manage HubSpot Marketing platform, including landing pages, blogs, email campaigns, partner database -
Us General ManagerCatchy Agency Aug 2014 - Nov 2015Seattle, Wa, UsCatchy is a Business to Developer Lifecycle Program Management Agency. We work with the world’s biggest and most amazing companies to help them create, manage and grow their developer ecosystems including Developer Marketing, Acquisition, Advocate Networks, Incentive Programs, Content Creation and Developer Retention.US General Manager • Acted as US-based head of the organization, facilitating business management, communication and operations strategy execution, while overseeing the general administration of the US organization• Opened Seattle office, reported directly to CEO based in the UK, and owned US-based KPIs• Grew and managed a diverse team of Project Managers, Business Development and administrative staff from 1 to 8 • Created, implemented and managed operations processes (Monthly All Hands, Workflow)Business Strategy Lead• Provided general business management support to UK-based owners, driving people reviews, managing special projects, and creating business analysis and action plans• Contributed to short and long term fiscal planning (QBR, P&L) with Executive Team on overall KPIs• Guided brand strategy and team thinking around ambiguous business issues for client and agencyProject + Partner / Account Relationship Lead• Engaged with clients such as Microsoft, Qualcomm, and Amazon on core developer-facing products and overall marketing programs, such as evangelist ecosystems, developer outreach, developer-focused events, support tools and libraries, loyalty strategy, brand and product Management and more• Collaborated with clients, often focusing on data analysis, on key product and marketing budget decisions with annual marketing budgets as high as $5 million• Delivered 20+ high-level projects as a sole contributor / Project Manager and lead key accounts (Exec-level PPT presentations, Excel-based data analysis, white paper contributions) -
Lead Marketer / Brand ManagementSonoma County Distilling Company Feb 2014 - Aug 2014Marketing Lead•Crafted brand identity, positioning and marketing collateral for newly-launching line of whiskeys for global release, including logo, brand messaging, packaging, website launch, newsletter and social media identity•Built GTM strategy on limited budget (~$100k) for brand launch and project managed multiple marketing elements for coordinated release•Coordinated and prioritized with Executive and Sales teams on marketing strategies including advertising, event, sponsorship and media strategies
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Brand Manager / Director Of OperationsSub Dio Feb 2013 - Feb 2014Brand Manager • Owned all Account Director and Sales Operation duties for 5 brands and 10+ retailers• Drove global distribution partner relationships and provided coaching, pushing business results, including collaborating on sales forecasts, inventory management and product marketingDirector of Operations• Lead the Operations with focus on Client Service (best-practice techniques), Sales (CRM), Project Management (workflow), internal infrastructure (team management), and growth (sales forecasts)
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Vp Marketing / Business Strategy LeadEight Of Nine Consulting Jan 2012 - Feb 2013New York, UsBusiness Strategy Lead• Advised C-level executives on business strategy problem solving and overall product direction• Consulted on hourly and retainer basis with 20+ clients, handling projects alone or in a team settingVP Marketing• Focused 8 of 9 brand strategy, with new website, identity, marketing and PR strategy • Focused 8of9 brand strategy, creating a new logo, website, identify, marketing and PR strategy -
Coo, Co-Founder, Ny General ManagerWdfa Marketing Oct 2006 - Aug 2011San Francisco, Ca, UsNY General Manager, COO, Co-founder• Significantly contributed to growth of company to $17.9 million in revenue in 3 years, #5 on 2010 list of Inc. 500’s Fastest Growing Companies, #1 Fastest Growing Advertising and Marketing Firm• Planned, opened and maintained NY branch with 6 employees – 4/09 - 7/11Project + Partner / Account Relationship Lead• Performed role of Account Executive to pitch and close annual business of +$6 million in revenue• Oversaw a team to manage all client work that would exceed 25+ individual projects per week• Oversaw company / vendor relations team of 20+ employees and 150+ vendors• 5+ years of experience of agency-side management and client-based work with a wide range of hyper-local and nationwide advertising vehicles including: guerilla marketing, internet, social media, SEO, direct mail, radio, TV, event, point of sale and more -
Account ExecutiveOverstreet Associates Nov 2003 - Oct 2006Hayward, Ca, Us• Grew from Account Coordinator to Executive with staff of 3. • Part of team that led growth from total employees from 7 to 20.
Jason Hilton Skills
Jason Hilton Education Details
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Dickinson CollegeEnglish
Frequently Asked Questions about Jason Hilton
What company does Jason Hilton work for?
Jason Hilton works for Skykick
What is Jason Hilton's role at the current company?
Jason Hilton's current role is Sabbatical.
What is Jason Hilton's email address?
Jason Hilton's email address is ja****@****ail.com
What is Jason Hilton's direct phone number?
Jason Hilton's direct phone number is +120620*****
What schools did Jason Hilton attend?
Jason Hilton attended Dickinson College.
What skills is Jason Hilton known for?
Jason Hilton has skills like Marketing, Advertising, Management, Integrated Marketing, Marketing Strategy, Creative Direction, Account Management, Social Media Marketing, Sponsorship, Social Media, Crm, Direct Marketing.
Who are Jason Hilton's colleagues?
Jason Hilton's colleagues are Steve Mentzer, Paul Petterson, Cliff Stolk, Sanitta Huff, Jacob Vo, Lee Ramse, Thomas Gasthuber.
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