- In collaboration with UX Architect, Content Strategist, Web Developers, and Business Partners create and update the user experience for HumanaPharmacy.com. Design web pages and user interfaces ensuring the utmost user experience is achieved.- Review and approve final pages before launch to site. Collaborate with Web Developers to ensure web pages meet design and accessibility standards, and troubleshoot issues accordingly.- As Social Media designer, designed over 900 social media posts including the top performing Facebook post of 2015, Humana’s first Snapchat geo-filters, and Humana’s first animated social media graphics. Generating a 383% increase in Facebook fans, 454% increase in Facebook impressions (111.2 M), and 199% increase in Twitter followers from 2014 to 2015.- Collaborating with UX Architects, Designers, Copy Writers, and Business Partners, leveraged user testing and analytics to design and improve recent Humana.com user experience updates. Current results include; 92% increase to MyHumana Sign In, 322% increase in Medicare traffic, 217% increase in Dental/Vision traffic, and 904% increase in Pharmacy traffic.- Adhere to, and solve for, extensive Humana digital brand standards, including responsive web best practices and government mandated accessibility requirements.- Manage and complete incoming project requests from five lines of business, ranging from PowerPoint presentations at Disney to new web User Interfaces of Humana.com.

Serve as full-service design agency, providing; graphic design, web design, illustration, photography, and marketing services to clients.

- Manage a team of full-time and freelance employees. Develop, mentor, and coach associates ensuring Amazon’s high quality bar is upheld and studio goals are achieved. Resulting in reshoot percentage reduced to 0.53%, Kaizen cost savings of over $1 million, and Imaging Timeliness improvement of 20% year over year.- Lead weekly Labor Plan meetings, generate a report illustrating our labor and resource needs, ensuring we plan our external head count needs to goal, resulting in operational expenses $120k below budget.- Developed a new standard work process, specifically for imaging handbags, reducing the dependence on excess head count while doubling productivity. Standardized throughout North America, this process resulted in financial savings of over $900k in 2014.- Redeveloped the studio’s product picking process, reducing duplicate picks by over 750%, while eliminating hundreds of thousands of dollars in Unlaunched Inventory each week.- Invented and project managed the launch of the Shooting Angle Template (SAT), a solution for product alignment inaccuracies.- Manage, maintain, and report regional studio metrics to business partners and senior leadership, illustrating trends of key performance metrics and studio performance in volume to forecast, quality performance, timeliness, budget, capacity, and productivity.- Developed and launched the first standardized North American Business Metrics reporting template. Aligned all NA studios to one cohesive business report highlighting the studio’s key performance indicators in one single studio source. Reducing reporting time by 300% while providing leadership with a standardized report across all studios for easy comparison.- Created the Internal Reporting Standards (IRS) team. Project manage each IRS initiative, globally standardized the End of Day Report, and created the reporting standards for all internal studio reports, providing cohesive reports to senior leadership for accurate multi-studio comparison.

- Created a weekly labor plan template, illustrating head count needs by job function based on current and forecasted volumes, ensuring each job function was appropriately staffed reducing product carryover spikes.- Created an Apparel Model Cost Analysis calculator, showcasing each model’s cost based on product categories they were approved to shoot. Resulting in smart model selection and reducing cost per style.- Created a productivity tracking report, highlighting individual performance to goal, along with overall studio performance. Metrics led to performance coaching, training, and additional process improvements.- Developed and generated weekly business reports highlighting the department’s progress and forecasted future volumes. Collaborated with managers and leadership to find solutions for declining progress.- Researched, planned, and implemented the photo process for a new spin technology for the Zappos mobile app, providing customers with a 360 degree view of footwear with the scroll of their finger.

- Invented a patent pending photography shooting method increasing productivity 400%, resulting in company financial savings of over $6 million from 2011 to date. This new method also further improved image quality while ensuring products are shot at exact specifications, dramatically reducing defects. - Photographed products for Zappos.com, specializing in apparel and footwear, with an annual productivity rate of 120% to goal.- Collaborated with management and photo team on how products were to be shot, ensuring we provided customers with the best online photography available.- Adhered to an extensive photo manual, ensuring image harmony on the website.

- Actively participated in conceptualization and implementation of new, unique promotions. Providing clients with continued brand awareness solutions while adhering to established brand standards.- Oversaw three top Brown-Forman wine brands. Developed new creative, including advertisements, email blasts, bottle neckers, in-store promotions and posters, while also maintaining and updating existing promotional pieces.- Conceptualized new marketing solutions engaging costumers. Solutions included “Power Down, Bottoms Up”, an eco-friendly wine event; “Win a Gold Bar!”, a branded wet bar giveaway; Human Powered Electric Sign, an eco-friendly outdoor ad; and a Little Black Dress “closet” wine rack display.- Through team collaboration, developed a successful global marketing pitch, leveraging Facebook and the FIFA World Cup, acquiring a new client, Lexmark. - Managed several projects and campaigns at a time, while adhering to fast-paced deadlines and client budgets. Maintained an accurate art file structure and ensured deliverables met printer guidelines and specs.

- Fulfilled multiple print and web design requests, including the pre-flight of digital files.- Managed workflow from Canadian branch, delegated requests to artists, reviewed and approved work.- Performed challenging photo editing, retouching, and enhancement requests.