Head of Design in the Sport Performance Lab (SPL), executing SPL’s mission to drive innovation in sports analytics, biomechanics, and sports technology to enhance the performance of MLSE teams—the Toronto Raptors, Toronto Maple Leafs, Toronto Football Club, & Toronto Argos. Designing UX & UI of game-changing digital solutions that provide competitive and strategic advantages to all MLSE teams. Visualizing innovative metrics for training, coaching, scouting, drafting, and player performance.• Designing insightful sports data tools for analytical and tactical coaching, player load analysis, & roster management.• Visualizing game-changing data in intuitive design patterns to be shared across sports & MLSE teams for competitive advantages• Establishing design principles, pillars, direction, & strategy for SPL• Understanding & visually interpreting biomechanical body pose player data • Developing strategies to address sports-specific problems and opportunities• Creating mental models & value proposition canvases to identify user pain points & reframe opportunity spaces• Forge & foster relationships within all MLSE teams. Partnered approach to product development, focusing on solving user pain points & iterating on evolving user needs• Leading UX research, prioritization exercises, design workshops, & design sprints to drive collaboration & innovation• Applying a Lean UX approach to design research & implementation• Managing & mentoring design teams in MLSE• Facilitating transition from design to development through handoffs, reviews, & QA• Design branding for MLSE enterprise initiatives• Establishing Design Systems by systemizing, componentizing, & enhancing visual patterns for MLSE• Received the 2023 NBA Inclusion Leadership Award for my mentoring work during the Raptors Inaugural HackathonUtilizing design, technology, & sports science to drive innovation and win at the highest levels for all MLSE teams.

Leading a sports branding and design consultancy, specializing in Brand Strategy and Identity Logo Design, empowering brands to stand out in the competitive arena. Exploring and navigating the complex world of Name, Image, and Likeness (NIL) for athletes and brand managers, ensuring maximum impact and success.We help athletic sports brands connect with people and create legacy through design

Founder and Managing Director to JSNJAY DESIGN INC. a Toronto-based Design agency and consultancy. Producing award-winning design & art direction for various clients including SMBs and multi-national corporations. The goal is to collaborate and communicate with technology, research, and business partners to deliver visually beautiful and functional data-driven products. Leading design excellence to elevate brand / user experiences focused on innovation and creativity. http://www.jsnjay.com

Part-time Professor in the Digital Product Design Graduate Certificate program at Sheridan College. Teaching Prototyping and Workflows.

Worked at Credit Sesame/STACK as a Senior Product Designer where I enhanced and elevated design practices. During my time in the role, I fostered an environment of collaboration by mentoring the junior designers on our team, facilitating discoveries that resulted in better UX patterns for users, building relationships with white label clients, and working with cross-functional partners to manage and deliver products of value to our white label clients. To keep track of our progress, we collaborated on platforms like Zeppelin and Jira. I took the lead on building and further developing the Credit Sesame design system “Seed” as well as solidified UI patterns for both iOS and Android screens. I created and adjusted design systems with clients' typography, colours, and brand elements that were then integrated throughout the app for iOS and Android. Using these design systems and in collaboration with my partners and coworkers, we built out a challenger banking app with a large Canadian stock brokerage.* Enhance and elevate the practice of design at Credit Sesame / STACK* Be a mentor to junior designers on our team* Facilitate and lead creative discoveries that resulted in better UX patterns for our users* Foster an environment of collaboration* Build and add to the Credit Sesame design system “Seed”* Solidify UI patterns for screens, designing for both iOS and Android * Syncing with development partners using platforms like Zeppelin and jira to track progress* Worked on white label project for products* Building relationships with white label clients and building out challenger banking app with a large Canadian stock brokerage* Adjusting / Designing - design system with clients' typography, colours and brand elements into a design system that is used throughout the app for iOS and Android.* Partner with cross-functional partners to manage and deliver a product of value for our white label clients

Worked at Credit Sesame/STACK as a Senior Product Designer where I enhanced and elevated design practices. During my time in the role, I fostered an environment of collaboration by mentoring the junior designers on our team, facilitating discoveries that resulted in better UX patterns for users, building relationships with white label clients, and working with cross-functional partners to manage and deliver products of value to our white label clients. To keep track of our progress, we collaborated on platforms like Zeppelin and Jira. I took the lead on building and further developing the Credit Sesame design system “Seed” as well as solidified UI patterns for both iOS and Android screens. I created and adjusted design systems with clients' typography, colours, and brand elements that were then integrated throughout the app for iOS and Android. Using these design systems and in collaboration with my partners and coworkers, we built out a challenger banking app with a large Canadian stock brokerage.* Enhance and elevate the practice of design at Credit Sesame / STACK* Be a mentor to junior designers on our team* Facilitate and lead creative discoveries that resulted in better UX patterns for our users* Foster an environment of collaboration* Build and add to the Credit Sesame design system “Seed”* Solidify UI patterns for screens, designing for both iOS and Android * Syncing with development partners using platforms like Zeppelin and jira to track progress* Worked on white label project for products* Building relationships with white label clients and building out challenger banking app with a large Canadian stock brokerage* Adjusting / Designing - design system with clients' typography, colours, and brand elements into a design system that is used throughout the app for iOS and Android.* Partner with cross-functional partners to manage and deliver a product of value for our white label clients

Working as a senior product designer on many of RBC's Business products, I was responsible for designing and executing new user experiences for the digital business platform. The focus was on creating new visual interfaces, as well as the look and feel for business clients based on a collection of data-driven user feedback and research. This was a collaborative role where there was constant communication with the technology and business team to ensure the designs were aligned with stakeholder goals and expectations and delivered powerful value props for clients. • Launched a new business banking platform for RBC business users• Working in an agile environment. Was able to go to market within 6 months from incubation• Constant user testing and alignment with other teams in business banking to improve MVP and future states of product.

Working as a Senior UX Motion Designer to animate and communicate user flows for the business financial services sector. This involved managing and meeting with stakeholders to understand their needs in showcasing and clearly communicating how RBC Products operate. Had to establish user flows for multiple products, animate product UI to illustrate the ease of use and functions for RBC Digital Products. A series of short videos were done to help in the sales cycle to showcase and capture the powerful products of RBC, but also gain alignment, trust and assurance for future vendors to start an activation with this financial institution.• Videos done in both English and French• Showcased User flows and Product UI - Ease of Use of RBC Products.• Displaying the User Experience of RBC Digital Products

Working as a Senior Visual Designer at Intuit Canada designing and executing creative / strategy for GTM. Championing the motion design aspect of producing in-house videos used in online advertising to bring brand awareness and product UI animations to promote the TurboTax brand. Videos and creative for tax year 2016 campaign generated over 1 Billion impressions in 4 months. Along with motion design, I help concept and develop new front-door marketing strategies to increase user engagement and brand awareness which results in higher conversion rates.• Create an entire video system for TurboTax Canada Brand• Generated over 1 Billion impressions for Intuit Canada based on shareable video work on social media• Videos voted best in class by Facebook and Youtube

Working as an Art Director developing new visuals, looks, logos/identities and concepts for CBC's programming ranging from Broadcast TV / Radio shows to internal communications. As well as developing keyart for up-coming season's of CBC's programing. Along with concepting and designing key event signage OOH for many of CBC's experiential events like upfronts and festivals. Also helping implement best practices for online media to create better digital user experiences. • The Nature of Things Redesign 2016• Rio 2016 Olympics• CBC e-Newsletter - Increased subscribers 30K+ in 3 months. * Won 2016 MarCom UX Design Award - GOLD• The FIfth Estate Redesign 2016• Season Preview Upfronts 2016-2017• CBC Music• CBC VR

Everyday Type: Creating Letters with Everyday Objects.Educating students on Expressive Typography. Sharing my design process through a series of online videos to create Custom Typography. The class has grown to over 500+ Students and continues to grow. Free link to the class - http://skl.sh/1PeCV5s

Working as a Freelance Designer - Senior Contract at Nurun Toronto/Publicis Groupe WorldWide, North America. Focusing on UX design and digital design for both desktop and mobile sites. As well as many social media campaigns for large multi-national companies. Also helping with motion design and creating motion spots and cinemagraphs for many clients.

Working as a Freelance Designer - Senior Contract at Nurun Toronto/Publicis Groupe WorldWide, North America. Focusing on UX design and digital design for both desktop and mobile sites. As well as many social media campaigns for large multi-national companies. Also helping with motion design and creating motion spots and cinemagraphs for many clients.

Designed Concepts from Brainstorming to Execution for in-store Promotional/Retail Motion advertisements for large multinational corporate brands. Clients include BlackBerry, Coca-Cola, Fox, McDonalds, Royal Bank of Canada, Target Canada, Tim Hortons, & Walmart.

Developed Art Direction for Interactive Advertising including UX Design of websites, banners, and e-newsletters. Worked for brands such as American Express, Cogeco, Conyers, Kraft, Kool-Aid, Unilever & Winners.

Assisted in Concept Development and Motion Graphics for Broadcast Title Designs for Television Series.