Jason Jia Email and Phone Number

-Manage online & offline exhibition business, especially for game industry-In charge of digital team with 5 people for Virtual Studio business-Full responsibility for profit and loss of companies' projects, budgeting fiscal year business plan, and execution of capital expenditures including fixed assets-In charge of people's hiring and firing

PR Consulting and digital marketing for internet finance company

x Responsible for high & middle end film equipment sales in mainland China, HK,TW market with 8 sales peoplex 100-200 M RMB sales revenue per year and 21 M GP targetx Sales strategy developmentx Sales tools (CCV, NP,BTA, CRM) implementationx Responsible for the new sales channel development

x Marketing Strategyx Productx Communicationx Application in industries such as environment, pulp & paper, food & beverage, oil & gasx Special project (e-learning, CRM, engineering solution for special industry)

x Identify new business, new product and new market for companyx Conduct strategy analysis and planning for top managersx Due diligence and M&Ax Marketing support for marketing departmentx Branding through CEO x Integrated eco-mill promotion in China market

x Motivated and led the Asia-Pacific marketing team (5 people in function of product marketing, communication and strategies)x Closely cooperated with the company’s Holding and Divisional Marketing teams, as well as Regional organizationx Drove the development and implement of marketing strategies that results in improved efficiency and accelerated sales growth and profitabilityx Implemented company’s KPI system and derive appropriate implication from resultsx Creatively used existing communication channels (customer day events, fairs, presentations, brochures, etc.)x Conduct regional analyses with a focus on paper markets, customers and competitive landscape to improve the results of our product sales promotions. In 2010, led one marketing research project with McKinsey to forecast the general market trend

x Led 26 team members including 3 managersx Responsible for two brands (Rockwell and Worx) marketing activities in the gobal marketx In charge of whole department’s balance score card and annnual budgetx Employed merchandising and promotional strategies for the big box sales in the market of US, Spain, Germanyx Monitored the market trend in the power tool industry and conduct analysis of both competitors and customer activitiesx Direct and implemented the product training programs for sales people

Marketing & Sales Manager - sales department (2007/10-2009/07)Relocated from US company to China company to serve as key member of a cross-functional business team accountable for all decisions related to marketing activities and international sales.x Worked with cross function team of engineering, accounting, purchasing, operation and internal management to improve sales procedure and product quality.x Championed new website projec resulting in increased traffice and sales leadsx Implemented company’s most successful international sales meeting resulting in a 10% sales increasex Pioneered the sales of one thermal heating prodcut to China market and played as project manager on the first order Sales Manager - international sales department (2004/04-2007/09)Recruited to take care international sales of parts and equipment for 48 accounts in the world marketx Optimized existing parts handle process for international customer with shipping and order handling department. Cut the lead time by 50%x Penetrated dozens of profitable accounts through positive relationship build-up and frequent products demonstration and upgradex Generated new CRM system for international customers

x In charge of the promotion and development of three healthcare products including Guibie Wan, Duo’er and Chenzhang Kuaile in 13 provinces of Chinax Set product development strategy and plan periodicallyx Audit and control the promotion plan and budget of each district monthly and yearlyVisit the stores and monitor the implementation of each promotion plan and gave guidance and evaluationx Conduct the promotion plan for the Mid-Autumn festival and Chinese New year in 2002x Coordinated and tracked the production of promotion materials

x Managed high profile account relationships in the healthcare industriesx Led a team of ten designers responsible for developing advertising content and graphics for print media, web tools and multimedia formatsx Provided direct marketing, counseling and advertisement budget reporting to industry leaders including Roche, Pfizer, Bristol-Myers Squibb and GlaxoSmithKlinex Managed PR activities (e.g. assisted Roche to launch its CRM system)x Led the “SMILE” marketing program covering 50 stores for Pfizerx Managed “Junior Centrum” promotion film event in 13 cities including Beijing, Xi’an, Fuzhou, Hangzhoux Trained and coordinated with client’s local sales & MKTx In charge of product training DVD for Bristol-Myers Squibb’s three products: Pravachol, Plavix and Monopriland evaluationx Collect market information including competitors, brand, product and end user channel, analyzed and made corresponding marketing proposals