-Led and implemented programs to enhance and increase engagement for ICON’s digital presence, including redesign + relaunch of corporate website, SEO keywords and placement, newsletter campaign launches from content generation to execution,Google and Apple business profiles, social media channels across YouTube, Instagram, LinkedIn, Twitter and Facebook-Ran Google Analytics and Google campaigns and analyzed performance to increase site traffic and time on site, improved overall bounce rate, more than doubled YouTube video views and subscribers, and raised overall brand awareness-Developed and enacted marketing plans, social media strategies, and video asset release schedules for nearly a dozen high profile projects and events-Planned and produced two dozen video + photo shoots, wrote creative briefs, hired talent, and worked closely with crew to film, edit, and upload content-Collaborated with People and Talent Acquisition teams to develop and film video series highlighting diversity and the voices of the company-Assisted with speaker preparation, creating audio-visual content, developing slideshows, and on-site services for conferences, keynote speeches, and other speaking engagements-Served as subject matter expert for project management and events tracking software across Comms, Business Development, and Design departments-Created and optimized document and record creation workflows via automation

Promoted following the acquisition of brands from Bonnier Corp.-Managed and organized platform distribution for new and existing shows-Filmed, hosted, and edited product review videos-Assign stories based on research of top-performing products-Served as primary contact with freelancer writers in the US and UK-Onboarded new staff and freelancers to assignment systems-Wrote, edited, and organized evergreen and Amazon On-Site articles

- Hosted and wrote nationwide virtual weekly trivia games- Ran private trivia and karaoke events locally nationwide virtually- Wrote trivia questions for use in both public and private trivia games- Emceed seasonal karaoke and trivia with NYC Parks Department

-Develop and upload new video and audio series to online platforms-Design visual branding and graphic templates for YouTube channels-Film, host, and edit product review videos-Write and edit articles, including Amazon On-Site Publishing, product reviews, and entertainment news

-Shot, edited, and packaged short and long-form video content for online platforms, including YouTube, social media, and PopSci.com-Hosted, edited, and distributed weekly podcasts-Coordinated & ran live video streams, podcast tapings & other special projects -Wrote and proofread video scripts-Interviewed experts and composed articles for print magazine and website-Analyzed content performance, trends, and audience feedback to support programming and provided data to edit, PR, marketing, and sales teams -Represented PopSci on national TV and at conferences

-Organically increased likes on Facebook by 500,000, doubled Twitter followers to more than 1,000,000, tripled Instagram followers to 30,000, and raised engagement on all platforms-Created and maintained editorial partnerships with Albert Einstein, MIT Tech Review, Alton Brown, Nerdist, and Quartz-Found, organized, and posted 150 years of PopSci archival content-Compiled and distributed weekly e-newsletter-Spoke on national TV and at conferences about social media and STEM

- Wrote, hosted, and produced daily content played on U.S. radio stations- Edited and uploaded celebrity interview videos for VH1 Classic- Interviewed talent to promote upcoming projects- Ran social media for nationally syndicated show for audience of 25,000- Produced daily prep sheet for Pop/Hot AC, rock, and classic rock affiliates- Created and sent daily email blasts to affiliates and publicists- Managed intern program- Converted ‘Rock Icons’ TV program to one-hour radio/podcast format- Edited show to include appropriate song inserts and content cuts- Uploaded final version of show to the VH1 Classic database and client FTP

-Recorded, edited, & uploaded sound bites from news outlets, television, music, etc.-Coordinated with staff writers to collect appropriate bites for stories, including articles, viral videos and nightly audio highlights

-Represented the perspectives of the collegiate members of Province 37 (Northern & Central Illinois) to national leadership-Advocated for continuous development of and communication between probationary, collegiate, and alumni members-Submitted semiannual reports to national headquarters-Coordinated with host chapters to schedule and organize semi-annual province meetings

-Accepted, labeled, & placed music and non-music content into automation software-Scheduled automation logs-Created new imaging for departments & shows

-Booked relevant and topical guests for weekly interview segment-Ensured cast runs smoothly by speaking to anchors while on-air and operating board-Produced segments for air-Researched stories and prepare talking points for anchors

-Operated sound boards, speak on the air, select music to play, record shows on computers or reels, and ensure PSA’s are broadcast as scheduled-Recorded transmitter logs before each show

-Coordinated with General Manager, Operations Manager, and Faculty and Graduate Advisors to set, regularly update, and report on the budget for the fiscal year-Maintained and coordinated the station’s underwriting program-Developed new business strategies and projects, including forming partnerships with local businesses-Paid bills, processed all paperwork and kept records of all financial transactions, including Corporate Donor Agreements and donations from the WNUR Phonathon

-Sent weekly critiques to anchors and producers of each newscast-Provided training and general feedback for Producers and Anchors at staff meetings and workshops-Gathered and submitted WNUR special programming for awards and recognition

-Learned to use station equipment, including sound board, microphones, turntables and cd players-Sampled artists and styles of music by completing weekly assignments given by DJ's-Attended regular meetings to discuss many genres of rock in depth with whole Rock Show staff

-Created and maintained website which contains minutes, links to groups’ websites, and calendar with all performances-Represented the executive board for all matters regarding pre-orientation planning to the a cappella groups

-Produced pre-recorded content (live-reads, weather, caller contests, etc.) for air-Worked directly with host and program director to discuss programming logs & decide on daily contest topics-Taught host to better utilize social media

-Created in depth intern manual with step-by-step instructions of how to accomplish all daily tasks-Proposed & instituted new video recording system-Edited & posted daily podcasts & videos for show website, station website & show Facebook page-Highlighted, coordinated & delivered logs/live reads for producers, news desks, business desk & sports desk-Screened phone calls & coordinated giveaway lotteries-Kept running diary of events during show

-Revitalized CRC radio station as individual podcasts-Taught, advised, and monitored members of CRC using station equipment

-Wrote celebrity news stories with audio used across the US-Organized & converted audio for "VH1 Classic Presents On Tap with Nik Carter"-Researched & wrote interview questions for celebrity guests-Learned to set up, operate & record radio tour

-Oversaw sound team, operate sound boards, set up microphones/recording equipment-Coordinated with simulcast team to ensure smooth broadcast

-Planned events/marketing strategies and designed t-shirts/souvenirs for winter and spring

-Founded relationship with owner and property manager of Chicago's Willis Tower (formerly the Sears Tower) and coordinated with them to secure a performance and promote the group-Created new fundraiser ideas, including serenades for individuals or groups

-Downloaded and edit daily feature programming-Updated and maintain music library-Ripped and encode on-air music and non-music items-Assisted with live, on-site, broadcasting for TONY award speical-Assisted with the ongoing maintenance of Met Opera Radio channel files and metadata