Jason Liburdi Email & Phone Number

Greater Asheville Area

• Generate new business opportunities for this leading branded products and technology company via next-level marketing engagement. Creating an ABM juggernaut through personalized, multi-channel campaigns targeting.
• Three-time consecutive PPAI Pyramid Award winner - Marketing Programs category
• Brand Chain 2022 Innovator Award - Self Promotion category
• 2023 AMCP Hermes Creative Award - Strategic Campaigns

Greater Atlanta Area

• Ensured continued healthy growth by migrating the company from a traditional outside sales rep model to a modern marketing/sales funnel model.
• Segmented our business into two defined brands that align with defined customer profiles.
• Conceived one new brand from scratch and repositioned two others.
• Designed two compelling websites that made competitors jealous.
• Draft engaging content and manage social media channels that engage current and prospective clients.
• Implemented marketing/workflow automation software to increase efficiency of sales operations.

Austin, Texas

• Marketed and managed a successful franchise in the emerging energy-efficient products industry, providing tailored solutions to business and residential customers. I even sold a 12kW solar system to a famous Hollywood.
• Franchise of the Year
• Highest Sales Achievement Award
• MVP for the Franchise System

Greensboro/Winston-Salem, North Carolina

• Shaped and built the company’s presence in the marketplace by successfully executing several strategic initiatives for each of three different divisions:
• Overhauled existing brands to reflect value propositions defined during market research.
• Marketed the quickly expanding Competition Dining Series across five markets in NC. Managed all online marketing and the e-commerce site (ticket sales).
• Created a new program offering bundled marketing services to restaurant customers.

Greensboro, NC

• Increased sales, GP, and inventory turns for the company through the introduction of structured merchandising plans and marketing tactics for all product categories.
• Created brand-focused collateral that sales reps were proud to distribute.
• Reengaged the vendor community to secure record co-op dollars.
• Planned and executed the most talked about customer food shows in the region.

Winston-Salem, NC

• Independently managed every facet of the ChefSmart business unit, a new extension of IFH’s core restaurant distribution business. Kickstarted the stalled one-year-old concept store by:
• Utilizing contracted market research to redefine the value proposition.
• Creating unique service offerings to capture sales from club stores.
• Driving growth via optimized product mix, advertising, pricing, and promotional plans.

Orlando, Florida

Managed daily attraction operations at the Haunted Mansion, Pirates of The Caribbean, and the Jungle Cruise. Seriously, how fun is that!?

Mba, Marketing And Operations

• Outstanding Operations Management Graduate award recipient. • Strategy and Marketing Internship at Confecciones del Norte, Ciudad.

Ba, Business Communication

Activities and Societies: President, World Affairs Program • Director of Campus Concerns, FSU Student Government • Vice President, Lambda.