Jason Lien Email & Phone Number

Chandler, Arizona, United States

As a Graphic Designer and Email Marketing Lead at Classy Closets, I bring a creative vision to life through innovative design solutions across print and digital platforms. I specialize in crafting visually compelling designs and executing effective email marketing campaigns that align with our brand's identity, consistently enhancing our visual communication strategies.Key Responsibilities:Print and Digital Web Design: Successfully create and deliver designs for both print and digital media, ensuring high-quality visuals that effectively communicate our brand message.Adobe Software Expertise: Utilize Adobe Creative Suite to develop engaging graphics and videos, showcasing a strong command of these tools to deliver creative solutions.UI/UX Design: Develop intuitive and aesthetically pleasing user interfaces and experiences that improve customer interaction with our digital products, focusing on usability and functionality to ensure a seamless user journey.Digital Advertising and Social Media: Design impactful digital ads and social media graphics/videos that resonate with our target audience, driving engagement and brand recognition.Collaborative Brand Development: Work closely with our team to collectively shape and evolve the Classy Closets brand, ensuring consistency and innovation in all visual outputs.Email Marketing Lead: Develop and manage targeted email marketing campaigns to increase customer engagement and retention, using data-driven insights to optimize content and drive conversions.Technical and Research Proficiency: Understand technical requirements and constraints, conducting research as needed to overcome challenges and optimize design projects.In this role, I continuously seek to push creative boundaries, contributing to the dynamic growth and success of Classy Closets through compelling and strategic design initiatives.

Tempe, Az

As a Freelance Graphic Designer, I bring creative visions to life by delivering innovative and impactful design solutions tailored to meet the unique needs of each client. With a diverse skill set in both print and digital media, I specialize in crafting visually compelling designs that elevate brands and communicate their messages effectively.Services Offered:Comprehensive Design Work: Design advertisements, artwork, brochures, logos, magazine covers, signs, stickers, T-shirts, web pages, and other branding and communication materials that capture the essence of each brand.Client Collaboration: Engage with clients to understand their project goals and ideas, helping translate their visions into workable design solutions that exceed expectations.Logo Development: Create distinctive logos for various companies, beginning with concept sketches and thumbnails inspired by client feedback and inspirations.Creative Layout and Formatting: Utilize Adobe InDesign, Photoshop, and Illustrator to design the layout and format of creative projects, print work, and advertising materials, ensuring cohesive and impactful visual storytelling.Design Revisions: Revise designs or project deliverables as needed to meet client specifications and ensure satisfaction.Marketing Advertisements: Design marketing materials for email campaigns, social media, and print collateral, driving engagement and brand awareness.Trend Awareness: Stay updated on new design trends and incorporate them into projects to keep designs fresh and relevant.E-Commerce Solutions: Create and manage web stores on Shopify, enabling clients to effectively promote and sell their products online.In my freelance work, I am committed to pushing creative boundaries and delivering exceptional design solutions that contribute to the success and growth of my clients' brands.

Greater Minneapolis-St. Paul Area

-Create custom designed new and re-purposed furniture and unique home goods items-Work one on one with clients-Post content to social media including Instagram and Facebook

Gilbert, Arizona, United States

Plan and implement proper execution of all visuals (mannequins, forms, displays, lighting and graphics) to deliver a consistent shopping experience.- Implement all aspects of merchandise visual presentation consistently according to Corporate standards and directives- Maintain a neat, clean and organized work and storage area- Ensure installation of all graphic collateral as directed. Report missing or damaged collateral- Oversee installation and timing of company directives in partnership with Store management- Oversee and maintain daily standards of all mannequins, forms, displays and graphics- Communicate regularly with Store associates and executives to align Corporate priorities- Inform District Visual Lead and Store management team on any discrepancies- Effectively use company tools to plan, communicate and share information with Store associates and executives- Execute and maintain the stores merchandise and visual presentation across all forms, fixtures and signing

Minnetonka, Mn

• Created various designs for promotional products and apparel for domestic and international clients.• Developed creative content for company social media pages; photographed and/or took video of finishedproducts to share case studies of promotional product success stories.• Designed and maintained company websites utilizing WordPress, Weebly, and Wix.• Designed and executed marketing ads and promotions on Facebook, Instagram, and company website.• Designed the layout and format of creative projects, print work, and advertising using InDesign, Photoshop,and Illustrator.• Advised clients on printing trends, design processes, and product costs.• Gathered information on clients’ backgrounds to gain inspiration for branding platforms, business cards,websites, templates, and posters.• Created monthly print newsletters using InDesign; ensured links, bleed marks, and color tones match clients’needs for printing purposes.• Developed logos for various companies; created concept sketches and thumbnails using client inspirationsand used client feedback to render/revise designs.• Utilized Photoshop to design digital billboards; collaborated with clients on content, color correction, andimagery.• Collaborated with Marketing teams and Leadership to communicate changes and progress of client requests.

Minnetonka, Mn

• Received requests from Sales Representatives to conduct various creative tasks for clients, including customscreen-printed designs, logo placements, and promotion products for mock ups.• Created mock ups and designs and sent presentation to Sales Representatives for distribution to clients.• Sent approved designs to the factory; created separations for screen printing or sublimated and cut-and-sewapparel for a vendor.• Reviewed proofs received from vendors to ensure information was accurate and approved or denied.• Created flyers and ads for monthly specials, distributed to Sales Representatives, and uploaded to Facebook,Instagram, and company website.• Collaborated with the President, Vice President, and Sales Representatives to finalize flyers.

• Received and shipped packages and coordinated deliveries for an 11,000 square foot warehouse.• Ensured the warehouse remained clean and organized to streamline the shipping process.• Designed logos, tee shirts, jerseys, and other promotional products for sports teams and corporate companies.• Photographed products for uploading to social media platforms and company website.• Collaborated with Sales Representatives to design marketing materials.

-Corrected exterior quality mistakes using Photoshop-Scanned projects quickly and efficiently to detect probable issues-Used Acrobat to fix compatibility problems

• Designed page layouts for up to 5 monthly stories and up to 3 recurring stories; received copy from Writers,placed into the page layout, and added photos when needed.• Sent proofs to the CEO and Editor to ensure approval of layout design.• Developed creative ways to make stories more visually appealing by adding more interest to the photo andmade photos to appear to pop off the page.• Uploaded each issue to the company website and checked hyperlinks to ensure they functioned properly.

User Interface Design

Intensive six-month training program a focus on visual design principles, color theory, UX best practices, wireframing, prototyping.

Bachelor Of Science (Bs), Design Technology

Activities and Societies: Beaver Film Fest Design Guild Digital Design work in print design, advertising, branding, packaging.