• Managed grassroots/local marketing efforts for Cricket Wireless in all Tennessee and Kentucky markets.• Developed cost-effective events and activities that increased new sales by more than 100%.• Worked with sales leadership to create strategic marketing plans to increase brand awareness, improve brand perception, drive store traffic and exceed sales metrics.• Controlled $400,000 annual marketing budget without overspending. Allocated funds with constant communication with sales team.• Managed partnerships with vendors and non-profits. Leveraged negotiated assets to improve quarterly results.• Created disruptive, guerilla marketing campaigns to break through marketplace noise and deliver targeted messages.

• Provided end-to-end management of marketing events and projects in Nashville, Memphis, Chattanooga and Knoxville, including initial planning and concept development; maintaining budget; staff coordination; creation of collateral materials and management of on-site execution. • Developed and implemented guerrilla marketing campaigns to increase brand awareness and consideration. • Wrote copy and designed artwork for customer-facing marketing materials.• Developed public relations opportunities to earn media exposure with local media.• Coordinated the efforts of multiple vendors, agencies, trade partners and media outlets to develop creative and effective marketing campaigns and materials.• Managed local marketing budgets to maximize outreach without overspending.• Became regional retail merchandising lead and helped uniformity across 140 stores.• Wrote and distributed internal communications to increase recognition and morale.

• Wrote and placed press releases in local, regional and national media.• Developed marketing campaigns involving social media and word-of-mouth.• Wrote copy for marketing communication materials, speeches and presentations.• Wrote speeches and presentations. Arranged speaking opportunities for clients. • Managed media relations efforts, promotional events and partnerships.