Managing corporate reputation is a strategic asset on the agenda of many global organizations. A strong reputation can unlock value among a variety of stakeholders.The Ipsos Global Reputation Centre, a leading team of research and advisory specialists, is a strategic partner for leaders looking to optimize decision-making ability in managing their organization's reputation. Our reputation experts help forward thinking clients to unlock the value of reputation. Our approach is to understand your global reputation ecosystem through a common lens from drivers and issues to actions and communications – and then taking the next step to align internal and external behaviors and communications to drive reputation value. Our work encompasses stakeholders from government elites to consumers and every audience in between.

Overall responsibility for a team of researchers and the development of research methodologies, scope of work, budgeting, planning, fieldwork, analysis, reporting and strategy development on time and budget.Integrate with Edelman PR teams and collaborate with senior management at leading domestic and international firms to develop communications, PR and digital plans that are rooted in research insights.

Develop and analyze qualitative and quantitative research programs that guide the implementation of communications strategies, marketing plans and corporate programming.Prepare and deliver compelling and creative reports and presentations that convey research insights in a way that impact client decision making.Designed intellectual property research in the food and agriculture space resulting in global conference presentations at specialized industry conferences.Centralized the StrategyOne US vendor network to negotiate master service agreements and discounted contract rates, resulting in cost savings network-wide.

Manage all stages of market research studies, including questionnaire design, programming, data collection and processing, and reporting. Strong focus on client deliverables, specifically data analysis and insights to address business objectives. Methodologies and analytic techniques include segmentation, concept testing, conjoint analysis, perceptual mapping, tracking, ad testing, product naming, customer satisfaction, focus groups, IDIs, web and telephone.