After graduating in June 1999 in design, photography, illustration and multi-media, I undertook the role of a Creative at Beresfords Design/Appetite Design Consultancy in Oxford Circus. A twenty strong team specializing in brand identity, corporate communications and brand packaging.I moved to work at Owen Dwelly design in February 2003. ODd consisted of a small team and huge brands. From global footwear advertising and branding for Lacoste to literature and promotional materials for Absolute Vodka, The Savoy Grill and The Greater London Authority.In January 2008 I relocated to Cambodia and freelanced for a variety of NGO's such as BBC Media Action. One of my primary roles during this time was creating the design and brand strategy that helped to launch a country-wide anti-trafficking campaign for USAID and The Asia Foundation.In June 2008 I returned to the UK and founded Deadline Creative Limited which works extensively with a variety of national and international brands. We have worked with The Prince's Trust for over 13 years on their advertising, promotional and fundraising materials as well as many other projects. Recently we have started working with British Airways, Trees for Cities and the Jane Goodall Institute. In 2009, we presented concepts for an advertising campaign to Mubadala in Abu Dhabi. Global brand work followed as well as various advertising campaigns throughout the United Arab Emirates for Ferrari. I became part of the volunteer focus group involved in the development of the New Design Museum which opened in Kensington in 2016.I launched Counter Measures in 2020. This is a YouTube channel that discusses the influence of design within popular media. I also host a podcast called 'Creative Lockdown’ which interviews artistic professionals and discusses their own creative journeys.At the start of 2021, I co-created the bi-monthly comic Pugs in Space with my business partner Tim Southwell (of Loaded and Golf Punk magazine fame). We ran a successful Kickstarter to launch the first issue and have had praise from the likes of Frank Skinner and Nick Frost who have helped support this project. In February 2021 we were proud to announce a collaboration with Great Ormond Street Hospital. GOSH receives 50p from the sale of each issue and we are now in talks to distribute this book nationally over the coming year.A recent project included illustrating, designing, art directing and contributing towards the writing of the Danger Mouse 40th Anniversary book published by The River Group at the end of 2021.