Jason Overman Email & Phone Number

Jackson Center, Ohio, United States

Manage Commercial Vehicle business for Airstream travel trailers. Oversee design and production for custom and limited run products. Created Licensed Upfitter program to promote sales through our Licensed Upfit partners. Manage sales through Licensed Upfitters and Autocamp.

Built and developed high performing dealer partners and sales teams who represented us as an extension of our brand to our shared customer. Worked with dealers to maximize sales effectiveness while ensuring they were marketing throughout their contracted area. Drove regional revenue by ensuring proper inventory allocation, effective lead response times, and impactful use of co-op marketing funds. Exceeded retail sales goals and grew territory sales by 16%.

Greater Minneapolis-St. Paul Area

Directed the Kinetic brand, including global sales, marketing, distribution, customer service, and product development for Kinetic trainers. Supervised European sales manager and US independent rep force of more than 20. Developed sales programs and educational tools for use by rep force and all international distributors. Drove product development strategy, price structure, and product life cycle plan (one US patent).

* Manage sales and distribution for Kinetic bike trainers in North America, South America, Central America, Australia and Asia/Pacific.* Led US transition from distribution-only sales to omni-channel* Hire, manage, and train US independent rep force of more than 20 to grow US dealer (IBD) direct sales* Select international distributors and train their sales force* Develop sales programs and educational tools for use by rep force and all international distributors* Drive product development strategy, price structure, and product life cycle plan* Strategize with Marketing Manager on messaging, product positioning, and marketing channel selection

Managed and supported Giant dealership network to maximize sales, profitability, and Giant market share in the territory. Worked with my accounts to increase our sales by providing sales and operational training, merchandising and retail support, and marketing guidance. Composed newsletters used by the entire rep force to keep accounts up to date on product information and various retail best practices.* Awards: Gold Club 2005, 2006, 2007, 2008, 2009, 2010. Platinum Club 2011 Gear of the Year 2010

Supported Nike accounts by training employees on the technical attributes of Nike products and coaching them on selling the brand. Managed Nike-branded spaces in Marshall Fields and Nordstrom to conform to Nike merchandising guidelines and maximize sales. Gathered market feedback for various product groups and provided both reports to assist product development.

Managed accounts producing over $4 million in sales annually to gain market share and build the brand. Built relationships with my accounts to grow my share of their business. Created territory sales (annual and monthly) forecasts in dollars and by bike model. Conducted product knowledge clinics for shop employees. Developed sales/promotional events for my customers and sales contests for shop employees.