- I am the lead designer of a crucial bid management software that generates a significant portion of the company’s revenue. The software facilitates collaboration between customers and sales representatives and enables seamless communication and an enhanced purchasing experience.- I actively participate in design reviews, contribute to team-wide efforts to define UX standards, and develop reusable components for our multi-product Figma library to enhance consistency.- I regularly conduct customer interviews, user experience research, and analytics studies. These efforts not only benefit my product but also contribute to team-wide design initiatives, all to enhance cross-platform cohesion.- I actively contribute to the design library by building reusable components and maintaining comprehensive documentation.

- I led the UX team in designing reusable components in Figma and documented the UX framework. This effort established standards for both the UX and front-end development teams.- I developed reusable components in ReactJS based on the design system and collaborated with the development team to implement them efficiently, aiming to reduce development time.- I collaborated with the product team to delineate target users and personas, leveraging analytics and customer journey maps. This approach aimed to enhance the likelihood of achieving profitability through product updates and features.

- I directed the design and documentation initiatives to centralize the functionality of four software applications and over thirty APIs into a single SaaS application. This consolidation decreased the number of software systems utilized by sales and service reps, reducing onboarding training time and improving employee morale. Additionally, it allowed the company to terminate outdated software contracts, resulting in substantial annual cost savings totaling millions of dollars.- I actively contributed to the development team, handling the development and review of tickets in each sprint. This ensured consistency between Figma designs and JavaScript components.

- I designed, documented, tested, and developed two SaaS web applications with their corresponding iOS and Android mobile apps.- I collaborated directly with the product team and C-suite to define benefits for target users, create wireframes, and develop mockups in Sketch. I presented my work to the CEO and worked with international teams to ensure a consistent user experience.- I developed graphs and data visualizations using VueJS and enhanced the CSS framework and reusable web components. These improvements optimized data visualization, facilitating a better understanding of key metrics for customers.

- I led multiple user research and testing sessions, utilizing various mediums and tools, including interactive prototypes, eye-tracking software, heat maps, and analytics. This iterative process aimed to improve and enhance the user experience across the web and mobile applications.- I contributed to designing the first business banking mobile application for both iOS and Android, enabling New Zealand's Largest bank to provide account information and tools to business owners.

- I designed the drag-and-drop marketing tool empowering small business owners to create automated email and marketing campaigns visually. This resulted in new revenue streams including personal coaching and e-store templates.- I defined target users and benefits, created high-fidelity designs, and conducted user research through phone and in-person interviews. Additionally, I guided new team members and ensured design consistency across all projects as the UX team doubled in size.