• Responsible for revenue generation across three business units in excess of $20M annually• Provide global sales strategy, analysis and market assessment• Responsible for pricing and supplier agreements• Manage and direct sales teams and independent distribution partners• Lead product development and product selection • Developed a consignment-based purchasing strategy• Provide training for business partners• Manage social media team• Write copy for projects, proposals and contracts

• Ensure the retail store conforms to Franchise agreement• Provide support for on site Manager/Operator• Provide budget, operating expenses and purchasing• Provide sales and operational training

• Provide global sales strategy, analysis and market assessment• Opened new global markets • Responsible for pricing and supplier agreements• Manage independent distribution partners• Provide training and support for business partners

• Provided product training for fellow colleagues • Provide training and support for business partners• Participated and organized trade shows and events

Manage E&J Gallo wine portfolio to licensees in Toronto core.Build relationships with key buyers of beverage alcohol.Create and assist with events to build key brand awarenessManaged the On-Premise consignment program

Successfully Managed Ontario’s most strategic independent and multi-unit on-premise territory and L.C.B.O stores.Managed successful events and winemaker’s dinners, which resulted in stronger customer relationships and increased sales. In particular the Kim Crawford midnight tastings which became a regularly attended and anticipated event with customers.Led regular team comparative tastings and provided training for new hires.Responsible for managing the most strategically important and competitive retail territory in Canada Provide training and support for business partnersWas recognized by my colleagues as an inspirational person )Pioneered a Key Account position with a strategic partner in food distribution

Develop and instruct 2 six week courses (New World/Old World) in wine appreciation geared to beginner wine enthusiasts and Mohawk Bar tending students for the school of Continuing Education

Produced analysis for Purolator executives and sales managers on the weekly sales gains, losses and at risk customers. Developed a reporting tool for Purolator sales representatives to capture their Key Performance Indicators and track sales progress.Provided analysis study on the effect that discounting shipping prices had on retaining customers. The Analysis showed that discounting prices worked to a certain degree provided there were no service issues. Where there was a history of service issues, a discount would not guarantee customer retention.