A 24 year craft beer marketing veteran, Jason Randles honed his craft while rising through the ranks at Deschutes Brewery. Later, he was recruited to spearhead the branding and marketing efforts at Crux Fermentation Project. His extensive experience in every aspect of developing compelling brand narratives through packaging design, social media, public relations, merchandise, and experiential marketing has bought him to where he is now - ready to help elevate emerging brands to new heights.
Randles Marketing
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Founder And DirectorRandles MarketingStevensville, Mt, Us
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Founder & DirectorRandles Marketing Sep 2023 - PresentWelcome to Randles Marketing! With over 20 years of marketing craft products and experiences, we are your go-to destination for innovative marketing solutions tailored to small businesses. Specializing in strategic storytelling, dynamic social media strategies, impactful public relations, memorable events, and creative visuals, we help businesses stand out in today's competitive landscape.Whether it's a complete rebrand, a simple refresh, or amplifying your current assets, our experienced team is dedicated to crafting compelling narratives that resonate with your audience. Let Randles Marketing be your partner in successfully promoting your business, with the goal of making a lasting impact on your customers. Connect with us today to elevate your brand to the next level!
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Marketing DirectorCrux Fermentation Project Jan 2017 - Aug 2023Bend, Oregon, UsSpearheaded the branding and marketing efforts for one of the leading craft breweries in the Pacific Northwest. My top responsibilities included:-Developing, launching, and promoting a continual flow of new and innovative products including premium craft beer, whiskey, wine, and branded merchandise-Working with the sales team and tasting rooms to effectively market and promote the business to customers, retailers, and wholesale partners-Seeking out & executing strategic sponsorships, events, and campaigns-Creating all online and social media marketing strategy and tactics-Helping to create and drive the company’s overall strategic direction -
Digital Marketing ManagerDeschutes Brewery Jan 2011 - Jan 2017Bend, Oregon, UsAs a senior member of the marketing department, I am deeply involved in brand strategy and developing overall marketing goals and campaigns. Oversee and creatively execute all of the online marketing, social media, and public relations strategies.*Responsible for the digital marketing strategy and implementation of the company website and all social media channels*Responsible for digital promotion of all field events and sponsorships, campaigns, and new product introductions*Manage all public relations efforts including strategy and overseeing PR Agency -
Marketing ManagerDeschutes Brewery Mar 2008 - Dec 2010Bend, Oregon, Us*Managed a team that included a POS Coordinator, Events Coordinator and Tour & Tasting Program Manager*Early adopter of Social Media tools (Facebook Since 3/08, Twitter Since 6/08)*Worked with marketing consultants and managed a new ad agency to better tell the brand story through ads, packaging, POS and online*Responsible for all field events & sponsorships to help build the brand and provide sampling occasions*Management of all public relations efforts including strategy -
Marketing AssistantDeschutes Brewery Feb 2003 - Feb 2008Bend, Oregon, Us*Creation and management of marketing materials and programs*Worked with ad agencies to develop logos, new packaging and other creative*Designed ads and promotional items such as neons, posters, sell sheets, etc.*Selected and maintained PubWear, fashionable wearables & gear for beer lovers*Managed and updated company website, including the online store*Responsible for The Bitter Truth newsletter creation and distribution*Promoted the brewery through sponsorships, public relations and press releases -
Pos CoordinatorDeschutes Brewery Aug 1999 - Jan 2003Bend, Oregon, Us
Jason Randles Education Details
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Western Washington UniversityEconomics & Environmental Studies -
Seattle Pacific UniversityEconomics
Frequently Asked Questions about Jason Randles
What company does Jason Randles work for?
Jason Randles works for Randles Marketing
What is Jason Randles's role at the current company?
Jason Randles's current role is Founder and Director.
What schools did Jason Randles attend?
Jason Randles attended Western Washington University, Seattle Pacific University.
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