Built from the ground up a 7-person strategy analytics practice for a growing mobile marketing technology firm.Responsible delivering strategic planning, insights, analysis, and ROI to launch and optimize mobile CRM programs for enterprise retailers. Partner with the product development team to enhance Vibes’ mobile engagement platform.

Provided day-to-day oversight of a team of analysts responsible for ongoing measurement, reporting and content optimization of social media programs.Consulted with clients to define business objectives, set goals and identify key success metrics to meet those goals.Collaborated with community moderators to align moderation strategy and tactics with business objectives.Advised clients and agency on measurement best practices for social media. Areas include defining the ROI of social media, tracking customers across marketing channels and integrating social media into CRM programs.

Designed measurement and reporting strategies for web development efforts across core web experiences.Led cross-functional team – Client Engagement, Strategy and Technology – to develop an 18-month analytic roadmap for the client.Developed and presented thought-leadership presentations detailing best practices and approaches in areas of customer satisfaction/Voice of Customer, social and cross-channel measurement.Worked closely with Media Planning to provide campaign and creative reporting, using ad-effectiveness studies and ROI attribution to optimize campaigns.

Promoted from Project Director to Account Manager within boutique marketing research firm. Responsible for developing client relationships while working closely with clients to design research solutions that fit their unique business needs. Supervised and mentored junior staff on research best practices.

Managed online concept testing program for a major consumer packaged goods firm. Served as day-to-day client contact, designed survey instruments and data tabulations, reviewed and tested online surveys. Oversaw internal survey programming, tabulations and analytic teams.