Jason Rust Email & Phone Number

Hamilton, Oh, Us

El Segundo , California , Us

Minneapolis, Mn, Us

Tillamook, Or, Us

Identify, articulate, and commercialize key category growth ideas and opportunities to maximize our retailers’ category growth potential while creating value for Tillamook County Creamery Association.

Smithfield, Virginia, Us

• Responsible for the profitable growth of John Morrell & Eckrich brands at Albertsons, Target Corporation, Super Valu Cub Division and Super Valu Northern Warehouse Division, 11 million pounds annually• Established account plans including volume forecast, resource allocation, account specific marketing and profitability objectives • Lead sales managers and third party broker network to ensure execution of the business plan• Utilized internal systems and syndicated data to monitor weekly performance to plan • Conducted weekly meetings with sales team to discuss volume performance, new business or promotional opportunities and potential threats to plan achievement• Championed multi functional internal resources to gain support for additional account investment where needed• Lead discussions and presentations at account sales calls• Cultivated partnerships with account contacts through understanding of their objectives and utilization of actionable insights to drive category growth• Managed 2 sales managers

Smithfield, Virginia, Us

•Provide leadership for account teams in regard to planning, pricing and trade management •Liaison between sales and business development to implement price and promotion plan for each customer•Coordinate with sales to ensure account plans met overall goals for volume & profit and are consistent with pricing and promotion guidelines•Provide perspective on pricing and promotion for gap closure to plan•Partner with sales and business development to determine viability of incremental trade investments and pricing exceptions•Provide account teams with mid to long range forecast guidance considering seasonal activity, promotional events and overall business trends•Coordinate with category management team to ensure delivery of fact based presentations that support selling initiatives•Actively involved in the preparation and presentation of new products, pricing and merchandising to key accounts

Smithfield, Virginia, Us

•Leveraged multiple syndicated data sources to identify growth opportunities•Converted syndicated data into “selling stories” to support retailer calls•Identified win-win strategies for retailer and Smithfield growth: find the story in the data that best supports sales objectives and also proves beneficial to the retailer•Monitored retailer promotions to track share of support, promotional mix and lift efficiency•Lead the discussion at key retailer calls to communicate opportunities identified in the data •Managed analyst to provide support to key sales personnel and targeted retail customers •Responsible for the development of analyst in all areas of category development and leadership•Provided Fact Based Selling training to field sales •Retailers included all key retailers in the Southeast region and all

New York, Ny, Us

•Managed day to day client relationship activity (ad hoc requests, client training of AC Nielsen tools, etc.)•Managed 5 direct reports and collaborated with cross functional teams to solve client business issues•Utilized syndicated data to present fact based recommendations supporting client’s business planning/execution•Studied retailer shopper behavior to identify retailer dollar opportunity (buyer conversion, demographic fit)•Provided assortment and market structure analysis to determine key product attributes and SKU optimization•Conducted new initiative launch evaluation to monitor trial & repeat and determine key drivers of performance •Communicated insight on shopper and brand buyer groups to assist in development of marketing strategies•Types of analysis included but not limited to:Product attribute and SKU optimization analysis, retailer promotional support, shelf set and display compliance, price elasticity, promotional efficiency and marketing mix, new product launch evaluation (trial & repeat, source of volume), analysis of shopper and brand buyer groups (demographics)•Presented key observations and recommendations to brand and category managers•Grew AC Nielsen revenue via continued delivery of issue based analysis leading to client actionable insight

•President of independent consulting firm serving The Procter & Gamble Company•Analyzed cost structure across global business units to benchmark operating costs and identify cost savings opportunities•Lead establishment of a global network for reporting, organizing and interpreting data•Performed activity based costing analysis to calculate cost savings associated with potential initiatives•Monitored competitor activity for comparison to the client’s cost and profitability platform•Presented key observations and strategic implications of data to the leadership team