Jason Sabo Email & Phone Number

Joined a nonprime credit lender to establish and oversee their in-house creative department, driving strategic communications internally and externally. ►Defined and managed new branding style and content guidelines for portfolio of brands.►Led high-profile corporate communications projects, including ESG reports, annual reports, digital experiences, and video content.►Managed external agency relationships, ensuring timely and budget-conscious completion of outsourced creative work.►Cultivated trust and advocated for the in-house creative department’s capabilities, collaborating with stakeholders across the corporation.

St Joseph, Michigan, United States

Strengthened a marketing agency by enhancing creative service offerings, encompassing strategy, digital, print, broadcast, and content creation. ►Provided creative vision for clients across various industries, such as corporate communications, hospitality, law, manufacturing, tourism, and non-profit.►Implemented streamlined creative processes agency-wide, enhancing efficiency and creative output.►Coordinated multiple RFPs to expand the agency’s client base locally and statewide.►Managed the comprehensive rebranding of the agency at every touchpoint.

St Joseph, Michigan

Advanced within a 360º marketing agency to lead the office’s creative and communications strategy for Fortune 500 brands. ►Oversaw a team of 25+ designers, copywriters, content developers, and video producers, driving the ideation and development of creative assets to influence the customer decision journey.►Directed the end-to-end creative vision for Whirlpool, Maytag, KitchenAid, and other brands, enhancing awareness, equity, and sales conversions.►Orchestrated brand presentations with Best Buy, Lowe’s, Home Depot, and other retail partners, aligning campaigns to retailers, customer profiles, and product lines to maximize impact across various price points.►Led video content ideation and production, overseeing concept ideation, set design, script development, talent selection, and post-production processes.►Played a pivotal role in business operations strategy as a member of the senior leadership team, contributing to new account pitches, staffing plans, budgets, cross-agency workflows, and leadership development.►Cultivated and led a high-performing organization, fostering innovation, ideation, and the delivery of best-in-class branding while providing coaching and mentoring to develop and promote staff.►Created and delivered client presentations on brand strategies and campaigns, confidently presenting to both large groups and in one-on-one settings.

Saint Joseph, Michigan

Saint Joseph, Michigan

Saint Joseph, Michigan

Greater Grand Rapids, Michigan Area

Started career journey in an entry-level position at a full-service design studio, immersing myself in the intricacies of the industry and honing my skills in diverse professional scenarios. ►Partnered closely with the Creative Director to conceptualize and execute captivating brand identities, impactful advertisements, and a wide range of deliverables for a portfolio of clients.