Jason Sanchez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

− Lead Enterprise Research & Insights within BizHealth, including audience and landscape insights, market segmentation, brand equity and sentiment tracking, market demand sizing for R&D concepts, and competitive insights, while collaborating on OKR development, QBR & portfolio reporting, and providing cross-team support to Riot-wide initiatives. − Successfully developed and actively integrating market segmentation into strategic planning, road-showing and working with teams to incorporate directly into their strategy planning as we move to productionalize for predictive modeling− Expand Riot’s capabilities by integrating research and competitive intelligence, applying insights to product and publishing product spaces in collaboration with game studios and publishing teams− Work with product and publishing teams to identify and track campaign and business health metrics, vet and implement marketing performance tools, and bring the voice of the player to marketing and product teams

Dallas, Tx, Us

As the Director for Emerging Markets and Revenue within the Consumer & Competitive Insights group, my team collaborated with the Marketing, Emerging Markets and Revenue teams on consumer research and competitive intelligence needs. Through close partnership with other teams at AT&T, we identified key business challenges, designed and executed research solutions, created and delivered C-Level presentations and worked with stakeholders to develop and implement our recommendations. − Led Insights team supporting strategy and research needs for Emerging Markets, Marketing, Business Solutions (B2B) and Revenue, providing counsel, strategy guidance and suggested solutions to stakeholder business units via actionable story-driven decks, competitive intelligence and collaborative partnerships− Synthesized disparate data sources into concise C-level presentations, generating actionable insights, strategic implications and recommendations designed to drive the business forward− Designed and implemented ROI measurement strategies to measure impact of multi-channel marketing campaigns (collaboratively with Marketing, Business Analytics, Business Intelligence and AdWorks)− Partnered closely with Marketing, Revenue and agency partners on brand & pricing strategy, go-to-market positioning and concept development/refinement, NPS, features/benefits messaging, and MarCom evaluation

London , Co

Department Head of the Research Planning department for the Western Region. - Served as a regional Strategic Lead on research design approaches and best practices - Advised on operational challenges and identified areas of opportunity - Consulted on troubleshooting with an emphasis on root cause analysis and resolution - Set high and clear standards while providing coaching and mentoring of staff - Owned, developed, reviewed and implemented multiple regional and corporate initiatives

Us

Provide strategic consultation regarding project design from developmental phases through final analysis and presentation. Business and market research, market intelligence, branding/positioning research, corporate strategy, consumer satisfaction, ad effectiveness, syndicated research, and consumer segmentation studies.

Chicago, Illinois, Us

Managed both the joint Time/CNN polling and the Harris Poll. Oversaw training and development of junior staff, including the creation of a new training manual for incoming staff. Managed and coordinated projects from design development through completion of deliverables, generating reports and presentations of data to provide actionable results.

Served on the Board of Directors of a non-profit organization for at-risk youth, organizing and facilitating projects, securing grant funds and fund-raising, motivational speaker opportunities.

Project support, analysis of market data and recommendations to clients, questionnaire development, field management, and report writing. Specialized in publicly released studies.

B.A., Psychology, Human Biology

Data-Driven Marketing Certificate

Education record