Jason Schmetzer Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, United States

+ Promoted to lead all demand generation efforts as Sales & Marketing shift focus to ABM.+ Led Sales & Marketing integration & adoption of new tech stack that increased meetings scheduled by 53.5%, new pipeline by 50.2% in first quarter.+ Managed agency relationship that tripled page 1 rankings for high-intent search queries via pillar-based SEO strategy.

Indianapolis, Indiana, United States

+ Optimized paid search to increase digital-sourced revenue 67.4% YoY in first year, 41.8% second year, driving digital contribution to bookings to company-high 79.4%.+ Led SEO efforts to increase search impressions 143% YoY, more than doubling traffic to website and increasing leads 60.2% YoY.Worked with c-suite and Marketing leadership on annual planning & sales forecasting to become a trusted reporting resource.+ Partnered with Sales leadership to rebuild Sales workflows in Salesforce that grew win rate 143% in first quarter.

Indianapolis, Indiana, United States

Responsible for improving conversion at all stages of marketing and sales operations using data-driven insights and best practices to drive test and optimization strategies. Use vectors such as email, text, direct mail and website content to capture more conversions.+ monitor performance of marketing activities using common platforms and metrics such as Google Analytics, Microsoft Dyamics and custom SQL queries+ Recommend test paths or optimization ideas to channel and division leaders+ surface data-backed insights about sales center performance+ own partner/vendor relationships related to conversion

Indianapolis, Indiana Area

+ own affiliate email acquisition channel (cost-per-acquisition email)+ oversee $10mm+ annual email budget+ work with agency partners to optimize campaigns, onboard new sending partners+ reduced CAC by $100 in first 30 days

Indianapolis, Indiana Area

Led international corporate communications team for global lead-to-sales publishing company, with responsibilities for both consumer acquisition, nurture and assisting sales team in sales conversion. Managed 5-person team locally and 30-person team internationally.+ oversaw migration to Salesforce Marketing Cloud 2.0, including data linkage to Salesforce instance and adoption of Journey Builder+ instituted content changes in promotional emails to improve focus on consumer benefit that saw 2x lift in email performance with 90% reduction in send cost+ oversaw migration of corporate website from Ektron to Sitecore CMS, including adoption of multi-culture language version and enhanced SEO and UX+ acted as business representative and SME to international Agile development teams+ support internal customers with marketing tasks (oversee team for print and online collateral, recruiting events support, etc.)+ teach specialists best practices of CRO (A/B tests, consumer modeling, funnel evaluations) via independent research and attending industry events such as Unbounce Call to Action Conference.+ represent company to consumers and prospects at domestic and international book shows

Indianapolis, Indiana Area

Acted as product owner on site relaunch team, as well has oversaw marketing and operations efforts of relaunched author education portal. Oversaw site migration while acting as SME for all aspects of SEO and UX. Post-launch, selected and launched digital marketing initiatives including paid search, social media, SEO, email and marketing automation to drive membership acquisition. + launched first initiatives in paid search and display for registration conversion; worked with Google Ads team to optimize campaign performance for new account+ worked with Agile international development teams as subject matter expert during site development+ oversaw first company-wide adoption of marketing automation and used ActiveCampaign to drive increases in membership activity and retention.+ initiated first membership nurture email campaigns to convince and convert registrants into paid members+ managed analytics setup, evaluation and measurement, both Google Analytics and in-house custom user measurements+ urged and oversaw adoption of Unbounce landing page builder to accelerate landing page design and testing.

Indianapolis

Responsible for site content and optimization of 11 separate imprint websites, as well as customer-facing media and project management. Managed optimization of lead-generation landing page optimization (CRO) and SEO initiatives. Led initial development of content migration from Ektron CMS to Sitecore CMS. Worked with agency partners to plan, develop and test new PPC creative and landing pages guided by ROAS measurement and new industry practices.

Indianapolis, Indiana Area

Assisted in management of several publishing imprints concurrently, with critical responsibilities in lead generation via pay-per-click (PPC) advertising, new product genesis and launch, customer service and B2B relationship management.Developed expertise in agency-managed PPC evaluation, SEO best practices, customer service, sales team training, project management and interdepartmental relationship management.

Bloomington, Indiana Area

As a copywriter I craft content for a variety of media, including both print and online ads, email marketing materials, web and direct-distribution press releases and catalogs, just to name a few. I work with more than 20 separate publishing imprints, dealing in all genres, to craft targeted content specifically built for each imprint.

Taught sections of English Composition, Technical Writing, Exposition & Persuasion, and Creative Writing to undergraduates in both face-to-face and online classrooms.

Master Of Fine Arts (M.F.A.), Fiction Writing

Bs, English And Creative Writing