Shopper Intelligence is a shopper insights firm that specializes in understanding shoppers' attitudes & motivations, helping to understand the why behind shopper behavior. Our metrics complement scan, panel, and loyalty data, getting you closer to the "so what." By leveraging our benchmarking, we can compare 150+ different shopper metrics across 100+ categories at dozens of retailers. Some of the metrics we capture are Category Role, Importance/Satisfaction of Key Levers, Improvement Opportunities, and the Shopper Path 2 Purchase. Throughout my career, I have worked extensively in Category Management and Shopper Insights. What drew me to Shopper Intelligence was the data. I always loved the shopper insights that came out of custom research but was curious how it compared across the store and different retailers. Since I've joined Shopper Intelligence, I've seen the impact our data/insights can bring to both retailers and manufacturers. In 2019, we launched Store Impact, a new AI-driven in-store measurement of actual shopping behavior built on what shoppers think, want, and do. This new world automated observation technology allows us to measure the true instore effectiveness of categories, brands, and displays across the entire store. → Build better category plans based on facts about how and why shoppers make choices. Interested in learning more about how Shopper Intelligence can help you? Email me at jason.smith@shopperintelligence.com