Jason Smith Email & Phone Number

Fort Wayne, In, Us

Occam's Razor provides marketing, advertising and creative consulting to a wide variety ofclients in Indiana and the midwest. The company works with a loose confederation ofmarketing strategists, writers, designers, online/digital/new media specialists to delivermarketing solutions at considerably lower than typical agency costs.

Fort Wayne, Indiana Area

As a founding partner responsible for the development and marketing of Club Soda, a fine-dining steakhouse and jazz club in Fort Wayne, Indiana, responsibilities include:• Development of online marketing strategy including restaurant iPhone application, e-news- letter and new and enhanced web and social media presence• Developed iPad application for in-house presentation of wine list and cocktail menus• Initial concept development for Chicago-style steakhouse• Design and oversight of the adaptive reconstruction of 100-year-old warehouse space• Creation and placement of all print, radio and television advertisingClub Soda, which opened in 1999, enjoys the enviable position of being one of the leading independent restaurants in the market with annual sales in excess of $4.0 million.

2003-2004At Omnicity, a provider of wireless high-speed Internet services to rural and underservedIndiana and Ohio communities, responsibilities included oversight of the initial productrollout in Westfield, Indiana and planning for future service rollouts in other Indianacommunities. Working with a start-up's virtually non-existent marketing budget, we:· Acquired goal of 20% market penetration prior to initial service activation of the first tower· Conducted a grass-roots marketing campaign incorporating everything from involvement and sponsorship of community events to door-to-door sales and direct marketing· Successfully placed multiple earned-media stories in local/regional print and electronic media

Beginning as a Associate Creative Director at Bonsib, an eight year tenure at the agencyculminated in partnership as a creative principal. The agency's stable of clientsrepresented consumer, business to business and business to government accounts.

Ba, Journalism/Political Science

Post Graduate, Communication, Journalism, And Related Programs