Jason Tomaszewski Email & Phone Number

New York, Ny, Us

Greater New York City Area

Plans and oversees marketing and communications campaigns for internal clients across all Yale New Haven Health delivery networks.Develops, plans, writes, edits and distributes a variety of promotional materials including advertising copy, news briefs and feature articles for digital and print publication.Oversees the design, production and distribution of various communication projects including print, digital and video.Editor of Compass and co-editor of Healthy & Wise, two consumer-facing publications. Responsible conducting interviews and writing copy as well as coordinating photo shoots and overseeing design of each issue of the quarterly magazines.

New Haven, Ct

New Haven, Connecticut

Responsible for the development, creation, publication and management of online education modules (courses) for YNHH clinical staff across the Health System.Directed a major shift in style and content of hospital modules to include interactivity, video and increased use of self-produced multi-media, producing many of the images in-house via Photoshop.Responsible for increased staff efficiency by reducing the amount of time required to complete modules, while increasing engagement and content retention.Conducted focus groups to identify user needs / desires.Tasked with writing, shooting, producing and publishing (via Final Cut X) educational videos aimed at clinical staff.Lead trainer of staff on the proper use of digital tools. Producer / host of a Yale-New Haven podcast; a first for the institution.

Led editorial team through complete editorial change leading up to the re-launch of EducationWorld.com, a content Web site for K-12 teachers and administrators.Managed the re-design of the Web site, working with editorial and design teams leading to a significant improvement of the site’s look and function, which resulted in a 27% increase in traffic. Created and managed PR campaigns getting coverage in a myriad of media outlets across the country. Composed press releases for dissemination to media outlets.Manage the flow of social media content to interact with fans in a way that promotes user activity on several platforms including Facebook and Twitter.Created a plan to build an EdWorld content app and led editorial and dev teams through the creative process, drawing mocks and leading planning meetings.Responsible for generating original and updating existing content for publication as well as creating new design templates for new recurring features and managing the content in the Drupal CMS. Monitored site analytics to identify trends.Edit content submitted by professionals in the field for publication.Create new features and newsletters for publication via Dreamweaver (HTML).Project Manager for the creation, launch and continuing development of EwE, a platform for educators to buy and sell classroom resources.Wrote and Co-Produced a promotional video touting the benefits of EwE.

Duties include creating and implementing comprehensive marketing plans, growing the wholesale, retail and rental divisions of a $25 million construction supply firm by 8%.Coordinate staff spread over four states, to seamlessly integrate marketing strategies. Consult with upper management (CEO, CFO and Sales VP) to ensure all marketing is in line with the desired image of the company.Oversee all promotional literature and signage for the company as well as Web site design and advertising.

Worked as “The Face” of the company by visiting our largest accounts, building and maintaining a solid relationship.Worked as the point person for special ordering with the major clients, as well as for resolving any problems with their orders or accounts.Kept upper management (CEO, CFO and Sales VP) apprised of any issues with the major clients and facilitated a resolution.

Tasked with the day-to-day running of a wholesale, retail, rental and manufacturing facility with 25 employees.Held accountable for growing all four divisions of the branch, orchestrating increases in all.

Responsible for the day-to-day running of the newsroom.Served as liason to the publisher, briefing him on the staus and content of the paper, as well as long-term stories.Created revenue-creating features such as, The Fitness Series.Personally designed the news section of the paper 5 days a week.