• Own the marketing and product roadmap• Drive B2B and B2C share and customer value through acquisition and expansion• Set and track progress against marketing and sales funnel goals that drive growth• Manage digital marketing activities and strategy

• Consult on branding, product development, marketing plans, strategy, content, campaigns, customer journey, retail, digital, and social marketing for SaaS and nutritional startups, a national retail brand, a $250M multi-national health-tech company, and a $100M supplement brand

$250M+ B2B B2C CPG company doing business in over 35 countries• Oversaw the development, marketing, and positioning for global product line• Executed one of the most successful product launches in company history

B2C CPG COMPANY WITH BUSINESS IN OVER 30 COUNTRIES • Managed the entire product line of over 60 SKUs• Developed several top-selling products• Increased SaaS product line subscriptions by 18% in the first year• Implemented strategies and systems that led to double-digit growth year over year for three years• Bolstered sales in the EU by 20% in the first month of stewardship• Improved conversions by 30% after eCommerce redesign• Ownership of marketing and sales support in over 30 countries, including specific responsibilities for the European Union• Revamped the marketing team to be more nimble, resulting in triple the project output

RETAIL B2C CPG SOLD IN WALMART, GNC, VITAMIN SHOPPE• Directed the product development of many new SKUs• Rebuilt the marketing team to better support new revenue-generating channels• Executed successful ad campaigns, implemented content creation strategies, refined eCommerce, improved Amazon marketing, boosted SEO/SEM, increased sales team output, and introduced influencer, affiliate, and social marketing

$450M+ B2C CPG COMPANY IN OVER 60 COUNTRIES• Advanced marketing efforts leading to 100% sales growth in five years• Assisted in the development and positioning of over 20 new products• Developed a loyalty program that saw gains in customer retention, a 45% increase in order size, and a 15% surge in global sales in six months• Implemented digital tools that increased traffic and doubled SaaS subscription revenue in a year• Promoted a new emphasis on the compensation plan which helped sustain a 20% increase in sales year over year for seven years• Increased marketing project output by 30% by implementing efficiencies, eliminating wasteful systems, and reallocating resources• Increased sales tools offering by 70% in the first year and implemented a greater culture of using tools in the field• Enhanced communications interdepartmentally and changed the marketing dynamic leading to a 40% increase in international marketing support• Engaged in strategic partnerships with vendors that brought new revenue streams• Created global campaigns that bolstered sales and helped unify the company • Enhanced the brand and visual equity to better represent the growing international business and provide worldwide appeal• Increased marketing exposure and involvement with key field leaders• Improved overall product and lifestyle photography• Directed and produced many top-selling videos and sales tools

$500M+ health supplement company with offices in 73 markets.January 1998 – October 2008• Managed a department responsible for sales tools, business services, brand management, product communications and training, competitive intelligence, and global campaign and product strategy• Played a key role in a rebranding effort that helped propel the company to peak growth in excess of $500M• Oversaw the redesign of the corporate website that increased online sales by 25%, traffic by 30%, and SaaS product line subscriptions by 22%• Crafted and oversaw the implementation of the global product strategy, ensuring alignment with all product lines• Established the first competitive intelligence department, which created over 200 competitor profiles • Managed a sales tools product line with revenue exceeding $1M• Developed a training curriculum for top leaders• Executed seamless global campaigns to better unify the company • Created an intranet knowledge base on the company brand and story• Saved over $100,000 annually by switching the format of starter kit components