● Lead a team of 35 sales professionals, including District Managers, Account Sales Managers, and Merchandising teams, out of 2 warehouses based in Westchester and Dutchess counties. ● Managed Red Bull sales and distribution across 17 routes in 5 diverse counties (Westchester, Putnam, Dutchess, Orange, Ulster, and Sullivan), adapting strategies to meet the distinct market needs of each area. ● Drive strategic market planning and execution to ensure continued growth and market penetration. ● Oversee Key Performance Indicators (KPIs) for sales volume and market execution, conducting regular performance reviews, feedback sessions, and corrective counseling. ● Build relationships and maintain strong communication with key retail partners to support implementation of national and local sales programs. ● Provide in-trade coaching, including route rides to train and evaluate Account Sales Reps, ensuring high standards of market execution. ● Deliver regular training on selling skills and trade mathematics, utilizing role plays and real-life scenarios to enhance understanding and performance of sales teams. ● Lead regular meetings and workshops for continuous professional development and operational excellence.

● Oversaw all sales activities throughout the Hudson Valley and Westchester, enhancing team productivity and performance. ● Managed and mentored a team consisting of 4 supervisors and 20+ sales personnel, achieving significant sales targets.

● Managed a team of 7 Route Sales Managers, implementing effective sales strategies and ensuring operational excellence.

● First hire for the Hudson Valley and Westchester's exclusive distributor of Red Bull Energy Drink, establishing foundational sales routes and client relationships.