Lead executive communications for the Chief Human Resources Officer (CHRO) and manage internal division communications to inform and engage more than 4,000 HR employees and build culture. Oversee logistics for high profile division meetings and events including senior leadership off-sites and town halls and advise on social media strategies to build the CHRO’s executive profile.

Helped to lead a team of ~500 communications, marketing and brand employees in a fast-paced environment and oversaw internal and executive communications, operational and change management projects and strategic planning initiatives for the Communications & Brand Management division, and managed internal and executive communications for the General Counsel.• Served as lead communications advisor to the head of the division and oversaw internal communications to division employees• Developed the strategic priorities and goals for the division, leveraged insights and analytics to build the division's intranet site and produced senior leadership meetings and town hall events, which consistently generated record attendance• Removed silos through process and compliance enhancements and coached employees to embrace a one team mindset to collaborate effectively across the enterprise and support risk priorities• Designed dynamic presentations to showcase metrics on news media coverage, social media engagements and brand trust and favorability scores• Enhanced workplace culture by introducing new learning and development programs, which boosted employee engagement and satisfaction scores year over year• Co-led a restructuring of the division in 2021 to align with the organizational changes made at the enterprise level, which included the formation of new centers of excellence and specialized functions• Managed the General Counsel's internal and executive communications programming to engage more than 2,500 employees• Served on the Wells Fargo Hispanic Latino Executive Forum, the Public Affairs DE&I Council and the DE&I Initiatives Culture Task Force, which were led by the CEO, the Vice Chairman of Public Affairs and the head of Diverse Segments, Representation & Inclusion, respectively

Managed internal, external and executive communications for the regional bank in Los Angeles and managed communications at a national level for the direct auto loans, personal insurance, personal loans, personal lines of credit and private student loan businesses, and the company’s marketing and brand divisions under the Chief Marketing Officer.• Developed top tier media strategies and integrated communication campaigns to enhance brand value, promote business objectives to stakeholders, announce restructuring, mergers and divestitures, public/private partnerships and manage crisis• Advised executive leadership on building their corporate, media and public profile• Effectively positioned executives as thought leaders with top tier news media and acted as national media spokesperson on consumer finance and marketing related topics, which generated substantial news coverage year over year in local and national print, broadcast, radio and social• Modernized internal communications programs by introducing new meeting formats (webcast/virtual) that increased employee engagement by an average of 60% and boosted division meeting attendance by an average of 30%• Developed the company’s executive video message program for leaders to connect authentically with employees• Prepped senior executives for news interviews and public speaking opportunities• Speechwriter for executive leadership and developed public speaking and media training programs• Served as communications co-chair for the PRIDE (~16,000 members) and Latin Connection (~10,000 members) employee resource networks and the Public Affairs DE&I Training & Development Committee

Established New Page Communications consultancy to provide contractual services aimed at helping clients develop short- and long-term internal, external and executive corporate communications strategies, government affairs programs, community outreach initiatives, brand development, and crisis management. Managed project teams to achieve the following:•Led a team to re-brand a Washington, DC-based "Top 20" global investment hedge fund.•Managed consumer marketing initiatives and publicity events to increase product sales for Italian luxury goods fashion house Salvatore Ferragamo.• Developed and executed a multi-national and -language communications campaign for a major bank affluent travel credit card• Devised a government affairs strategy that awarded JCDecaux Group the airport advertising contracts at LAX and John Wayne Airport• Created public/private community outreach programs that successfully generated local resident to expand three Los Angeles luxury hotels and redevelop the Santa Monica Place retail center • Managed a Spanish-language public relations campaign that launched ConsejoSano, the first U.S. Spanish-language tele-health company, and organized a national news conference at the Press Club in Washington DC

Served as national media spokesperson, executive speechwriter, and manager of crisis communications and social media programs for the nation’s largest real estate finance corporation during the U.S. housing crisis.• Created and managed integrated communications and media campaigns that positioned the company’s executives as industry thought leaders in top tier news outlets and industry conferences• Coordinated multi-city national media tours for Fannie Mae’s chief and senior economists and executive leadership• Managed company announcements to local and national media and stakeholder groups to promote federal housing assistance programs to assist distressed homeowners• Co-led a working group to launch and administer the company’s first presence in social media

Chosen by The Trevor Project Board of Directors to establish and expand the nonprofit's presence in the greater Washington DC region. •Spearheaded efforts to form committees to conduct community outreach and education, volunteer recruitment, fundraising, high school and collegiate outreach.•Raised more than $200K in less than two years to fund life-saving suicide prevention programs, resources, and collateral materials - more than any region in the US outside of Los Angeles and New York City.

Oversaw external communications to publicize news announcements, economic research reports, positioning on public policy and consumer financial literacy programs, and served as national media spokesperson and executive speechwriter for the senior leadership during the U.S. housing crisis.• Managed top tier news media and crisis communications strategies for the commercial and multifamily divisions• Oversaw press operations for MBA’s annual industry conventions and consistently achieved year over year record news coverage• Designed national media tours for MBA’s chief economist, commercial real estate economist and senior leaders to support greater accuracy in news reporting• Established and led MBA’s social media initiatives, curated online member programming, developed the organization’s speakers bureau, and created and produced the MBA executive podcast program

Managed internal, external and executive communications and served as media spokesperson for a senior-ranking member of Congress.• Crafted news releases, speeches, editorials, op-eds, Congressional newsletters, and orchestrated local and national news conference events with the Bureau of Land Management, Recording Industry Association of America, U.S. National Parks, Desert AIDS Project, Girl Scouts of America, Motion Picture Association of America, and the Riverside County Sheriff and Fire Authority• Secured more than 300 print, television, radio and podcast media interviews in one year that featured the Congresswoman• Devised public relations strategies to promote technology, piracy, health, science and environmental protection legislation• Selected by The Hill newspaper as a “Rising Star” for government public relations based on national and local news story placements

Managed local government relations activities, media relations, office communications, constituent services, and human resources.• Developed public affairs tactics that improved relations between the legislative office and state agencies, city and county governments, stakeholders and constituents• Coordinated media opportunities, news conference events, and served as speechwriter• Managed a staff of six full time employees, the internship program, and a $500,000 office budget

Led the community and government relations programs and internal and external communications for one of the largest mid-sized airports in the U.S.• Served as chief liaison and relationship manager between the airport and surrounding communities impacted by operations • Developed educational programming and public relations campaigns to inform local and state officials, communities, and the traveling public on capital improvement projects, noise abatement programs, federally implemented security processes, and changes in airport operations in response to the formation of the Department of Homeland Security and the Transportation Security Administration

Served as public policy advisor to assess, analyze and provide recommendations to the Supervisor on ways to improve the operations of county government and county managed municipalities and agencies, which included: Health Care; Community Services; Social Services; Veterans Affairs; Animal Services; and Office of the District Attorney