Spearheaded the development and launch of an innovative online product creation tool that revolutionized the customer experience for designing custom acrylic display pedestals for museums and galleries. This user-friendly tool empowered customers to personalize their pedestals with ease, choosing from a wide array of materials, finishes, sizes, and printing options.Key Achievements:Increased customer satisfaction scores by 15%, with an average rating of 4.8 out of 5 stars on post-purchase surveys. Customers praised the tool's intuitive design and the ability to preview their creations in real-time, ensuring their specifications were met precisely.Reduced order processing time by 20%, allowing for faster turnaround times and increased production capacity. This efficiency gain was achieved by automating previously manual design tasks and eliminating the need for back-and-forth communication with customers.Drove a 10% increase in sales within the first quarter of the tool's launch. By simplifying the customization process and improving the overall customer experience, the tool encouraged higher conversion rates and repeat purchases.Decreased customer support inquiries related to design issues by 25%. The intuitive interface and clear design options minimized confusion and empowered customers to create their desired products without needing assistance.

Led a dynamic team at FOTILE America Inc., driving ecommerce operations, enhancing customer service, and optimizing online content. Focused on aligning promotional activities with corporate strategies, optimizing product categories, and enhancing product page designs to strengthen digital presence and drive sales growth.Key Responsibilities:★ Sales and Category Management: Optimized product categories and product pages, significantly boosting user engagement and sales conversions.★ SEO and Content Optimization: Developed and executed robust SEO strategies, elevating organic search visibility and enhancing overall website performance through targeted keyword refinement and content enhancements.★ Promotional Campaigns: Synchronized promotional efforts with corporate marketing initiatives for cohesive messaging and maximum campaign impact.★ Team Leadership and Collaboration: Fostered a collaborative environment among content creators, marketers, and customer service teams to ensure seamless strategy execution.★ Performance Analytics: Utilized advanced data analysis tools (e.g., Google Analytics, SEMrush) to deeply understand customer behavior, driving informed strategy adjustments.★ KPI Monitoring and Optimization: Monitored key performance indicators, optimizing user experience and enhancing conversion rates.★ Reporting: Developed and presented comprehensive performance reports to senior management, guiding strategic decision-making processes.★ A/B Testing and UX Improvements: Implemented A/B testing initiatives that improved website functionality and design, enhancing user experience and retention metrics.★ Conversion Rate Optimization (CRO): Deployed effective strategies that increased conversion rates by 13% annually.Efficiency and Revenue Growth: Achieved a 17% reduction in digital marketing expenses while increasing revenue, reallocating resources based on data-driven insights.

Growth Optimization Manager: Responsible for the development of all ecommerce KPIs and maintaining SLAs related to D2C division of regional meat wholesaler. Managed onsite optimization and the implementation of the upgraded technology stack including the development of new Shopify 2.0 template with user administration and several growth marketing initiatives focused on core KPIs.1) Improving core web vitals and overall site heath and Technical SEO2) Gaining more Google Featured Snippets3) Increase Average Order Value (AOV)4) Increase Lifetime Value (LTV)Identified and executed client engagement, acquisition, and retention initiatives across all touchpoints.- Performed ongoing keyword research including discovery and expansion of keyword opportunities.- Worked closely with cross functional teams to align content strategy with organizational brand strategy.

http://connectedremag.com/Increased Technical SEO and improved keyword visibility and click-through rate (CTR) by honing campaigns to be more relevant to users search intent. Worked with writers and publishers to implement content optimization, and client engagement initiatives: Email Campaigns, Newsletters, Webinars, Podcasts,- Developed Best Practices SOP for writers and contributing authors to improve SEO - Completed full redesign of the Connected Real Estate Magazine WordPress website, ( Grew 57% in organic on-site traffic and 37% onsite conversions, and clickthrough rate (CTR).- Google Ad Manager Administrator: managed campaigns, Ad placements, and produced many of the creative content output.- WordPress Website Designer / Platform Manager: - Onsite Keyword Optimization: Improved site health by identifying and disavowing toxic links and developed a powerful onsite keyword linking strategy that produced Article Best Practices Sheet for content authors. - HubSpot Account Manager: Developed inbound strategies using the HubSpot toolset to inform and engage with email recipients with the goal of driving sales. - Worked with team to develop KPI’s and segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates.

Executed brand & engagement strategies in support of business and sales goals. Responsible for WordPress platform development, maximizing the organic discoverability, content creation, marketing strategy & KPI development, user acceptance testing (UAT), reporting, and continuous improvement.★ Developed evergreen content strategy to grow content authority using Google Featured snippets acquisition as a core KPI.★ Developed dealership conversion funnels to qualified clients and manage expectations at the beginning of the onboarding funnel. ★ Marketing Team grew sales 67% in 2016 creating an almost 10 week backlog in production by 2017.

Responsible for managing day-to-day operations of sararonline.com - including business process management, fulfillment management, sales funnel strategies, customer affinity programs, and SLAs (service level agreements) in a multi-marketplace environment.AREAS OF OVERSIGHT✓ E-commerce Development & Platform Management: Magento and Shopify✓ Managed Amazon Marketing Services (AMS) account manager✓ Search Engine Marketing (SEM) & AdWords Agency Manager ✓ UI functionality, Heatmaps, User Session Recordings, and A/B Testing✓ Social Network Manager for 18 Locations across the United States✓ User Experience enhancements / (AOV) Enhancements: (Magento / Shopify, WordPress)✓ Vendor Management and Relationship Building ( Turkey)

Web Developer | Search Engine Marketing ManagerResponsible for managing and optimizing customer interactions across multiple touchpoints including traditional as well as digital media. Developed & Optimized content development & optimization using Demandware e-commerce system.*Set up and Managed Google Adwords Account (Google Ads) To date, there has been over 8.3 million in sales generated from the OdysseySV.com website and there are discussions to decommission the asset and push the remaining authority to www.1fpg.com (First Priority Group)

At Cardinal Components Inc., I played a pivotal role in driving the success of two award-winning product initiatives, earning consecutive "Product of the Year" accolades for our Programmable Oscillator Technology.Key Achievements:• The Electro-Set: Spearheaded the development and marketing of an innovative IoT ecosystem, revolutionizing prototyping processes. This system accelerated time-to-market by seamlessly transitioning from IoT components to integrated chip designs.o Designed and launched an e-commerce website and informative blog.o Produced an engaging explainer video, reinforcing our branded tagline, "Electro-Set – Connecting your ideas."• LUTRACORE: Directed the implementation of anti-counterfeiting solutions using chemical fingerprints, enhancing supply chain security.o Developed an informational website featuring a demonstration video, downloadable product sheets, and contact forms.Responsibilities:• Managed the continuous development of www.cardinalxtal.com using CodeWarrior IDE.• Successfully launched and maintained two blog/e-commerce websites utilizing Adobe Business Catalysts.• Oversaw online orders and fulfillment confirmations for www.cardinalxtal.com.• Provided national and international sales and distributor support, encompassing advertising copy, ad creation, product graphics, and marketing asset management.• Led comprehensive brand awareness campaigns, including trade magazines, PR initiatives, press releases, and advertising programs.

Company: SGW - integrated marketing communications, Montville, NJStakeholder: Mountainside Hospital - MontclairPlatform: WordPress CMS / Kentico CMSRole: Web developer tasked with converting copywriter information from word into properly formatted HTML.

Client Support and Network Administrator

Developed Papermartonline.com original e-commerce website using OS Commerce 2.0 and PHP & MySQL. ✔ Designed and developed PHP e-commerce application using OS Commerce✔ Develop a functional methodology for gathering, organizing, and populating over 5500 products with color and weight variations. ✔ Many products were also photographed and color corrected to match the physical product ✔ Develop and implement strategies to drive online traffic to the company website✔ Optimized taxonomies for better search engine indexing: Company > Product Name > Product Color > Product weight✔ Worked with warehouse and logistics team to derive their first online fulfillment processes