National Sales and Marketing Manager responsible for sales across multiple segments including Mining and Resources; Construction; Agriculture and Forestry; Industrial and Retail DIY. Dy-Mark are market leaders in aerosol paint solutions for Marking; Lubricants and Cleaners; and Metal Protection. Australian owned and local manufacturing capability.Marketing functions including responsibility setting objectives; identifying marketing trends; NPD and marketing strategy and traditional and digital marketing activations.

Iplex Pipelines Australia is a business unit of Fletcher Building NZ. Fulfilling the role of National Marketing Manager my responsibilities included all aspects of marketing and communications for the Iplex brand across 6 market segments including: Civil; Telecommunications; Irrigation; Mining & CSG; Electrical; and Plumbing.Primary Areas of ActivityControl of the national marketing function including responsibility for the Iplex brand; positioning; market and competitor analysis; marketing strategy; internal and external communications; and digital strategy including social media channels.Management of Net Promoter Score program (NPS/VOC) and supporting customer experience analysis, reporting to market segment sales teams and senior management team.Engage with cross-functional teams to develop new products; market development; and product diversification to generate increased sales opportunities. Manage promotional and advertising activity including print; digital; design of trade display assets; and co-ordinating multi-segment marketing activations at industry and customer exhibitions and events.Collaboration with product category management team and suppliers to develop value propositions by leveraging partner brand equity to support overall marketing strategy.

Fulfilling the role of National Marketing Manager enabled key contributions to the company’s national growth strategy. By managing the company’s branded programs and working with supply chain partners and the customer network, overseeing of product to market functions were achieved. Drawing on experience and a background in manufacturing and production, exposure to international partners enabled product development and the implementation of business improvement processes to the supply chain. Primary Areas of ActivityControl of National marketing functions including responsibility for marketing objectives, identifying marketing trends, development of products and refinement of existing, new product reviews, electronic marketing elements including web content and customer digital requirements.In-country experience developing international supply chain partners in Latin America, China, ASEAN and US, cultivating supply opportunities and product development. Incorporated value added improvements to buying programs and pricing contract negotiations of key ranges with international supply chain partners. Management of 3rd party environmental program compliance and mitigation of supply chain risk.Strategic planning and budget collaboration with the National management team to develop new products and expand existing ranges in order to generate increased sales opportunities. This included compliance and modified performance in line with key performance indicators, provided by national customer groups.Sales leadership support to Account Manager team; sales responsibility for key market segments; technical expertise for downstream customers including merchant, trade, designer and architects, and end users; Big Box and Corporate client sales liaison and product management.

Primary Areas of ActivityNational Sales management, co-ordinating company sales effort across 3 East coast operational distribution centres, incorporating both independent and major customer chains.Marketing functions including responsibility setting objectives, identifying marketing trends, product development, product reviews and electronic marketing elements and customer digital requirements.Formulation of sales budgets with senior management and then independently with Account Managers in line with annual growth targets.Procurement of key product ranges from Latin American supplier sources, co-ordinating development of quality control systems and range development to ensure compliance with Australian market standards and expectations. Managed supply chain process from end to end in conjunction with international partners and local logistics providers.

Primary Areas of ActivityManaged all marketing activities including advertising, print media; product packaging and presentation; and company promotionsEvaluated product ranges and adjusted mix to assist sales team in customer revenue developmentControl and management of pricing with major customer groups and co-ordinate inter-company pricing structuresResearch and development into new product offers with supplier networkAssisted in sales functions as needed including pricing and budget preparation

The opportunity to develop expertise across the company’s portfolio of products was presented as a logical step to career advancement within the sales division. Leveraging experience in planning with the production teams combined with prior hands-on training in the respective facilities, permitted a qualified approach to developing business with our customer network.

The 2IC role presented a challenging environment with direct reports and the management of inventory control within the company’s largest wholesale operation. Co-ordinating the supply chain to optimise inventory positions of core warehoused lines in conjunction with managing factory direct shipments of customer orders was a testing but fulfilling role. Overseeing internal sales combined with ensuring warehouse operations including receiving and despatch presented a diverse mix of trials within a highly organic business environment.