• Led a fully integrated marketing and communications office. Managed public relations, creative and social media agency teams, driving campaigns that shaped brand identity and consumer engagement for sbe’s food halls, digital restaurant brands and elevated dining concepts• Supported the growth of business campaigns, joint ventures and restaurant launches. Oversaw partnerships with chefs, local businesses, tastemakers, content creators and celebrities• Reported directly to company Founder + CEO, shaping sbe’s corporate identity and thought leadership. Identified industry speaking opportunities, panels and awards for senior leaders • Generated buzz for joint business ventures, restaurant and product launches, brand announcements and must-win moments. Recent campaign wins included the launch of sbe’s food halls in New York City and Miami, the launch of sbe’s S Bar in Las Vegas and New York City, the opening of Katsuya and Kumi restaurants in NYC, as well as Casa Dani by Michelin-starred chef Dani Garcia. Oversaw all press and event partnerships surrounding the launch of Sa’Moto restaurant by Iron Chef Masaharu Morimoto, as well as the restaurant re-opening of Hyde Sunset Kitchen + Cocktails in Los Angeles • Served as a spokesperson and representative for all sbe elevated dining concepts, as well as sbe’s quick-service brands which include Umami Burger, Sam’s Crispy Chicken, Krispy Rice, El Pollo Verde, Sa’Moto, Kumi, EllaMia, Frankly by Snap-O-Razzo and more• Led the launch of sbe’s new “Creator Court” department, driving awareness for brands led by popular celebrities and content creators such as Sofia Vergara, Danny Duncan, Matt Stonie and Rosanna Pansino• Developed all written brand communications, crafted pitches, press releases and company talking points. Supported new business development via participation in pitch meetings, brainstorms, idea generation, staffing discussions and more

Clients included The Allbright private members club, Dr. Refresh med spa, Porta Via Restaurant Calabasas, Sophie Goineau Design, Stewart's Spiked Seltzer, Hopper Reserve (Dennis Hopper's lifestyle cannabis brand) and more

• Led Purple’s west coast design and lifestyle teams on press strategy, partnerships and influencer campaigns • Executed the Los Angeles launch campaign for The Webster Department stores for their new retail store in West Hollywood. Working with Founder and team, secured Founder profiles, local and national retail stories, promotion for seasonal fashion collections and partnerships• Led all press strategy for the launch program of The West Hollywood EDITION, Ian Schrager and the EDITION collection’s new west coast hotel, restaurant, spa and nightclub. Working hand-in-hand with the EDITION team, spearheaded cultural marketing campaigns, design press, sponsorship and partnership activations and hotel programming• Responsible for national design press, product launches, partnerships and home collaborations with designer Tom Dixon and the Tom Dixon Studio. Spearheaded press surrounding Tom Dixon’s FAT America tour and the designer’s visit to Los Angeles to launch his FAT (furniture) and Opal (lighting) collections• Oversaw founder press for bespoke furniture purveyor and platform The Invisible Collection. Curated a west coast networking tour introducing company Co-Founder Isabelle Dubern to key Los Angeles designers, creatives and design media• Worked with private members’ club NeueHouse to ideate on member events and publicize cultural programming, as well as led expansion campaigns with the launch of new location NeueHouse Bradbury in downtown Los Angeles. Worked to expand thought leadership and profile opportunities with the NeueHouse executive team and CEO

• Strategized and executed strategy surrounding all press and influencer engagement for the Rosé Day festival in Malibu • Executed international press strategy for Nikki Beach Cannes during the Cannes Film Festival, garnering entertainment press for festival events and festivities• Led influencer strategy and engagement for fashion brand Issey Miyake and the celebratory launch for Issey Miyake Perfumes in Los Angeles • Executed tastemaker strategy for the launch of the Tabarka Studio design showroom in the West Hollywood Design District

• Developed and executed influencer, press and marketing strategies for A-list clients including McDonald’s, General Motors and Pernod Ricard• Served as liaison with influencer and celebrity partners and collaborated with teams of talent agents, publicists, stylists and managers. Negotiated paid opportunities with talent for brand collaborations and social media campaigns • Cultivated LA business partnerships and marketing strategy for luxury property The Desmond at Wilshire. Efforts resulted in 90% occupancy within six months of property open• Helmed press strategy for General Motors and the launch of their new Corvette. Oversaw all event execution for a media press preview and unveiling in downtown Los Angeles • Executed a successful consumer launch campaign with actress Jessica Biel and partners for the launch of Au Fudge children’s day camp • Executed experiential campaigns for the car-sharing app Maven, as well as organized media and tastemaker FAM trips, drive-programs and consumer events• Spearheaded culinary events and campaigns for Chef Matthew Kenney and his portfolio of plant-based restaurants. Developed and built positive relationships with media and industry partners in target markets• Managed and administered all client campaign budgets. Maintained client photography and b-roll libraries and guided photography and b-roll teams in the creation of needed assets

• Developed and executed the national launch campaign for Mama Shelter Hollywood Hotel and the successful opening of the brand’s first US hotel and restaurant in Los Angeles. To date the launch was the most successful hotel launch in Harrison & Shriftman’s agency history• Generated event press, led influencer campaigns and secured celebrity talent participation for all west coast agency campaigns. Highlights included GREY GOOSE Vodka’s activations at Sundance, Awards Season, SSXSW Music Festival, Coachella and The ESPY Awards• Executed successful marketing campaigns for Omega including activations in New York City with supermodel Cindy Crawford and also in Houston with actor George Clooney• Mentored and supervised a small staff on the west coast including Account Manager and Assistant Account Executive

• Led Mission PR’s Los Angeles office and directed the Los Angeles team on all hospitality, entertainment, tech, spirits and luxury accounts♣ Clients included: The ONE Group (STK Restaurant), Montblanc, Van Cleef & Arpels, Belvedere Vodka, Peroni Nastro Azzurro and Microsoft • Led the teams in LA and NYC on successful red-carpet press campaigns with highlights including the amfAR Inspiration Gala with Belvedere Vodka (2014-year honoring Tom Ford), Van Cleef & Arpels Bowers Museum Exhibit Launch and Montblanc’s 24 Hour Plays activation in Los Angeles• Supported red-carpet dressing for jewelry houses Van Cleef & Arpels, Chopard and Montblanc, working with top fashion stylists to ensure celebrity dressing opportunities during Awards Season. Some of the talent we dressed included Chris Pratt, Margot Robbie, Lupita Nyong’o, Camilla Belle and more. • Led Mission’s lifestyle tech team to promote the launch of Microsoft’s virtual assistant Cortana, securing press with a daredevil stunt with cyclist Danny MacAskill at the London Eye• Responsible for leading all agency client activations in Miami including a New Year’s Eve Party with musician Robin Thicke, South Beach Wine and Food Festival with Belvedere Vodka, Miami Swim Week activations with Peroni Nastro Azzurro and all Art Basel programming

• Secured consistent media placements and supported the press team on design campaigns for designer Kelly Wearstler, building buzz for new product launches, partnerships and collaborations. Managed media inquiries and interview requests as well as staffed photoshoots• Executed seasonal press campaigns to build buzz for new product lines for CB2 and Crate & Barrel. Led CB2’s holiday campaign for new Novogratz holiday collection and also executed and secured press for an in-store photoshoot with actress Jaime King

• Led key press activations for GREY GOOSE Vodka with highlighted event activations surrounding Sundance, The Golden Globe Awards, Screen Actors Guild Awards, The Academy Awards, Kentucky Derby, The Emmy Awards and Toronto International Film Festival• Executed marketing programming and events for SLS Hotel at Beverly Hills and The Redbury Hotel in Los Angeles• Spearheaded national press campaigns for gourmet purveyor Harry & David. Prioritized press coverage on seasonal product launches. Executed a successful holiday retail ‘Pop-up Orchard’ campaign that delivered national press and celebrity participants. • Worked with Restaurateur Rande Gerber and his team at Café Habana Malibu restaurant to execute monthly editor dinners as well as a strategic celebrity and influencer campaign• Executed press campaigns for PlayStation surrounding celebrity endorsements with highlights including the 2011 ‘PlayStation Retreat’ at Sundance, PlayStation Vita product launch and 2012 Electronic Entertainment Expo (E3)

Secured event coverage and press for clients including Target (album releases for Christina Aguilera, Prince, Pearl Jam and The Black Eyed Peas), The Academy of Television Arts and Sciences, SUMMIT ON THE SUMMIT, SLS Hotel at Beverly Hills, The Gay and Lesbian Center, XIV Restaurant, Village at the Yard at Sundance and The Breeders’ Cup World Championships.

• Planned publicity campaigns and coordinated special events to maximize press potential for clients♣ Clients included: Elvis Presley Enterprises, Wolfgang Puck Worldwide, Moët Hennessy USA, Mrs. Beasley’s, Bacardi USA, The J. Paul Getty Trust and Harlequin Books• Led press strategy, talent wrangling and event logistics for a Los Angeles event celebrating the re-design of the Marques de Riscal Winery, working with ‘starchitect’ Frank Gehry and his office. In addition to all press, secured attendees Dennis Hopper, Anjelica Houston, Bill Maher, Jody Watley, Carole Burnett and Lawrence Fishburne• Coordinated national satellite media tours, book tours, radio tours and b-roll packages for authors and chefs • Supported all press for the Elvis Presley brand, executed media trips to Graceland and worked with Priscilla Presley and Graceland team to ensure successful Elvis Week annual events • Helmed press campaigns for Spago Beverly Hills restaurant and helped craft Chef Wolfgang Puck’s awards season campaigns • Supported Moët Hennessy USA’s sponsorship of the annual Golden Globe Awards celebration, working onsite and on the red-carpet to ensure proper media coverage for Moët & Chandon• Responsible for budgets, expenses, vendor contracts and client invoicing