Responsible for developing and implementing L’Oréal Paris CRM strategy, data driven Omni-Channel Marketing strategy, and loyalty program , Worth It Rewards. - Achieved 20%+ growth in known consumers to 10M+

Responsible for developing and implementing Travana’s data /business intelligence reporting strategy, revenue management strategy, and email marketing, ultimately driving performance marketing, business insights and recommended optimizations to improve marketing ROI on www.janbala.com .

Responsible for developing and implementing the Loyalty & CRM strategy for Fareportal OTA’s, CheapOair & OneTravel• Managed Product (Loyalty & CRM), User Profiles, and Business Insights teams • Product Development & Strategy – created business model & strategy for CheapOair Rewards & OneTravel Rewards. Managed all stages thru launch of the programs.• CheapOair Rewards & OneTravel Rewards Visa Co-brand Credit & Private Label Card Strategy & Development – lead all phases, including Financial Modeling to RFP through selection of issuer and network, ultimately awarded to Synchrony Financial as issuer and Visa as network.• Customer Insights – developed strategy for customer acquisition & retention. This includes the development of CRM Warehouse, and adoption Business Intelligence application.• Partnership Development – negotiated 3rd party earning and redemption opportunities in conjunction with CheapOair & OneTravel Rewards.• Customer Acquisition & Retention – Develop strategy to retain customers through all available customer channels. Includes website personalization and omni-channel data connectivity.

• Oversee and manage $140 million revenue budget for JetBlue Airways Loyalty department, TrueBlue. Achieved 20% YoY revenue growtho Provide timely revenue forecast, re-forecast on a monthly basis as well as the revenue budget process• Managed financial analysis/relationship of American Express TrueBlue cobrand credit card in US and Banco Santander MasterCard TrueBlue cobrand credit card in Puerto Rico• Provide analysis to the loyalty marketing partnerships group for promotion opportunities, new partners, and acquisition campaigns• Manage and configure the loyalty platform business rules that control all accrual & redemption of TrueBlue points• Responsible for developing customer insights analysis & promotion strategy for JetBlue customersKey Accomplishments• Lead financial analysis & implementations of the following enhancements to the TrueBlue loyalty program: - Mosaic Tier - TrueBlue's loyalty tier - Family Pooling of points - No Expiration of points policy - TrueBlue badges

• Managed pricing decisions for all Caribbean/South American markets along with key domestic US nonstop markets that generate >$300 million in revenue.• Managed pricing decisions in high profile markets in domestic North America; Transcontinental Markets along with South American markets. Markets generate > $500 million in revenue in 2008-2009.• Managed pricing decisions in Northeast, Midwest, Southeast US, Caribbean, and Latin American markets. Markets generate > $100 million in revenue in 2006-2007.• Government Contract Bid – Program Lead: Successfully bided 82 markets with annual revenue exceeding $11 million for Fiscal Year 2010.

• Manage seat allocation inventory for Northeast/Shuttle Markets that generate > $100 million in revenue on annualized basis.