Senior Vice President
United States
Promoted to perform as Senior Vice President of Sales with the responsibility of budgeting, forecasting, and sales management for a revenue plan of over $1.4B, leading 5 Sales VPs, 18 Regional Managers, and 280 Outside Sales and National Account Team Members, building a strategic roadmap to drive continued sales.• Oversaw the strategic planning, sales forecasting, expense budget, and execution of company initiatives while directing a sales team managing 11K+ customers.• Utilized the first 60 days to perform a listening tour, capturing challenges and opportunities with sales teams and customers. Established 3 areas of focus, including acquisition, retention, and growth, and deployed a strategy that enhanced the overall value and service levels delivered to customers.• Gathered, analyzed, and prepared data for quarterly presentations, updating Masco’s executive team on the performance of the B.U.’s Strategic Deployment Plans.• Established focused coaching with the sales team to improve effectiveness, including simplification of strategy, focusing on the critical few values creating metrics that resulted in expanding individual sales portfolios from an average of $1M to $1.4M in 18 months.• Participated in key trade shows, including NAA, Neocon, and CPA, attending business exchanges targeting the multifamily segment, driving new business development.• Led high-level negotiations concerning customer pricing, merchandising agreements, and rebate structures, securing contracts that aligned with the organization’s financial goals and outperformed standard customer agreements.